We (and the rest of the internet for the past decade) have spent a while convincing you from the importance of acquiring online reviews to your business. Why don’t we just assume you’re sold on the advantages of using a lot of people tout how awesome you are on the world wide web.

However, it isn’t really safe to imagine you know where by in the wide realm of the world wide web we can point those well wishers whenever they desire to sing our praises. What i’m saying is, we would all be capable of rattle off a couple of sites (“Yelp! And you can use them to appear in Google Maps, too?”), but we do not exactly have a laundry set of options at our disposal.

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Look at our set of the most effective product review websites for B2B and B2C companies. Keep in mind that every industry has niche websites, too. For instance, those involved with the restaurant industry might want to be on UrbanSpoon. This blog post won’t end up in websites that are specific to at least one industry, but it will provide local review that sign up for businesses in different industry.

Review Sites for B2C Companies
1) Amazon Customer testimonials

Amazon was one of the primary internet vendors to permit customers to post reviews of items in 1995, also it remains just about the most important resources for consumers planning to make informed purchase decisions. Even when people can and also do purchase a product elsewhere, if it’s sold on Amazon.com — unless it’s gasoline or drug paraphernalia, that’s — then a lot of people will be up its Amazon review before they decide to purchase.

What is going to separate your product or service derived from one of seems the same as it? Those shiny gold stars and good customer reviews. Products are rated over a five-star rating scale, which can be broken down by percentage of reviews per star, accompanied by most helpful customer reviews and most recent customer reviews.

2) Angie’s List

Aimed at U.S.-based service businesses, Angie’s List is really a “higher-end” website, because users actually have to purchase membership. However, you get everything you pay for. The reviews, given with an A-F scale, are typically very well-thought out — very little that ranting and raving that’s more established on free review sites. The reviews can not be anonymous, that helps lessen fake or misrepresentative reviews, companies should reply to the reviews posted on them, too.

It’s liberated to create a page to your company. After you have yours, encourage your clients who will be on Angie’s List to leave reviews there — members include the only ones permitted to get it done!

3) Choice

Have customers in Australia? Choice is a member-funded review website situated in Australia. Choice independently test services and still provide performance reviews on their members. The bulk of the work they do involves testing services themselves, creating product comparisons, and writing buying guides. In addition, though, they are doing allow members to rate and discuss specific product models and brands along with other Choice members. For those who have customers in Australia, we suggest encouraging those people who are on Option to leave reviews there.

4) Trustpilot

Trustpilot is really a fast-growing, community-driven consumer review platform situated in Denmark, although they’ve expanded beyond Europe into 65 countries, such as the U.S. The platform for businesses helps companies from all over the entire world proactively collect customer reviews. Oahu is the customers who write both product and seller reviews, keeping it third-party verified.

When they have a basic version free of charge (this lets you produce a profile page and collect customer reviews), their paid versions let you create customizable review invitations, share ratings and reviews on social media, and link review data on your internal business systems.

5) TestFreaks

Comparable to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect customer reviews and write seller reviews to check them. Another cool addition? Their question and answer feature, which lets prospects post questions and receive answers directly from your customer satisfaction team.

6) Which?

Which? is an independent consumer review organization that tests and reviews products then covers them. Unlike Angie’s List, it’s the folks of which? who write the reviews — not the customers. They do not accept submissions for product testing or survey inclusion, nevertheless they do persuade folks to let them be familiar with their items and services by emailing [email protected].

Although this leaves less room that you should influence whether your merchandise wind up on their own site, it is worth knowing about and checking in for this popular site, specifically if you have customers in the U.K. The web site has testimonials for everything from dishwashers and tablets to cars and bank cards. They make sure review every one of these products themselves, then talk about both their methodologies and results. Additionally they take customer surveys of things like the best and worst firms for customer satisfaction.

A great deal of their content is free, but customers may become members for ?10.75 each month to have usage of a “Best Buys” and “Don’t Buy” list, the newest reviews of items off their test labs, and usage of their consumer legal services service.

7) ConsumerReports

A nonprofit organization, ConsumerReports is an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.7 million products, accept no advertising, and pay for all products that they test. (Fun fact: They buy and test 80 cars each year!) This really is about as legitimate as it gets. As such, there are no longer much that you can do here “except” let’s say you sell something, make certain this really is, really good.

Regardless of anything else, you might have this excellent website being a lesson in excellent article marketing. For every product they review, they supply review criteria, product overviews, a buying guide, and social sharing buttons. It’s all quite comprehensive and, well, helpful. Just about the main element to great content, am I right?

8) TripAdvisor

In case you are in the travel, hotel, airline, entertainment, or restaurant industries anywhere in the world, you need to check out the reviews about the popular website TripAdvisor. Since the largest travel site on earth, it’s over 225 million reviews, opinions, and photos taken by travelers. There is also some awesome content on their own about low airfares, travel guides, rental listings, and advice forums about almost every location on earth you may image. Lots of people look there before you make a visit.

The key into a successful profile on TripAdvisor is making it as near to the peak of their popularity index as possible, so that people seeking information within a specific place view your listing. As outlined by TripAdvisor, the popularity ranking algorithm is founded on three key components: quantity, quality, and recency of reviews. Here’s an excerpt from the advice they give businesses planning to grow their ranking:

Quantity: Ask your invited guests to write down reviews, and employ our management center tools to remind them when they check out. Offering incentives for reviews is against the rules, though — check out our policy to actually understand what is and isn’t okay.

Quality: Guests who enjoyed top notch hospitality along with a memorable experience may write positive reviews. Monitor what previous reviewers wrote to see what worked and would not work best to your property so you can maintain and boost your service.

Recency: Recent reviews factor more strongly on the popularity rankings and older reviews tight on impact on a hotel’s ranking as time passes. Again, encourage guests to write down reviews to maintain fresh content rolling in.”
9) Yelp

Yelp is really a free website that lets consumers rate businesses over a five-star scale. Any business can create a profile on Yelp free of charge, and users can build their own free profiles to analyze a company. You’re liberated to reply to reviewers, too, but we suggest taking a balanced and polite approach to any negative reviews you get, as Yelpers will be in a reasonably tight-knit community.

Yelp has also belong to fire during the last few years for a few slightly shady practices, like incentivizing businesses in promoting with these in return for gaming looking latest results for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers now have a look at Yelp reviews in general current reviewer’s clout in mind, instead of getting switched off with a business due to one bad listing.

However, it is in your favor to obtain a constant stream of positive online reviews coming to your business’ Yelp account so happy clients are always on top of your review feed — especially is you might be a location-based business. Yelp profile information contains such things as store hours and location information, so your profile will usually arrive when individuals Google your organization.

10) Google My company

You understand those reviews that show on top of you search Google for a business? Yeah, those things are on their list greatly.

Google’s Pigeon algorithm update uses distance and location ranking parameters to deliver improved local search results. So, in order for your business’ web site to be properly optimized for search, you need to build verified accounts with local directories — especially Google’s, called Google My company. Getting reviews, comments, pictures, and so forth, especially on Google, can present you with a boost browsing. Only verified local Google+ pages can reply to reviews.

An additional benefit? Google Maps pulls that information and people reviews in to the app, so using a large amount of content in that room will make your organization look more reputable.

11) Yahoo! Local Listings

Comparable to Google My company reviews, Yahoo! Local reviews let users post reviews of companies with a five-star rating system.

As outlined by Internet search engine Land, Yahoo! still receives about 10% of search results share. So even though you might n’t need to get time finding out the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews about the Yahoo! Local Listings sure couldn’t hurt to the 10%.

Review Websites for B2B Companies
12) G2 Crowd

In case your business sells software, you need to make sure you have a presence on G2 Crowd. On a monthly basis, over 300,000 people looking to purchase software read the 37,000+ reading user reviews on this website so they can make smarter purchasing decisions.

G2 Crowd operates a lot like Yelp, but also in a particular niche. Organizations are reviewed over a five-star scale, and reviews cover everything from setup and straightforward people to security and support. Reviewers respond to your questions like “What would you like best?”; “What would you dislike?”‘; and “Recommendations to other people considered the product or service.” Also, it is possible to upvote and downvote others’ reviews.

13) TrustRadius

Like G2 Crowd, TrustRadius is an online website for software businesses. Reviewers on the webpage are authenticated via LinkedIn to make sure they’re users (although the reviews themselves can still be anonymous), allowing users to see what their LinkedIn connections are saying about particular website programs on TrustRadius. This adds a layer of trust for a person reading your website.

You may use your website to browse reviews of individual companies, or compare two companies side-by-side to check their five-star ratings, screenshots of their products, pricing details, and user comments from reviewers.

And company reviews, they’ve come up with very much buyer guides for categories including talent keeper, business intelligence software, core HR software, social media, and A/B testing to help those find the correct product for them according to countless reviews and user ratings.

14) Salesforce AppExchange

Have an app about the Salesforce AppExchange? Then you will desire to record your app’s ratings and reviews there. Reviews are according to a five-star rating system, and each app has reviews listed with helpful positive review and most helpful negative reviews first, accompanied by all reviews, that users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access 1000s of reviews and find out the volume of downloads with a number of clicks.

For Online Reviews Both B2B & B2C
15) Ddd

A nonprofit site, the greater Business Bureau (BBB) evaluates all sorts of businesses against a couple of tips for how businesses should treat the general public. They do not directly recommend or endorse any businesses, products, or services; they just supply the public with the info on their website about businesses, and when they’ve met the BBB’s accreditation standards. They are going to also review both accredited and non-accredited businesses.

A business’ profile listing about the BBB contains general overview information, being a short company bio and the company’s accreditation status, previous any complaints made concerning the business and whether they were resolved, customer reviews, and the BBB’s A – F rating from the business.

16) Glassdoor

Glassdoor is an employee website that assists anyone — from prospective employees to prospects to investors — receive an idea of exactly what a business is enjoy from the inside of. Put simply, it helps appraise the more qualitative factors of things like valuation.

Employees can share how it is like to interview and work at their companies, and the site shows visitors which information mill rated highest by their staff. Many employers apply it to create their employment brand so they can target and recruit candidates, however, you could also utilize reviews to talk about ideas internally for improvement among your management team.

Creating a manager account is provided for free, and it’s very easy to track and reply to reviews. For example, it is possible to build alerts which means you receive an email when a new review is posted so you can acknowledge and reply to each one.

Other areas for Testimonials
Online reviews also exist on websites that aren’t necessarily built only to publish online reviews. Some businesses use their social presence and web site to encourage online reviews … and some brands just have them unsolicited, for better or worse.

Below are a few websites that, if you opt to (please, elect to) may serve as additional hubs for online reviews. And they are generally awesome, because they have enormous reach, along with some — or else entire — control over these properties.

17) Facebook Ratings & Reviews

Are you aware there’s a place on Facebook for fans to leave ratings and reviews of your respective business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. It seems like about the left-hand side of your respective Facebook Page, and you can’t move or remove it just like you can other areas of your respective Page.

Anyone logged into Facebook can post a rating or report on a company. All they must do is navigate to the Reviews section of your Page, go through the grey stars to decide on a rating, then write an optional review. They can make that review public, visible to friends, or visible only to them.

18) Twitter

The ridiculously fast-paced nature of Twitter can make it look like an odd spot to try and accumulate reviews. But while users may well not always search for reviews directly on Twitter (unless you started some kind of review hashtag, perhaps), tweets remain indexed browsing results. Meaning a user’s tweet, whether complimentary or less-than, could pop up in the SERPs when someone’s seeking reviews on the business.

Not only that — there’s things you can actively apply the positive tweets coming at you. For instance, we tested the component of social proof on conversions here at HubSpot, attaching three tweets that gave positive reviews with an ebook i was promoting back then. Guess what happened? The CTA with the three tweets converted a lot better than the CTA without tweets. If you learn to “Favorite” tweets which could work as positive reviews in the foreseeable future, it will be simpler to find them when you want to use them within your marketing.

19) Your own personal Website

Finally, the main one place in which you have total and utter control: your internet site. It is really an excellent place to publicize reviews you get (perhaps embed among those tweets you favorited?) You may make a bit of your respective website dedicated only to reviews and testimonials, and also incorporate a form so happy customers can submit their unsolicited reviews. But if you’re actively campaigning for positive online reviews and you encounter happy customers who wish to make you a good review such as the have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to have a place on your internet site to write their kind words. Attempt to add testimonials to squeeze pages and product pages, too.
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