Globally, the usage of cellphones, smartphones, iPads and tablets for surfing the internet is increasing with an alarming rate due to the convenience, cost-efficiency, ease and comfort. The usage of mobile phones is closing digital divide relating to the rich and poor; and the urban and rural dwellers. All businesses are duty-bound to produce websites that are mobile-friendly in order to reach these mobile users. Another way of doing so would be to create designs that are attentive to different devices and screen sizes.
What then is responsive web page design?
Responsive web page design (RWD) is a technique employed in web page design allowing webpages react to the display size, orientation and platform with the device an individual is viewing with.
Responsive design are the simple most important factor which includes changed the browsing behavior of browsers in recent years. Such websites are designed for changing from device to device. By way of example, if your user switches from your cellular phone to some tablet device, the web site automatically adapts and dynamically fits the size of the screen.
Without delving much into the technicalities linked to designing such websites, listed below are the company great things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid that make contents change across all screen resolutions and devices. It’s got foreground images that scale using the layout to show and hide areas of images on the website. This fluidity causes it to be user-friendly, accessible and delightful in comparison to conventional websites. Users are able to surf your site no matter the environment they end up, hence increasing the reach of the business website.
Consolidate business marketing efforts: Google has recommended web design as well as practice so companies that would not have choices getting left behind. Is the most widely used global google search, Google explained that responsive websites are really simple to crawl and perform favourably looking results.
Based on Moz, a well-respected search company in their 2015 Search Engine Ranking Factors, 150 marketing professionals devoted to SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness within the Ranking Factors report.
Given this knowledge, we are able to safely say for sure that using a responsive website will help augment marketing efforts of organizations to accomplish their business objectives.
Cost-effective: Using desktop or laptops is generally more costly and/or inconvenient than using mobile phones. Mobile devices offer fast and simple entry to info on the move. Responsive websites therefore are reasonable to users who spend virtually no in time an office space.
For businesses, the responsive web page design reduces design and development costs because they do not need to develop different websites for different devices. Additionally, businesses will save funds on maintenance costs while they is going to be focusing on just one website.
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