1. SOCIAL CONTENT WILL GAIN PROMINENCE
A lot more social websites content indexed online along with other popular search engines like google, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to further improve and support SEO Links to social websites networks plays a role in how search engines like google understand your internet site is credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video as a powerful tool to drive their digital and best seos efforts. In 2016 expect more businesses to embrace the excitement, and employ videos to capture new audiences.
80% of video. Results that show up in SERPs originate from YouTube
Videos get 50X better organic pr on the internet in comparison to against plain, static text results.
Video searches receive 41% higher click-through rate a compared to plain, static text content
3. MOBILE OPTIMIZATION Can be CRUCIAL
Today people use a array of devices to gain access to content. Tablets, smartphones, laptops, phones and also watches are getting to be standard tools to browse web. Search engines know this plus they reward websites that are good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have searched for local info.
Mobile search comes to an end 43% year on year.
Over 1.2 billion people connect to the web from their mobile phones.
Four out of five consumers use smartphones to look.
4. VOICE SEARCH FUNCTION A necessity
Voice search is quickly becoming a huge a part of mobile usage and has elevated the pain of typing keywords to perform searching query. But this shift means your site content should be developed with voice search in your mind.
60% teens use voice search before the TV
40% adults use voice search for directions.
5. CONTENT AGGREGATION WILL GET BIGGER & BETTER
More than ever folks are seeking content sources offering each of the relevant information they desire within a place. Search engines have noticed this trend and as a result content aggregators are becoming extremely popular from the SERPS.
6. THE CRAZE OF Mobile phone applications WILL GROW
As discussed above, usage of mobile for web search is on all-time rise and apps just make the task easier. Just few more years and mobile apps will definitely overpower desktop and mobile websites.
Mobile apps are the cause of 52% in recent history invested in online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of people prefer native mobile apps to websites. (SearchEngineJournal)
7. Local SEO Being More IMPORTANT
Local search will go stronger over the years. In 2016 you have to let Google know where you stand located and what you might be offering.
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