I thought about writing this post on band promotion because I be familiar with new bands and struggling musicians wishing they were more paying gigs. Getting a paying gig is a useful one, I am talking about… you may spend lots of time, energy and even cash taking your act together.. rehearsing, touring rehearsals and gigs (gas is usually a pain if you travel by car), buying your gear, etc. But earning money gigs for brand spanking new acts can be very difficult.

When i believe it is great to acquire paid, I do not mean to convey you should consider a band as a business. A few things i am saying is, it might be practical to at least have your costs covered.

Of course, that will rely on your reasons why you are in a band initially.

Some bands need to play; love playing; think that playing and achieving their music around is the greatest compensation there exists… as well as the return with their investment in effort, time and expense is the fact that possiblity to get up there and PLAY. There’s also others who work on a long-term goal like building their unique following and achieving their music across to them.

Reasons why it’s, just about sums it up.

But, if you wanted to get paying gigs, here are some actions.

1. Work with Your products

Occasionally I stumbled upon a client who struggles with promoting their product or service, and place in a number of effort simply to get minimal results. The reason is, they have not been able to accurately develop, define and refine their product, which is the reason aggressively promoting something mediocre will forever yield mediocre results.

So what exactly is your product or service? This rock band, and your music. The important thing question for you is how can you set yourself in addition to the rest. The gender chart you accomplish is exclusive, or the gender chart which can be done better than all others?

“What are you wanting people to remember and Just like you for?”

2. Define Your Music/Repertoire

Repertoire defines which band you are. It also defines who your audience is. I think writing and recording original material is great because insurance agencies your personal music you create a property that others would not have. It really is that final sum of a collaborative creative effort that market your music BUT, will not guarantee success, since on your band to become successfully with regard to your music, you’ll first must attract a crowd that gets to listen to and enjoy it.

For a passing fancy note, as being a cover band does not always mean you can’t get paying gigs. There are tons of canopy bands that will get paid well for small bar gigs as well as major events.

Exactly what it is dependant on will be the novelty in the band, and your draw. Novelty is the fact that something with regards to you that individuals would want to come see; and your draw will be the sized everyone else it is possible to gather your gigs.

3. Market Yourself

You need to sell yourself to those who you imagine would appreciate your band as well as what you are offering. You’ll find basically 2 kinds of people you need to market to; you will find the people who you need coming to your gigs and appreciating your music, as well as the those people who are capable to hire you for gigs.

This may be the classic “the chicken or even the egg scenario”, that you actually increase your audience and acquire more exposure when you’re playing more gigs, but to obtain more gigs you still have to acquire invited or hired by people that have help to make gigs happen.

But it need not be complicated. Simply do both concurrently.

Networking is vital. The more people you get to meet, the harder contacts you identify, the closer you get to your ultimate goal.

4. Management / Representation

You must have a manager. A professional figure whom you trust and depend on to dedicate yourself to nothing more than the success and well-being in the band.

A manager needs to be a tenacious businessman. He could be a negotiator, understands marketing, and even more importantly he believes from the product he could be entrusted with. His main goal is always to sustain and develop further the merchandise he manages.

Having a manager will surely have many advantages, and one of what managers being able to do that bands that manage themselves cannot, is be objective. The manager sees something individual members inside a band tend not to see, this is also true when some individuals the band develop egos that cloud their judgment. Members have a tendency to get tunnel vision and may not respond well to other people’s opinions that may not be flattering, a manager knows if criticisms are valid and take these not emotionally but objectively.

A manager is both part of the gang and outsider; an affiliate as they works together with the gang to achieve their set goals. He could be an outsider who are able to make rational decisions and even be critical in the group whether or not this fails to get results what their audience expects.

Musicians is often one of the most stubborn of individuals, as well as the least receptive to criticism, plus a trusted opinion from a specialist figure may help the band work to better the merchandise. Do not forget that the manager is above all a businessman, and that he runs the band because it’s “profitable”… the more to advertise a band, the harder money commemorate, the harder money the manager makes as well.

Managers also need to be very aggressive and chronic, a friend of mine (a manager for a huge act) once informed me a story regarding how she approached bar after bar simply to get denied each time and was given a number of reasons and excuses. She never lost the battle, and would not stop trying her band… today that band is often a major recording artist… and to remain big for a long time now.
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