Technologies are influencing our way of acting, it influences our knowhow and marketers must accommodate it. Inside the industrial era thought was linear and organizations and knowledge structure was very linear. Nowadays quantum physics is showing a more organic and unpredictable way of seeing things. Having one of these in your mind, will enable us to evolve more careful.
This hitting the ground with the most up-to-date technological development is influencing publishers to evolve or die. One those trends could be the increased utilization of “fringe” social hubs. Brands with a broader presence will unquestionably be form of less skeptical when publishing content via social hubs that were considered before “fringe.” Over the years we’re also noticing many interesting methods for interactive content, one particular is via 360 views photo as being a virtual 360 view. One other trend is the usage of animated GIFs dominating newsfeeds and timelines. Those two will continue its growth for the next years.

Depending on technology yet again, algorithms are actually to generate content. Were now listening the creation of artificial intelligence in content generation which is a game-changer
Balancing SEO, SMM, UX and analytics. Were noticing that the proper mixture of SEO, SMM, UX and analytics may help you reap rich rewards once you value their importance equally and treat them jointly rather than individual components
Paid Social. We pointed out that back in 2015 there were a huge growth on promoted posts. For example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach obviously continues to dwindle as social networks aggressively push to promote on the platforms. It’s time to make amends for the paid social approach since this is just getting bigger
New publishing options in social networking. Instant articles by Facebook can now help publishers give their content more visibility when compared with content on the native publishing platforms.
Real-time aggregated submissions are about the ride. One example is Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events as they happen-
Fringe social hubs. Brands having a broader presence will certainly be form of less skeptical when publishing content via social hubs that were considered in the past “fringe.” Those “fringe” hubs are getting to be mainstream. Content strategies are aimed at Snapchat and Instagram and will only increase in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. In accordance with a study by McKinsey, such campaigns stood a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this year from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing will be a part of every content web marketing strategy in 2016.
Visual content such as infographics will continue enabling marketers to offer personalized content. Global internet speed grew by 17% within a year. Slow web connection is not a problem anymore, therefore delivering cool graphic-oriented content must be paramount to implement for one more years.
Mobile marketing will rise even higher. There’ll be more mobile entry to new audiences over time. It’s got been constant as years pass by however it will just get higher far better in the next years.
Virtual Reality and Augmented Reality. Facebook’s main technique for the next years is augmented reality. Creating virtual reality based content will allow marketers to discover a whole new frontier of content assimilation. This gives a push for giant brands. Facebook’s new 360 video option is opening another an entire world of web content writing possibilities.
Knowledge graph. Using the introduction of Google’s Knowledge Graph feature. Brands have started concentrating on ranking for long-tail keywords. This will be one of the many key drivers that may define SEO in 2016.
Finally, get this year some time to ascertain real bonds between customers plus your brand. Do internal marketing at the organization, company or startup in order to reduce resistance. Marketers surveyed lamented the primary reason they aren’t building stronger bonds with customers is due to internal resistance. To provide a persuasive brand to customers means marketers need to effectively engage and cut across a company. This really is neither easy nor welcome, however it appears many agree. Improving the product offering will be the #1 way marketers feel customer intimacy can be improved.
You could make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer service is when they could most effectively build intimacy. They also indicated that the majority of their clients associate their brands with all the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Target keeping customers fulfilled and engaged with your brand by continuously delighting them.
Good storytelling and generating emotional response among your audience could be more important than ever before this season – how this article is delivered, though, is key. App development and content with an instant society. The 5 most widely used messaging apps feature 3.5 billion monthly active users, based on Statista, and marketers are beginning to look at notice. Facebook has integrated branded campaigns into Facebook Messenger and intends to do really this come Spring 2016. WhatsApp is checking their platform for business accounts. Snapchat has introduced Snapchat Discover as well as the option for any advertiser or individual to make their unique geo filter with Snapchat at will. Messaging has already been huge inside the digital world. Expect digital marketers to make it even bigger.
A trend towards a longer sales funnel where digital marketers offer an increasingly advanced level of worth upfront, before moving towards requesting email addresses or getting into a sales sequence. This can usually have the sort of content marketing – via blogs, YouTube videos, and webinars, along with over the rapidly growing live video space using platforms like Periscope and Facebook Live. Essentially the most successful digital marketers is going to be people who find themselves capable to establish a higher level of trust before asking potential clients and customers for your sale. This can be additional help marketers since they will need to strategically craft a lot of free content, however the rewards comes into play the form of a less arduous sale once they do require it, simply because they have already established authority and trust with all the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and tied to reporting. But info is now more dynamic, accessible, and broadly understood. This can open new opportunities for messaging optimization – but, more importantly, this usage of data will challenge marketers being nimbler and responsive.
Awesomedia one of the biggest visual brand identity & digital agency in Scandinavia use science, technology and inspiration from above to adopt that you divine realms of absolute moments of awe, while some offer you a temporal experience, awesomedia from Finland takes your brand to positioning it on the heart of your respective target. The remaining are merely beautiful designs.
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