There are tons of ways you can approach website creation, but in the end you have complete control of the final result. A non-commercial website can get away with things that a commercial website cannot. Here are several site design characteristics you will want to know about before you get too far along.

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Make Best Use of 404 Pages: People reach 404 pages when they type in something incorrectly in trying to find something on your site. Many website owners don’t realize the connection between 404 pages and smart web design. The point you have to realize is that anybody who lands on your 404 page and leaves is a potential prospect/customer lost. The way to solve this problem is to build a 404 page that gives the prospect a path back to an active page on your site. It’s easy to lose hundreds of visitors if you don’t take this step, especially if your site is a high traffic site. There’s no one right way to custom design your 404 page; just make it a direct path to your site and you can’t go wrong.

Make sure you have RSS Auto-Discovery: If you offer an RSS feed of your website’s content (which you should be doing), be sure that you have an auto-discovery code in your website’s header. This will let all of the different web browsers and RSS readers detect your feed automatically and let people know that it is there for them. RSS feeds are a popular way to distribute content to your readers and update them about changes on your site, so adding this small feature to your site will make a big difference.

If you’re including pictures and images on your website, you shouldn’t forget to use Alt tags to describe these images where you use your primary keywords. You really should think about people with disabilities such as those with vision problems. That’s right; the search engines value the Alt tag and search for any keywords that are included in it. They use the Alt tag as one of the on page SEO factors. It is easy to write a line or two in the alt tag so the person knows what the picture is. Even if your site contains only a few images, they all should contain the Alt tag.

There’s much more to web design than what we discussed here; in reality, this is only the tip of the iceberg. As you start working on your web design and make tweaks from time to time, you’ll realize that successful web design is not a one-time thing, but an ongoing process.
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