We (along with the other internet in the past decade) previously spent time convincing you from the importance of acquiring online reviews for your business. Let’s quickly just assume you’re obsessed about some great benefits of using a bunch of people tout how awesome happen to be on the world wide web.

With that being said, it isn’t really safe to imagine everybody knows exactly where inside the wide whole world of the world wide web we can point those well wishers after they wish to sing our praises. I am talking about, we might all be able to rattle off a few sites (“Yelp! And I think you can use them to show up on the internet Maps, too?”), but we don’t exactly possess a laundry set of options at our disposal.

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Have a look at our set of the very best product review websites for B2B and B2C companies. Take into account that every industry has niche sites, too. As an illustration, those in center industry may want to perform UrbanSpoon. This site post won’t end up in websites that are specific to at least one industry, but it will provide website that connect with businesses in almost any industry.

Review Sites for B2C Companies
1) Amazon Testimonials

Amazon was one of the first websites to allow for customers to post reviews of items in 1995, also it remains just about the most important resources for consumers planning to make informed purchase decisions. Regardless of whether people can as well as do buy a product elsewhere, whether it’s obsessed about Amazon.com — unless it’s gasoline or drug paraphernalia, which is — then many individuals can look up its Amazon review before they decide to purchase.

What is going to separate your products or services derived from one of that appears exactly like it? Those shiny gold stars and good customer reviews. Goods are rated on a five-star rating scale, which is broken down by percentage of reviews per star, as well as most helpful customer reviews and many recent customer reviews.

2) Angie’s List

Geared toward U.S.-based service businesses, Angie’s List is often a “higher-end” review website, because users actually have to purchase membership. But you get everything you pay for. The reviews, given while on an A-F scale, are generally very well-thought out — not a lot of that ranting and raving that’s more common on free review sites. The reviews cannot be anonymous, which will help reduce fake or misrepresentative reviews, companies may react to the reviews posted regarding the subject, too.

It’s absolve to set up a page for your company. When you have yours, encourage your visitors who’re on Angie’s List to leave reviews there — members are the only ones able to take action!

3) Choice

Have customers in Australia? Options are a member-funded review website located in Australia. Choice independently test products and services and supply performance reviews with their members. The majority of the work they do involves testing products and services themselves, creating product comparisons, and writing buying guides. In addition, though, they actually do allow members to rate and discuss specific product models and brands to Choice members. If you have customers in Australia, we advise encouraging those who are on Substitute for leave reviews there.

4) Trustpilot

Trustpilot is often a fast-growing, community-driven consumer review platform located in Denmark, although they’ve expanded out of Europe into 65 countries, such as the U.S. The working platform for businesses helps companies throughout the planet proactively collect customer reviews. It is the customers who write both product and seller reviews, keeping it third-party verified.

As they definitely possess a basic version free of charge (this enables you to produce a profile page and collect customer reviews), their paid versions allow you to create customizable review invitations, share ratings and reviews on social media, and link review data to your internal business systems.

5) TestFreaks

Similar to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect customer reviews and write seller reviews to fit them. Another cool addition? Their question and answer feature, which lets potential customers post questions and receive answers directly from your customer satisfaction team.

6) Which?

Which? is definitely an independent consumer review organization that tests and reviews products after which covers them. Unlike Angie’s List, it’s the folks at Which? who write the reviews — not absolutely free themes. They just don’t accept submissions for product testing or survey inclusion, but they do encourage people to permit them learn about many and services by emailing [email protected].

Even if this leaves less room that you should influence whether your product or service find yourself on his or her site, it is still worth knowing about and checking in with this popular site, particularly if have customers inside the U.K. The website has product critiques for everything from dishwashers and tablets to cars and bank cards. They test and review each one of these products themselves, after which talk about both their methodologies and results. Additionally they take customer surveys of things prefer and worst firms for customer satisfaction.

A lot of their content articles are free, but customers may become members for ?10.75 per month to acquire usage of a “Best Buys” and “Don’t Buy” list, the latest reviews of items using their test labs, and usage of their consumer legal services service.

7) ConsumerReports

A nonprofit organization, ConsumerReports is definitely an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.Seven million products, accept no advertising, and pay for all products that they test. (Fun fact: They buy and test 80 cars each year!) That is about as legitimate since it gets. Therefore, there are no longer much you’re able to do here “except” let’s say you sell a product, be sure it is, excellent.

If nothing else, you could take this website as being a lesson in excellent article marketing. For each product they review, they offer review criteria, product overviews, a buying guide, and social sharing buttons. Means that quite comprehensive and, well, helpful. Pretty much the main element to great content, am I right?

8) TripAdvisor

Should you be inside the travel, hotel, airline, entertainment, or restaurant industries all over the world, you will want to look into the reviews for the popular website TripAdvisor. Because largest travel site on the planet, it has over 225 million reviews, opinions, and photos taken by travelers. There is also some awesome content on his or her about low airfares, travel guides, rental listings, and advice forums about almost any location on the planet you could possibly image. A lot of people look there before making an outing.

The important thing with a successful profile on TripAdvisor is rendering it as near to the top with their popularity index as is possible, so that people trying to find information within a specific place visit your listing. As outlined by TripAdvisor, the buzz ranking algorithm is dependant on three critical factors: quantity, quality, and recency of reviews. Here’s an excerpt from the advice they provide businesses planning to enhance their ranking:

Quantity: Ask you and your guests to write down reviews, and make use of our management center tools to remind them as soon as they check out. Offering incentives for reviews is up against the rules, though — take a look at our policy to successfully know very well what is and isn’t okay.

Quality: Guests who enjoyed top notch hospitality and a memorable experience will write positive reviews. Monitor what previous reviewers have written to see what worked and failed to perform best for your property to help you maintain and boost your service.

Recency: Recent reviews factor more strongly on your popularity rankings and older reviews close to impact on a hotel’s ranking after a while. Once more, encourage guests to write down reviews to hold fresh content rolling in.”
9) Yelp

Yelp is often a free review website that lets consumers rate businesses on a five-star scale. Any business can set up a profile on Yelp free of charge, and users can setup their own free profiles to review a business. You’re absolve to react to reviewers, too, but we advise taking a balanced and polite way of any negative reviews you obtain, as Yelpers are in a fairly tight-knit community.

Yelp has additionally belong to fire over the past couple of years for a lot of slightly shady practices, like incentivizing businesses to market with them in substitution for gaming looking most current listings for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers have learned to have a look at Yelp reviews all together and also the reviewer’s clout in mind, rather than getting deterred by the business because of one bad listing.

With that being said, it is still in your favor to acquire a constant stream of positive online reviews going to your business’ Yelp account so happy clients are always at the top of your review feed — especially is you might be a location-based business. Yelp profile information contains such things as store hours and location information, which means that your profile will frequently show up when folks Google your small business.

10) Google My company

You understand those reviews that report track of you search Google for any business? Yeah, those actions are stored on a list in a big way.

Google’s Pigeon algorithm update uses distance and location ranking parameters to provide improved regional online research results. So, for your business’ web site to be properly optimized for search, you will want to setup verified accounts with local directories — especially Google’s, called Google My company. Getting reviews, comments, pictures, and so forth, especially on the internet, can provide a good start searching. Only verified local Google+ pages can react to reviews.

An extra? Google Maps pulls that information and those reviews in the app, so using a great deal of content within will make your small business look more reputable.

11) Yahoo! Local Listings

Similar to Google My company reviews, Yahoo! Local reviews let users post reviews of businesses having a five-star rating system.

As outlined by Search results Land, Yahoo! still receives about 10% of internet search engine share. So even if you not need to get time figuring out the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews for the Yahoo! Local Listings sure couldn’t hurt to the 10%.

Review Websites for B2B Companies
12) G2 Crowd

If the business sells software, you will want to be sure you possess a presence on G2 Crowd. Monthly, over 300,000 people thinking about buying software look at 37,000+ reading user reviews here to allow them to make smarter purchasing decisions.

G2 Crowd operates kind of like Yelp, however in a particular niche. Information mill reviewed on a five-star scale, and reviews cover everything from setup and straightforward people to security and support. Reviewers respond to questions like “What can you like best?”; “What can you dislike?”‘; and “Recommendations to other people considered the product.” Also, it is possible to upvote and downvote others’ reviews.

13) TrustRadius

Like G2 Crowd, TrustRadius is definitely an online review website for software businesses. Reviewers on the website are authenticated via LinkedIn to ensure they’re users (although the reviews themselves can still be anonymous), which allows users to see what their LinkedIn connections are saying about particular website programs on TrustRadius. This adds a layer of trust for somebody reading the website.

You should use the website to browse reviews of human companies, or compare two companies side-by-side to check their five-star ratings, screenshots with their products, pricing details, and user comments from reviewers.

And company reviews, they’ve build very much buyer guides for categories including talent management software, business intelligence software, core HR software, social media, and A/B testing to help those find the right product for the children determined by numerous reviews and user ratings.

14) Salesforce AppExchange

Offer an app for the Salesforce AppExchange? Then you’ll wish to keep an eye on your app’s ratings and reviews there. Reviews are using a five-star rating system, each app has reviews listed with more helpful positive review and many helpful negative reviews first, as well as all reviews, from where users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access 1000s of reviews to see the volume of downloads with several clicks.

For Online Reviews Both B2B & B2C
15) Better Business Bureau

A nonprofit site, the Better Business Bureau (BBB) evaluates all types of businesses against a couple of recommendations for a way businesses should treat people. They just don’t directly recommend or endorse any businesses, products, or services; they just provide you with the public with the info on their site about businesses, and if they have met the BBB’s accreditation standards. They are going to also review both accredited and non-accredited businesses.

A business’ profile listing for the BBB contains general overview information, being a short company bio along with the company’s accreditation status, a medical history of any complaints made about the business and if they were resolved, customer reviews, along with the BBB’s A – F rating from the business.

16) Glassdoor

Glassdoor is definitely an employee review website that assists anyone — from prospective employees to potential customers to investors — have an notion of such a clients are love from the inside. Put simply, it will help measure the more qualitative factors of things like valuation.

Employees can share what it is want to interview and just work at their companies, along with the site shows visitors which companies are rated highest by their staff. Many employers use it to develop their employment brand to allow them to target and recruit candidates, nevertheless, you could also utilize reviews to share with you ideas internally for improvement among your management team.

Creating an employer account is free, and it’s really very easy to track and react to reviews. For example, it is possible to setup alerts so you have an email each time a new review is posted to help you acknowledge and react to each.

Other Places for Consumer Reviews
Online reviews also exist on websites that aren’t necessarily built in order to publish online reviews. Some businesses use their social presence and web site to encourage online reviews … plus some brands just get them unsolicited, for better and worse.

Here are several websites that, if you opt to (please, opt to) is additional hubs for online reviews. And they are generally awesome, because they have enormous reach, and you’ve got some — otherwise entire — treatments for these properties.

17) Facebook Ratings & Reviews

Are you aware there is a place on Facebook for fans to leave ratings and reviews of the business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. Seems like for the left-hand side of the Facebook Page, so you can’t move or eliminate it as you can other parts of the Page.

Anyone logged into Facebook can post a rating or review of a business. All they must do is go to the Reviews section of your Page, select the grey stars to choose a rating, after which write an optional review. They are able to make that review public, visible to friends, or visible only to them.

18) Twitter

The ridiculously fast-paced nature of Twitter can make it appear to be an odd spot to try to accumulate reviews. But while users may well not always hunt for reviews directly on Twitter (if you don’t started some type of review hashtag, perhaps), tweets are still indexed searching results. Which means a user’s tweet, whether complimentary or less-than, could pop up inside the SERPs when someone’s trying to find reviews on your business.

Not just that — there’s issues you can actively employ the positive tweets coming at you. As an illustration, we tested the part of social proof on conversions only at HubSpot, attaching three tweets that gave positive reviews while on an ebook we had arrived promoting during the time. Guess what happened? The CTA with the three tweets converted much better than the CTA without tweets. In case you learn to “Favorite” tweets that could work as positive reviews later on, it’s going to be more readily found them when you need to use them within your marketing.

19) Your personal Website

Finally, normally the one place in places you have total and utter control: your website. This is an great spot to publicize reviews you obtain (perhaps embed one particular tweets you favorited?) You can carve out a piece of the website dedicated in order to reviews and testimonials, as well as add a form so happy customers can submit their unsolicited reviews. However, if you’re actively campaigning for positive online reviews so you encounter happy customers who want to add a confident review try not to have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to have a place on your website to write their kind words. Attempt to add testimonials to landing pages and product pages, too.
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