Web Design Tips from the Internet Marketing Trenches

If you really want to make a mark in online business, then you have to make sure your site design is up to par. We are always forming impressions and opinions about everything we see, and the same goes for visiting a website. Visitors to your website will have some kind of impression within seconds of being on your site. If you are in business on the net, then your site has to at least not turn people off or make them run away as soon as they land. We will help you to keep your visitors on your site much longer with the following design ideas.


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Usability is extremely important especially as it concerns what you do with the navigation design. Plan your navigation early in the design stages because it has to be properly blended in well with everything else.

This is the part of the site that is rather mechanical, but it has to be treated like a design aspect because it does have an impact on the appearance. You want your navigation to be so easy to follow that a twelve year old would have no problem with it. You want people to stay focused on your content and not be distracted by fussing with the link structure.

If you have a header, and not all sites use one, but obviously you should include a home page link that is prominent.

There are a bunch of different ways to get this done, but it has to be obvious that it is the link back to the main page. Plus you do need to ensure that all of your pages have the homepage link on it. If you lack consistency with link placement, people probably will get the feeling the site is unprofessional. Just about always if you see a logo up top, and it is also a link – it is a way to click back to the main page.

If your site will be for content, then make sure your content is the centerpiece of each page. The more artistic sites will use Flash, but we have a hard time appreciating Flash in most applications. Flash websites often lack when it comes to traffic and stickiness because search engines can’t read pages that are built in flash, which stops your site from ranking high.

Besides this, flash takes time to load and slows down your pages, which may not be very appealing to your visitors. One easy solution is simply providing a link to a different page that does not contain Flash if you have a lot of content to display. But also keep in mind that not everybody has a fast and powerful computer.

You really can produce a great website design if you learn more about it and then are smart enough to apply it. If you design a site with the end user in mind, rather than your ego, then more often than not you will be fine.
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