Technology is influencing our means of acting, it influences our knowhow and marketers must accommodate it. Inside the industrial era thought was linear and organizations information structure was very linear. Nowadays quantum physics is showing a more organic and unpredictable way of seeing things. Having this at heart, will enable us to evolve more careful.
This connection with the most up-to-date technological development is influencing publishers to adapt or die. One those trends could be the increased utilization of “fringe” social hubs. Brands using a broader presence will certainly be type of less skeptical when publishing content via social hubs which were considered previously “fringe.” As time passes we’re also noticing many interesting means of interactive content, some of those is by 360 views photo being a virtual 360 view. The other trend will be the utilization of animated GIFs dominating newsfeeds and timelines. Those two will continue its growth for the following years.

According to technology yet again, algorithms are now to create content. We are now listening the development of artificial intelligence in content generation that is a game-changer
Balancing SEO, SMM, UX and analytics. Were noticing that a proper mix of SEO, SMM, UX and analytics may help you reap rich rewards once you value their importance equally and treat them as one as opposed to individual components
Paid Social. We realized that in 2015 there was a huge growth on promoted posts. For example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach naturally will continue to dwindle as internet sites aggressively push for promotion on their platforms. It’s time for you to compensate for the paid social approach as this is just getting bigger
New publishing options in social websites. Instant articles by Facebook is now able to help publishers give their content more visibility in comparison with content on his or her native publishing platforms.
Real-time aggregated submissions are for the ride. To illustrate Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events while they happen-
Fringe social hubs. Brands having a broader presence will certainly be sort of less skeptical when publishing content via social hubs which are considered in the past “fringe.” Those “fringe” hubs are getting to be mainstream. Content strategies are devoted to Snapchat and Instagram and may only increase in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. In accordance with a study by McKinsey, such campaigns a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 in 2010 from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing might be a part of every content marketing strategy in 2016.
Visual content like infographics will continue enabling marketers to provide personalized content. Global internet speed grew by 17% within a year. Slow net connection is not an problem anymore, therefore delivering cool graphic-oriented content should be paramount to implement for the following years.
Mobile marketing will rise even higher. You will see more mobile entry to new audiences over the years. It’s remained consistent as years go by but it’ll just get higher and next years.
Virtual Reality and Augmented Reality. Facebook’s main strategy for the next years is augmented reality. Creating virtual reality based content will allow marketers to discover a whole new frontier of content assimilation. This will give a push for big brands. Facebook’s new 360 video options opening a new arena of article marketing possibilities.
Knowledge graph. With all the introduction of Google’s Knowledge Graph feature. Brands have started centering on ranking for long-tail keywords. This is one of the primary key drivers that will define SEO in 2016.
Finally, get this to year time to create real bonds between customers and your brand. Do internal marketing your organization, company or startup in order to reduce resistance. Marketers surveyed lamented the main reason they aren’t building stronger bonds with customers is because of internal resistance. To offer a persuasive brand to customers means marketers have to effectively engage and cut across a business. That is neither easy nor welcome, but it appears many agree. Increasing the product offering may be the #1 way marketers feel customer intimacy might be improved.
You could make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer satisfaction is where they can most effectively build intimacy. Additionally they indicated that many the clientele associate their brands with the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Target keeping customers fulfilled and engaged using your brand by continuously delighting them.
Good storytelling and generating emotional response among your target market will be more important than previously in 2010 – how this article is delivered, though, is essential. App development and content for an instant society. The 5 most favored messaging apps feature 3.5 billion monthly active users, in accordance with Statista, and marketers are starting to take notice. Facebook has now integrated branded campaigns into Facebook Messenger and plans to do a greater portion of this come Spring 2016. WhatsApp is opening their platform for business accounts. Snapchat provides Snapchat Discover and also the selection for any advertiser or individual to create their unique geo filter with Snapchat when needed. Messaging has already been huge from the digital world. Expect digital marketers making it a whole lot larger.
A trend perfectly into a longer sales funnel where digital marketers provide an increasingly higher level of worth upfront, before moving towards asking for email addresses or getting into a sales sequence. This can usually have the sort of content marketing – via websites, YouTube videos, and webinars, along with over the rapidly expanding live video space using platforms such as Periscope and Facebook Live. The most successful digital marketers will likely be those people who are capable of generate a high level of trust before asking potential clients and customers for that sale. That is additional help marketers since they will need to strategically craft a great deal of free content, though the rewards will be are an easier sale once they do ask for it, since they previously established authority and trust together with the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and tied to reporting. But details are now more dynamic, accessible, and broadly understood. This will likely throw open new opportunities for messaging optimization – but, moreover, this access to data will challenge marketers to become nimbler and responsive.
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