The 10 steps below demonstrate having a real example ways to get more than 10,000 fans on your Facebook business page.

Facebook will be the king of internet sites with more than 1.79 billion active users a month (Updated December 2016). It can be utilised by more than 60% of Internet surfers Worldwide which is an incredible tool for promoting a service or product, finding clients or gaining more loyal readers (followers).

To utilize this for business purposes, you need to have plenty of fans (followers) on your Facebook business page. Let’s see below why having many Facebook fans is very important.

What will be the importance of having many Facebook fans on your business page?

It indicates popularity – It’s a given how the number of fans reveals how popular an internet site is. A likes business page with 100,000 followers is much more popular than a page with 1,000 fans and also this results in a number of other benefits (described below).

It indicates trust – In case you can’t see the relationship between Facebook fans and business trust, consider how the US State Department spent $630,000 to raise their Facebook Fans from 100,000 to 2 million through the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World an effective business, website or blog needs to have plenty of Facebook fans. Five-years ago this failed to issue however in the Modern day, social proof is very important.

More fans, more visits – The more fans you have, the harder will be the number of people that will visit your posts inside their timeline and maybe call at your website.

While this really is, it ought to be noted that does not your fans might find you.

As already explained inside a previous post, How to raise your Facebook Page Organic Reach, only a small percentage of the followers (at most 4 percent) might find your status updates.

This number can vary, what is very important to know now, is when you have 10,000 fans and also you post a new update, it’ll be seen organically by way of a max of 300-400 people.

It’s great for SEO as well – Although officially Google does not admit that social media is often a ranking factor, numerous studies demonstrate that popular websites on Facebook may perform better in search, today very popular websites (other factors being equal).

How to look from 0 to 10,000 Facebook fans

Now you are convinced that using a lots of Facebook fans is very important on your website and business, let’s see step-by-step the way to go from 0 to 10,000 fans.

Note: These are the similar steps I followed to raise the facebook followers of my fitness blog’s facebook page. Typically the page has more than 100K fans and yes it continous to develop organically.

Step 1: Firstly – you need to have a Facebook business page

It sounds silly for your experienced but also for beginners to social media this might be a new challenge: Your own Facebook page differs from an enterprise page.

If you wish to have friends on Facebook to share your holiday photos then you need to produce a personal page though if you want fans and followers on your website or business then you need to produce a Facebook business page.

So, the first task is to ensure that you produce a Facebook business page along with the second step is to keep your page is properly optimized.

Step 2: Optimize your Facebook business page

When we speak about Facebook business page optimization we mean deciding on a friendly page title (username), writing an appealing description (within the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) not to mention posting interesting content – this is the most crucial optimization tip coming from all.

The quality of the content posted on your Facebook business page will also determine it’s failure or success.

Having an optimized Facebook page makes it easier to get new fans or more likes from ads even as might find below.

Step 3: Reap the benefits of your personal Facebook account

I mentioned in step 1 above you need to have a very business page instead of an individual page, nevertheless, you still need provide an active personal facebook account.

Here is why:

After you post an update on your business page, one of the ways to raise exposure and likes, is to share that post on your personal page too.

People you have as friends on your personal page may ‘like’ and ‘interact’ with all the post shared from a business page as well as increase the engagement factor of the posts.

As an effect, facebook shows you to more fans (organically).

So, one of the ways to raise the amount of folks that view you and go past the 4% individuals group of fans is to share and promote the post on your personal page.

It is obvious how the greater the number of friends the greater could be the visibility of the post.

Also, ensure that you invite your existing friends (and new ones) to like your Facebook business page. Make it happen every time you gain a new ‘friend’.

Step 4: Add some Facebook Like box on your website

This is again social media 101 nevertheless, you must have the Facebook like box on your website for several reasons:

#1 – It’s a means to associate your web site with all the Facebook business page. In other words it is a strategy to ‘tell’ search engines this will be your official Facebook business page.

#2 – When you are getting plenty of fans, this can be something you needs to be proud off the other to demonstrate on your users (as explained above therefore popularity, trust and social proof).

#3 – It’s the best way to improve your group of fans organically. Readers can follow your web site by clicking such button while not having to check out Facebook.

Hint: For max results, placed the LIKE box above fold (for the sidebar).

Hint 2: You may also popup so on box to new users (for example, after they spend 60 seconds on the page, after they scroll right down to the lower or after they make an effort to leave your page – even if this works well when it comes to getting new likes, you need to be careful not to make it too distracting on your users.)

Step 5: Follow these tips to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to your personal Facebook page and placed so on box inside a prominent position on the website.

The next natural step is to start sharing happy to maintain your fans happy as well as perhaps have the ability to convert them from fans > web site visitors > customers.

Some simple rules to follow that will increase the user engagement together with your facebook business page:

#1 – Share relevant content: Share content your fans count on seeing in your page. For instance, if the website is about Social networking, share content associated with social media instead of about sports or some different you could like. In case your users desire to read sports news, they know where to find them.

#2 – Don’t forget that they can follow your small business page to have updates relating to your website (and niche) instead of relating to your social gatherings: In order to get social, then make use of personal Facebook page, your small business page is about your web site.

#3 – Generally thumb, I prefer my company page to share content from my niche only, basically need to share a thing that is not associated with my niche, I prefer my own page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) on your Facebook page will drive your fans away. When you have an advancement to share or something that could benefit your fans, you can do this but don’t add too much.

Try to write interesting, shareable content that’s associated with your niche, of course this won’t come completely from your web site. Have a balance between promotional and content your followers might choose to read.

Step 6: Share intriguing and excellent content (not simply links)

I made some tests about the impact of descriptions when you are conducting a Facebook update and located out that Facebook posts with ‘lists’ read more likes than posts with just links. I want to offer you an illustration to understand what What i’m saying is.

When you wish to share a blog post from a website on Facebook, you try to Facebook status updates and type in the webpage URL. It looks something similar to this:

You can share this text without adding any additional information. In case your title and images are good, you’ll get numerous likes based on the time you make the post, number of fans etc.

If one another hand, you enrich your posting by having more info and also an inventory, then other pursuits being equal, you happen to be very likely to gain in likes and shares.

For me as a result sense because those that view a title and image inside their timeline may well not ‘Like It’ mainly because it provides no value for them (don’t forget how the average user is offered a huge selection of postings inside their timeline when they login to Facebook).

On another hand once you allow them to have valuable, excellent as well as simple you just read information (like a list), they’re going to click on the LIKE button given that they read something useful while not having to leave their timeline.

Note: This is a known proven fact that folks have a propensity of LIKING a blog post without reading it so allow them to have good reasons to achieve this; your web site visits may well not increase however the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you are taking a look at one of the most popular Facebook pages, you will recognize that they generally tend to share images, videos, infographics, charts etc, and their usual text only postings.

This sort of content gets more likes and shares and for that reason the page gets more fans and followers.

In legally to have by Buzzsumo, they identified how the most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to follow your page. Several tricks to consider:

Quality updates – This is the best incentive you are able to lengthy users. Before posting anything on your page, you should make sure that it provides value on your audience. When you do this consistently, you existing followers will share it using their friends as well as get more users.

Run a tournament – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the content is to Much like the page first. There are many tools to do that but consider that when you don’t have a very known brand this many ‘t be so successful.

Content upgrades – In case you have your blog, you should use ask users to love your page to get an new version of the post. This involves extra tools but it is something worth checking out.

Step 9: You have to advertise your own content and page

When you develop your small business page don’t expect it will magically get a large number of fans. In addition to the tips outlined above, you also have in promoting your small business page in places aside from Facebook.

A few tricks to consider that assisted my case:

Promote in other social media networks – In case you have accounts to social media channels e.g. Google+, Pinterest etc. you are able to periodically ask your followers to become listed on you on Facebook too. Be polite and explain to them the rewards from doing so.

Promote in Twitter – Besides posting relating to your Facebook page on other social media networks, you are able to benefit from twitter’s interactive features.

When you recruit a new twitter follower, send them a personal (personalized) message and ask these to follow you on facebook (your business and personal pages).

This method even though it ‘s time consuming, (Used to it manually instead of using any tools) it can produce excellent results.

Promote in your newsletter – In case you have a newsletter or if you engage with your readers via email, ensure that you ask them to follow your Facebook page.

Do not simply write the FB URL using your signature but Question them politely to love your small business page.

Step 10: Facebook ads is often a must

I have saved one of many easiest and many good ways to improve your Facebook fans for last, since it is the only person that it’s not free.

Facebook offers a self-service ad platform which can be used with the idea to improve your group of fans (advertise your page), boost your posts, get more leads, increase conversions or perform number of other actions (as shown within the image above).

The procedure is fairly simple and straightforward. Basically you select a page you have, select your goal (advertise your page), select your audience (determined by country, age, other demographics and interests) then set your day-to-day budget and duration.

The cost per campaign is dependent upon numerous factors. The best way to assess if Facebook ads is a good strategy to improve your group of fans, is to operate a pilot campaign for two days.

Spend $10-$20 dollars every day and run the campaigns for the fixed duration (a minimum of every week). At the end, you are able to evaluate if the price per like is something you happen to be ready to spend on.

I had accomplishment with Facebook ads for both my websites and then for client websites and i also run campaigns each month (for several days) to enhance my facebook likes.

It needs to be noted by using Facebook ads you don’t buy likes but views. Many individuals believe that everything you spend on is Facebook likes in fact you make payment for Facebook to demonstrate your ad to more Facebook users.

If what you are advertising is interesting, then the best way to will hit so on button so spend some time and look at the message you wish to display in your ad and also the image to work with.

Conclusion

Having a large number of Facebook fans on your business pages is very important for credibility and social promotion purposes.

If this wasn’t important in the ultimate place, then nobody would care along with the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once you are doing the necessary optimizations on your business page (steps 1 and a pair of above), then this fastest way to get more followers is by using Facebook ads. Along with some A/B testing you can find to 10,000 fans without any more than $1,000 (spread into a duration of months).

Once you are doing everything properly and so long as you have a great services or products, you are able to improve your fans to 100,000+ like Used to with all the Facebook Page of my fitness blog.