Globally, the usage of mobiles, smartphones, iPads and tablets for surfing the internet is growing with an alarming rate due to its convenience, cost-efficiency, ease. The usage of cellular phones is closing digital divide between your rich and poor; and the urban and rural dwellers. All businesses are duty-bound to build up websites which can be mobile-friendly in order to reach these mobile users. Just one way of this would be to create designs which can be attentive to different devices and screen sizes.

What then is responsive website design?

Responsive WEB DESIGN is a technique employed in website design to allow for webpages answer the screen size, orientation and platform from the device a person is viewing with.

Responsive design will be the simple the very first thing that has changed the browsing behavior of browsers in recent years. Such websites are equipped for changing from device to device. For example, if a user switches coming from a cell phone to a tablet device, the web site automatically adapts and dynamically fits the size of the screen.

Without delving much in the technicalities involved in designing such websites, listed below are the business enterprise advantages of responsive design.

User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. They have foreground images that scale using the layout to disclose and hide parts of images on websites. This fluidity causes it to be user-friendly, accessible and delightful when compared with conventional websites. Users can surf your internet site whatever the environment they find themselves, hence enhancing the reach of the business website.

Consolidate business marketing efforts: Google has recommended responsive design as well as practice so companies that would not have them are getting left behind. Is the hottest global internet search engine, Google explained that responsive websites are really simple to crawl and perform favourably in search results.

Based on Moz, a well-respected search company in their 2015 Search Engine Ranking Factors, 150 marketing professionals specializing in SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.

With all this knowledge, we are able to safely say for certain that developing a responsive website can help augment marketing efforts of organizations to achieve their business objectives.

Affordable: Using desktop or laptops is generally more expensive and/or inconvenient than using cellular phones. Cellular devices offer quick and easy entry to info on the move. Responsive websites are thus cost effective for users who spend practically no time in a workplace.

For businesses, the responsive website design reduces design and development costs they do not must develop different websites for various devices. Additionally, businesses will save cash on maintenance costs since they will be focusing on only one website.
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