It doesn’t matter what niche you’re targeting, or what kind of audience you’re going after with your website, if you don’t have an effective web design in place, then the chances of making your site convincing for your visitors are slim. All you need to do is make your site with an appropriate design and theme for your audience and follow good usability practices. So how do you really go about this whole process? You need to have webpages that evoke positive feelings and perform better, and we will show you how to do that.

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Usability is extremely important especially as it concerns what you do with the navigation design. Plan your navigation early in the design stages because it has to be properly blended in well with everything else.

The navigation has to be easy to see but also not overbearing so it jumps out of the page. How easy and intuitive your navigation is will affect the area known as usability, and that is something every site has to get right. The navigation must be out of sight when not needed, or not thought about – but easy to see and use when it is needed. If you want to see a simple design, just look at Google’s homepage – the search engine you have seen a million times. Remember that the more complex your design, the more difficult it will be to get right. You have to ensure that whatever you do, the design should be minimalistic in nature and there shouldn’t be anything unnecessary. Yes, it is true that unattractive sites are not well received, but that is usually because there are skills lacking. Think about your monetization because that will usually entail extra graphics for ads and such. You can surf around and find excellent examples of all kinds of sites, so you can get some ideas.

If your site will be for content, then make sure your content is the centerpiece of each page. Using flash on your site doesn’t serve any big purpose, apart from making your site look cool – which sadly doesn’t suffice. Flash can be very distracting, but if there is not a lot of written content then it could be all right to use.

Flash can slow a site down tremendously, so if you are not familiar with speed optimization you should be careful. If you really do want to use flash on your homepage, then make sure you have a link to an individual HTML page where your content is listed out. There are a lot of people who prefer to avoid dealing with Flash completely on webpages, so the external link to content may be a good idea.

The more time that goes on the better and better your website will be as you find success and make incremental improvements. You need to make sure that you focus first on basic web design so that your site won’t come up short anywhere. Web design isn’t really that complicated but often people turn it into something that is. If you want people to respond well to your site and get as many sales as possible and build a really good brand, you need to focus first on building a good foundation.
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