Seo has come to accumulate importance today on account of increased online activity and growing e-commerce. SEO becomes much more crucial to get a start-up with low-level of brand name awareness and limited advertising budget. For the start-up, resources are always a matter of concern and allocating the proper resources at the right place cause or breaks them. So if you feel a startup and therefore are contemplating whether to go ahead and take SEO route or not, listed below are 2 cases to guide you with your decision.
Case 1: You are a set up which has a creation that has really low awareness i.e your potential customers don’t have knowledge of either your brand or what you’re selling. In the traditional PLC curve your product will be located at the leftmost corner. You have the ‘introduction’ phase and also you need to create awareness for both your product or service and brand.
The way Seo help?
Without commencing the nitty gritties of how SEO is performed, your pursuit Engine Optimization campaign will help you create that awareness. Your products offers some form of a strategy to a pre-existing problem (i assume it can!). Readers may not know that this kind of product exists (as a result of newness of your product) but you are definitely hunting for a strategy to their problem. They use google and Yahoo to watch out for that information. The words they will use to spell out their problems become the perfect “Keywords”. An SEO campaign can help you to find out these keywords. Tools like Google AdWords greatly assist in identifying these keywords. SEO then helps integrating these keywords in your website content so that it happens each time a seek out the related entirely done. This creates awareness concerning your product and thus your brand.
The greater the understanding of engines like google, the better has to be your ranking far better will be your Brand/Product Awareness.
Case 2: You are a Startup but there’s already substantial market awareness regarding the product you might be selling i.e you happen to be new your strategy is not. In the traditional PLC curve, your products or services will likely be perfectly located at the “Growth” phase there is however very low a higher level awareness regarding your Brand per say.
How can Search Engine Optimization help?
Within this phase of the market, you’ll want to break the clutter and acquire your Brand noticed. Typically, you need to fight the top fishes here who may have old themselves. Keyword phrases have become more competitive. In such a scenario, SEO works well for getting your brand noticed. By such SEO techniques like Quality Content, Code revamping, Navigation restructure, Sitemap Creation, Linking,etc. the SEO Analyst actively works to get you higher ranking in SERPs. Younger crowd allows you find out the the best option keywords to your business.
Now visiting the fee factor of Search engine optimisation, it’s less than most varieties of traditional advertising. True your marketing prices are limited, but you do need to make a trade-off in the right direction in the perfect time!
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