Technology is influencing our strategy for acting, it influences our knowhow and marketers must adjust to it. Within the industrial era thought was linear and organizations and knowledge structure was very linear. Nowadays quantum physics is showing a much more organic and unpredictable method of seeing things. Having one of these at heart, will enable us to evolve more careful.
This connection with the newest technological development is influencing publishers to adapt or die. One those trends is the increased using “fringe” social hubs. Brands using a broader presence will definitely be type of less skeptical when publishing content via social hubs that were considered before “fringe.” As time goes by we are also noticing many interesting means of interactive content, one of those is through 360 views photo just like a virtual 360 view. The opposite trend is the usage of animated GIFs dominating newsfeeds and timelines. These continue its growth for an additional years.

Based on technology again, algorithms are to create content. Were now listening the development of artificial intelligence in content generation which is to be a game-changer
Balancing SEO, SMM, UX and analytics. We are noticing that a proper blend of SEO, SMM, UX and analytics can help you reap rich rewards if you value their importance equally and treat them as one rather than individual components
Paid Social. We remarked that last 2015 there was clearly a major growth on promoted posts. For example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach obviously will continue to dwindle as social networks aggressively push to promote on their own platforms. It’s time to atone for the paid social approach because just getting bigger
New publishing options in social websites. Instant articles by Facebook can now help publishers give their content more visibility when compared with content on the native publishing platforms.
Real-time aggregated submissions are around the ride. One example is Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events while they happen-
Fringe social hubs. Brands with a broader presence will unquestionably be kind of less skeptical when publishing content via social hubs which were considered previously “fringe.” Those “fringe” hubs have become mainstream. Content strategies are devoted to Snapchat and Instagram and may only rise in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. In accordance with research by McKinsey, such campaigns a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this year from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing will be a part of every content marketing strategy in 2016.
Visual content such as infographics continues enabling marketers to provide personalized content. Global internet speed grew by 17% within a year. Slow internet connection is not an problem anymore, therefore delivering cool graphic-oriented content needs to be paramount to apply for the following years.
Mobile marketing will rise even higher. You will see more mobile entry to new audiences as time passes. It’s got remained constant as years overlook but it’ll just get higher and higher in the next years.
Virtual Reality and Augmented Reality. Facebook’s main technique of another years is augmented reality. Creating virtual reality based content allows marketers to understand more about a whole new frontier of content assimilation. This gives a push for big brands. Facebook’s new 360 video option is opening a whole new whole world of articles possibilities.
Knowledge graph. With all the introduction of Google’s Knowledge Graph feature. Brands have begun emphasizing ranking for long-tail keywords. This will be one of the primary key drivers that may define SEO in 2016.
Finally, make this year the time to determine real bonds between customers plus your brand. Do internal marketing your organization, company or startup to be able to reduce resistance. Marketers surveyed lamented the reason they aren’t building stronger bonds with customers is due to internal resistance. To offer an engaging brand to customers means marketers should effectively engage and cut across a company. This is neither easy nor welcome, nonetheless it appears many agree. Improving the product offering could be the #1 way marketers feel customer intimacy might be improved.
Help make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer support is when they’re able to most effectively build intimacy. In addition they established that many the clientele associate their brands with all the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Focus on keeping customers fulfilled and engaged using your brand by continuously delighting them.
Good storytelling and generating emotional response among your market could be more important than ever in 2010 – how this content is delivered, though, is vital. App development and content with an instant society. The 5 most favored messaging apps feature 3.5 billion monthly active users, based on Statista, and marketers are beginning to adopt notice. Facebook has recently integrated branded campaigns into Facebook Messenger and plans to do a greater portion of this come Spring 2016. WhatsApp is opening their platform for business accounts. Snapchat features Snapchat Discover along with the alternative for any advertiser or individual to generate their particular geo filter with Snapchat at will. Messaging is already huge within the digital world. Expect digital marketers making it even larger.
A trend perfectly into a longer sales funnel where digital marketers offer an increasingly advanced valueable upfront, before moving towards getting a real world address or moving into a sales sequence. This will usually be in are content marketing – via blogs, YouTube videos, and webinars, as well as with the rapidly expanding live video space using platforms for example Periscope and Facebook Live. Essentially the most successful digital marketers is going to be those who find themselves in a position to begin a high level of trust before asking prospective clients and customers for your sale. That is additional work with marketers because they must strategically craft a large amount of free content, but the rewards will come in the type of a less arduous sale when they do ask for it, simply because have already established authority and trust using the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and stuck just using reporting. But details are now more dynamic, accessible, and broadly understood. This can open new opportunities for messaging optimization – but, moreover, this access to data will challenge marketers to get nimbler and responsive.
Awesomedia one of the biggest brand identity design & digital agency in Scandinavia use science, technology and inspiration from above to consider that you divine realms of absolute moments of awe, while some offer you a temporal experience, awesomedia from Finland takes your brand to positioning it on the heart and soul of one’s target. The rest are merely beautiful designs.
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