Globally, the use of cell phones, smartphones, iPads and tablets for surfing the internet is increasing at an alarming rate because of its convenience, cost-efficiency, convenience. Using cellular phones is closing a digital divide involving the rich and poor; and the urban and rural dwellers. All businesses are duty-bound to produce websites which can be mobile-friendly as a way to reach these mobile users. One way of this is to create designs which can be tuned in to different devices and screen sizes.
What then is responsive web site design?
Responsive web site design (RWD) is often a technique found in web site design to allow webpages answer the display size, orientation and platform from the device an individual is viewing with.
Responsive design will be the simple the first thing which has changed the browsing behavior of browsers recently. Such websites are equipped for changing from device to device. For example, in case a user switches from the cellular phone to a tablet device, your website automatically adapts and dynamically fits how big is the screen.
Without delving much in to the technicalities involved with designing such websites, listed below are the organization benefits of responsive design.
User-friendly: Responsive websites are highly liquid and fluid which make contents change across all screen resolutions and devices. It’s got foreground images that scale together with the layout to reveal and conceal parts of images online. This fluidity helps it be user-friendly, accessible and delightful in comparison to conventional websites. Users can surf your site whatever the environment they end up, hence enhancing the reach of the business website.
Consolidate business marketing efforts: Google has recommended graphic design companies as best practice so businesses that would not have them are at a disadvantage. Is the most widely used global search results, Google explained that responsive websites are simple to crawl and perform favourably searching results.
In accordance with Moz, a well-respected search company of their 2015 Search Engine Ranking Factors, 150 marketing professionals specializing in SEO were surveyed and the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness from the Ranking Factors report.
Given this knowledge, we could safely say for sure that creating a responsive website can help augment marketing efforts of organizations to accomplish their business objectives.
Cost-effective: Using desktop or laptops is usually more costly and/or inconvenient than using cellular phones. Mobile devices offer easy and quick access to information about the move. Responsive websites are therefore reasonable to users who spend hardly any in time a workplace.
For businesses, the responsive web site design reduces design and development costs because they do not must develop different websites for various devices. Additionally, businesses helps you to save money on maintenance costs as they will likely be centering on only one website.
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