The 10 steps below demonstrate having a real example how to get a lot more than 10,000 fans on the Facebook business page.

Facebook is the king of social support systems with more than 1.79 billion active users a month (Updated December 2016). It can be employed by a lot more than 60% of Online users Worldwide which is an excellent tool for promoting a product or service, finding new customers or gaining more loyal readers (followers).

To employ this for business purposes, you must have plenty of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is very important.

What is the significance about having many Facebook fans on the business page?

It indicates popularity – It’s obvious how the amount of fans reveals how popular a website is. A likes business page with 100,000 followers is more popular when compared to a page with 1,000 fans which creates a amount of other benefits (described below).

It indicates trust – If you can’t understand the relationship between Facebook fans and business trust, have in mind how the US State Department spent $630,000 to raise their Facebook Fans from 100,000 to 2 million through the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World an excellent business, website needs plenty of Facebook fans. 5yrs ago this would not issue but also in the 21st century, social proof is very important.

More fans, more visits – The greater fans you might have, the more is the amount of people that will view your posts within their timeline and perhaps call at your website.

While this is correct, it needs to be noted that doesn’t all your fans will dsicover your content.

As already explained in a previous post, How to raise your Facebook Page Organic Reach, just a small portion of your followers (no more than Four percent) will dsicover your status updates.

This number can vary, what is very important to comprehend now, is that if you might have 10,000 fans and also you post a brand new update, it’ll be seen organically by way of a max of 300-400 people.

It’s beneficial to SEO as well – Although officially The search engines do not admit that social media marketing is often a ranking factor, many studies show popular websites on Facebook are more likely to perform better in search, these days quite popular websites (variables being equal).

How to visit from 0 to 10,000 Facebook fans

Now you are believing that developing a lot of Facebook fans is very important to your website and business, let’s see step-by-step the way to go from 0 to 10,000 fans.

Note: These are the similar steps I followed to raise the facebook followers of my fitness blog’s facebook page. Typically the page has a lot more than 100K fans and yes it continous growing organically.

Step 1: First suggestion – you must have a Facebook business page

It sounds silly for the experienced but for beginners to social media marketing this might be something new: Your own Facebook page is different from a small business page.

If you want to have friends on Facebook to express your holiday photos you will want to generate a personal page though if you are looking for fans and followers to your website or business you will want to generate a Facebook business page.

So, step one would be to just be sure you produce a Facebook business page as well as the second step would be to keep your page is properly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean choosing a friendly page title (username), writing an appealing description (in the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) not to mention posting interesting content – this is the most critical optimization tip of most.

The expertise of the content posted on the Facebook business page will likely determine it’s success or failure.

Having an optimized Facebook page makes it easier to attract new fans or maybe more likes from ads even as will dsicover below.

Step 3: Benefit from your own Facebook account

I mentioned in the first step above you need to have a very business page rather than your own page, nevertheless, you still need to provide an active personal facebook account.

Here is the reason why:

After you post an update on the business page, a good way to raise exposure and likes, would be to share that post on the personal page as well.

People you might have as friends on the personal page are more likely to ‘like’ and ‘interact’ with all the post shared out of your business page which will increase the engagement factor of your posts.

As a result, facebook shows your content to more fans (organically).

So, a good way to raise the number of individuals who view your content and go after dark 4% of you group of followers would be to share and promote the post on the personal page.

It is evident how the greater the amount of friends the greater could be the visibility with the post.

Also, ensure that you invite all your existing friends (and new ones) to enjoy your Facebook business page. Accomplish that every time you obtain a new ‘friend’.

Step 4: Add some Facebook Like box on the website

This is again social media 101 nevertheless, you must have the Facebook like box on the website for 3 reasons:

#1 – It’s ways to associate your internet site with all the Facebook business page. To put it differently it’s a approach to ‘tell’ search engines that is your official Facebook business page.

#2 – When you’re getting plenty of fans, that is something you must be proud off then one to show to your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s a good way to grow your group of followers organically. The future prospect can follow your internet site by clicking the LIKE button without needing to head to Facebook.

Hint: For optimal results, set the LIKE box above fold (on the sidebar).

Hint 2: You can even popup so on box to new users (by way of example, once they spend One minute on a page, once they scroll right down to the bottom or once they make an effort to leave your page – even though this is successful when it comes to getting new likes, you should be careful not to make it too distracting to your users.)

Step 5: Follow these suggestions to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to your personal Facebook page and placed so on box in a prominent position on the website.

The next natural step would be to start sharing content to maintain your fans happy as well as perhaps be capable of convert them from fans > site visitors > customers.

Some simple rules to follow that will increase the user engagement with your facebook business page:

#1 – Share relevant content: Share content that the fans expect to see within your page. For example, if the website is about Social websites, share content related to social media marketing rather than about sports or something different you could like. Should your users need to read sports news, they understand where to locate them.

#2 – Don’t forget that they can follow your organization page to have updates concerning your website (and niche) rather than concerning your social gatherings: If you want to get social, then use your personal Facebook page, your organization page is around your internet site.

#3 – Typically thumb, I take advantage of my company page to express content from my niche only, easily need to share something which just isn’t related to my niche, I take advantage of our page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) on the Facebook page will drive your fans away. If you have a campaign to express or something like that that could benefit your fans, this can be done but don’t overdo it.

Try to write interesting, shareable content which is related to your niche, it sometimes won’t come from your internet site. Keep a balance between promotional and content that the followers may want to read.

Step 6: Share intriguing and good quality content (not simply links)

I made some tests in connection with impact of descriptions when doing a Facebook update and located out that Facebook posts with ‘lists’ acquire more likes than posts with just links. Allow me to provide you with one example to understand what I am talking about.

When you want to share content out of your website on Facebook, you go to Facebook status updates and enter in the webpage URL. It looks something such as this:

You can share this post without adding any extra information. Should your title and pictures are good, you’re going to get several likes based on the time you create the post, amount of fans etc.

If one the opposite hand, you enrich this post with the addition of more details and also a list, then other pursuits being equal, you might be prone to gain more likes and shares.

For me this may cause sense because those that visit a title and image within their timeline might not exactly ‘Like It’ since it provides no value for many years (don’t forget how the average user is offered numerous postings within their timeline should they login to Facebook).

On the opposite hand whenever you let them have valuable, good quality and simple to learn information (just like a list), they’ll click the LIKE button simply because they read something helpful without needing to leave their timeline.

Note: It is a known undeniable fact that individuals have a tendency of LIKING content without reading it so let them have reasons to achieve this; your internet site visits might not exactly increase but the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you take a peek at probably the most popular Facebook pages, so as to they generally tend to express images, videos, infographics, charts etc, along with their usual text only postings.

This type of content gets more likes and shares and consequently the page gets more fans and followers.

In majority of folks by Buzzsumo, they identified how the most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to follow your page. A number of suggestions to consider:

Quality updates – This is the best incentive you can lengthy users. Before posting anything on the page, you have to ensure that it offers a superior value to your audience. When you do this consistently, you existing followers will share it using their friends which will get more users.

Run a contest – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content would be to Such as the page first. There are numerous tools to accomplish this but have in mind that if you don’t have a very known brand this many ‘t be so successful.

Content upgrades – If you have your site, you can use ask users to LIKE your page to have new version of your post. This involves extra tools yet it’s something worth testing out.

Step 9: You should market your own content and page

When you develop your organization page don’t expect that it’s going to magically get thousands of fans. Besides the tips outlined above, you also have to promote your organization page in places besides Facebook.

A few suggestions to take into consideration that assisted my case:

Promote in other social media marketing networks – If you have accounts to social media marketing channels e.g. Google+, Pinterest etc. you can periodically ask your followers to become listed on yourself on Facebook as well. Be polite and show them the rewards from this.

Promote in Twitter – Besides posting concerning your Facebook page on other social media marketing networks, you can benefit from twitter’s interactive features.

When you receive a new twitter follower, send them an exclusive (personalized) message and have the crooks to follow yourself on facebook (both your business and personal pages).

This method even though it is time consuming, (I did so it manually rather than using any tools) it might produce really good results.

Promote within your newsletter – If you have a newsletter or you talk with your readers via email, ensure that you ask them to follow your Facebook page.

Do not simply write the FB URL using your signature but ASK them politely to LIKE your organization page.

Step 10: Facebook ads is often a must

I have saved one of the easiest and quite a few great ways to raise your Facebook fans for last, as it is often on your own that it’s not free.

Facebook offers a self-service ad platform which you can use with the idea to raise your group of followers (market your page), enhance your posts, get more leads, increase conversions or perform a amount of other actions (as shown in the image above).

The procedure is fairly easy and straightforward. Basically you decide on a site you have, select your goals (market your page), select your audience (based on country, age, other demographics and interests) and after that set your daily budget and duration.

The cost per campaign is dependent upon several factors. The ultimate way to assess if Facebook ads is a superb solution to raise your group of followers, would be to operate a pilot campaign for 2 days.

Spend $10-$20 dollars daily and run the campaigns for any fixed duration (at the very least every week). At the conclusion, you can evaluate if the price per like is one thing you might be willing to purchase.

I had achievement with Facebook ads for both my websites and then for client websites and i also run campaigns each month (for several days) to boost my facebook likes.

It must be noted by investing in Facebook ads you don’t buy likes but views. Lots of people believe whatever you purchase is Facebook likes but in reality you make payment for Facebook to show your ad to more Facebook users.

If what you will be advertising is interesting, then lots more people will hit so on button so invest some time and think about the message you want to display within your ad along with the image to utilize.

Conclusion

Having a large amount of Facebook fans on the business pages is critical for credibility and social promotion purposes.

If this wasn’t important in the initial place, then nobody would care as well as the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once you do the essential optimizations to your business page (steps 1 and a pair of above), then this simplest way to obtain more followers is by using Facebook ads. With a bit of A/B testing you can get to 10,000 fans with no a lot more than $1,000 (spread right into a time period of months).

Once you do everything properly and provided that you’ve got a great product or service, you can grow your fans to 100,000+ like I did so with all the Facebook Page of my fitness blog.