The 10 steps below demonstrate having a real example the way to get a lot more than 10,000 fans in your Facebook business page.

Facebook is the king of internet sites with over 1.79 billion active users each month (Updated December 2016). It’s used by a lot more than 60% of Web users Worldwide in fact it is an incredible tool for promoting products or services, finding customers or gaining more loyal readers (followers).

To use this for business purposes, you must have lots of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is essential.

What is the importance of having many Facebook fans in your business page?

It indicates popularity – It’s obvious how the quantity of fans reveals how popular a web site is. A facebook business page with 100,000 followers is more popular than a page with 1,000 fans this also creates a quantity of other benefits (described below).

It indicates trust – If you can’t view the relationship between Facebook fans and business trust, are thinking about how the US State Department spent $630,000 to raise their Facebook Fans from 100,000 to 2 million throughout the years 2011-2012 (See related post from marketingland).

Why did edge in the game? Because in today’s World a prosperous business, blog or website needs to have lots of Facebook fans. Five-years ago this would not make a difference in the Modern day, social proof is essential.

More fans, more visits – The harder fans you’ve, the harder is the number of people that can view your posts inside their timeline and perchance see your website.

While this is, it must be noted that doesn’t all your fans will see your site content.

As already explained in the previous post, How to raise your Facebook Page Organic Reach, just a small portion of one’s followers (only Four percent) will see your status updates.

This number can vary, but what is essential to understand now, is actually you’ve 10,000 fans and you post a new update, it’ll be seen organically by way of a max of 300-400 people.

It’s beneficial to SEO as well – Although officially Google does not admit that social websites is a ranking factor, numerous studies show popular websites on Facebook may perform better in search, today so popular websites (variables being equal).

How to travel from 0 to 10,000 Facebook fans

Now you are convinced that developing a lots of Facebook fans is essential for the website and business, let’s see step-by-step the way to range from 0 to 10,000 fans.

Note: These are the very same steps I followed to raise the facebook followers of my fitness blog’s facebook page. Typically the page has a lot more than 100K fans also it continous growing organically.

Step 1: Firstly – you must have a Facebook business page

It sounds silly for that experienced but also for beginners to social websites this can be something new: An individual Facebook page is different from an enterprise page.

If you need to have friends on Facebook to share your holiday photos then you need to create a personal page though if you wish to have fans and followers for the website or business then you need to create a Facebook business page.

So, the first step is to just be sure you build a Facebook business page and also the second step is to be sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean choosing a friendly page title (username), writing a catchy description (from the short description field), providing accurate information for long description, company overview, mission (see screenshot below) not to mention posting interesting content – this can be the most important optimization tip of most.

The excellence of the content posted in your Facebook business page may also determine it’s failure or success.

Having an optimized Facebook page makes it much easier to get new fans or maybe more likes from ads as we will see below.

Step 3: Benefit from your individual Facebook account

I mentioned in 1 above you’ll want to use a business page and not your own page, but you still need offer an active personal facebook account.

Here means that:

After you post an update in your business page, a great way to raise exposure and likes, is to share that post in your personal page also.

People you’ve as friends in your personal page may ‘like’ and ‘interact’ together with the post shared out of your business page and will also boost the engagement factor of one’s posts.

As a result, facebook can have your site content to more fans (organically).

So, a great way to raise the volume of folks that view your site content and go past the 4% individuals group of fans is to share and promote the post in your personal page.

It is obvious how the greater the quantity of friends greater could be the visibility in the post.

Also, make sure that you invite all your existing friends (and new ones) to enjoy your Facebook business page. Do this when you gain a new ‘friend’.

Step 4: Add the Facebook Like box in your website

This is again social internet marketing 101 but you have to have the Facebook like box in your website for 3 reasons:

#1 – It’s ways to associate your internet site together with the Facebook business page. To put it differently it is just a method to ‘tell’ engines like google that will be your official Facebook business page.

#2 – When you invest in lots of fans, this can be something must be proud off the other to demonstrate in your users (as explained above therefore popularity, trust and social proof).

#3 – It’s a good way to increase your group of fans organically. Your readers can follow your internet site by clicking the LIKE button without having to visit Facebook.

Hint: For max results, set the LIKE box above fold (on the sidebar).

Hint 2: You can even popup etc box to new users (for instance, after they spend 60 seconds over a page, after they scroll into the bottom or after they make an effort to leave your page – even if this is effective regarding getting new likes, you should be careful to never ensure it is too distracting for the users.)

Step 5: Follow these tips to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to our personal Facebook page and placed etc box in the prominent position on our website.

The next natural step is to start sharing prepared to maintain fans happy and possibly find a way to convert them from fans > web site visitors > customers.

Some simple rules to adhere to that can boost the user engagement together with your facebook business page:

#1 – Share relevant content: Share content that your particular fans anticipate seeing in your page. For instance, if your website is about Social websites, share content linked to social websites and not about sports or something different you could possibly like. In case your users need to read sports news, they do know where to find them.

#2 – Don’t forget that they can follow your organization page to have updates concerning your website (and niche) and not concerning your social gatherings: If you want to get social, then takes place personal Facebook page, your organization page is around your internet site.

#3 – Generally thumb, I take advantage of my business page to share content from my niche only, basically need to share a thing that is just not linked to my niche, I take advantage of my own page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) in your Facebook page will drive your fans away. When you have a promotion to share something like that which may benefit your fans, you can do this but don’t add too much.

Try to create interesting, shareable content that is linked to your niche, it sometimes does not come directly from your internet site. Maintain a balance between promotional and content that your particular followers should read.

Step 6: Share intriquing, notable and excellent content (not simply links)

I made some tests concerning the impact of descriptions when doing a Facebook update determined out that Facebook posts with ‘lists’ get more likes than posts with simply links. Permit me to present you with one example to understand I mean.

When you need to share a blog post out of your website on Facebook, you go to Facebook status updates and enter the webpage URL. It looks similar to this:

You can share this text without adding the other information. In case your title and images are fantastic, you’ll get a number of likes depending on the time you are making the post, quantity of fans etc.

If one the other hand, you enrich your posting by adding more info specifically a list, then other pursuits being equal, you’re prone to get more likes and shares.

For me this will make sense because those that go to a title and image inside their timeline might not ‘Like It’ since it provides no value to them (don’t forget how the average user is given hundreds of postings inside their timeline when they login to Facebook).

On the other hand if you give them valuable, excellent and straightforward you just read information (being a list), they are going to click the LIKE button given that they read something useful without having to leave their timeline.

Note: It is a known fact that individuals have a bent of LIKING a blog post without reading it so give them top reasons to do this; your internet site visits might not increase though the engagement factor of one’s posts will rise.

Step 7: Share images, videos and emotions

If you adopt a peek at one of the most popular Facebook pages, you will notice that they tend to share images, videos, infographics, charts etc, and their usual text only postings.

This sort of content gets more likes and shares and as a result the page gets more fans and followers.

In majority of folks by Buzzsumo, they identified how the most shared and liked content on Facebook, contains the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to adhere to your page. Several ideas to consider:

Quality updates – Here is the best incentive you’ll be able to give your users. Before posting anything in your page, you need to be sure that it gives you value in your audience. If you do this consistently, you existing followers will share it using their friends and will also get more users.

Run a competition – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is to Much like the page first. There are various tools to accomplish this but are thinking about that if you don’t use a known brand this many ‘t be so successful.

Content upgrades – In case you have your site, you can use ask users to LIKE your page to have new version of one’s post. This requires extra tools but it’s something worth testing out.

Step 9: You should market own content and page

When you develop your organization page don’t expect that it will magically get a huge number of fans. Besides the tips outlined above, you need to in promoting your organization page in places apart from Facebook.

A few ideas to consider that worked for my case:

Promote in other social websites networks – In case you have accounts with other social websites channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to participate you on Facebook also. Be polite and explain to them the advantages from doing so.

Promote in Twitter – Besides posting concerning your Facebook page on other social websites networks, you’ll be able to take advantage of twitter’s interactive features.

When you have a new twitter follower, send them an exclusive (personalized) message and ask these phones follow you on facebook (both your business and personal pages).

This method although it ‘s time consuming, (Used to it manually and not using any tools) it may produce really good results.

Promote in your newsletter – In case you have a newsletter or you talk with your readers via email, make sure that you ask them to follow your Facebook page.

Do not simply write the FB URL within your signature but Inquire further politely to LIKE your organization page.

Step 10: Facebook ads is a must

I have saved one of the easiest and a lot great ways to enhance your Facebook fans for last, because it is the only person that it’s not free.

Facebook supplies a self-service ad platform which you can use either to enhance your group of fans (market page), improve your posts, get more leads, increase conversions or perform a quantity of other actions (as shown from the image above).

The procedure is fairly basic and straightforward. Basically you choose a site you possess, select your ultimate goal (market page), select your audience (based on country, age, other demographics and interests) then set your day-to-day budget and duration.

The cost per campaign is determined by a number of factors. The ultimate way to assess if Facebook ads is a great solution to enhance your group of fans, is to chance a pilot campaign for a couple of days.

Spend $10-$20 dollars per day and run the campaigns for any fixed duration (at the very least weekly). By the end, you’ll be able to assess if the cost per like is one area you’re happy to buy.

I had great results with Facebook ads for both my websites and then for client websites and I run campaigns every month (for a few days) to boost my facebook likes.

It must be noted by purchasing Facebook ads you don’t buy likes but views. Many individuals believe that which you buy is Facebook likes but actually you spend Facebook to demonstrate your ad to more Facebook users.

If what you’re advertising is interesting, then lots more people will hit etc button so spend time and take into account the message you need to display in your ad as well as the image to work with.

Conclusion

Having a large quantity of Facebook fans in your business pages is very important for credibility and social promotion purposes.

If this wasn’t essential in the ultimate place, then nobody would care and also the US State Department wouldn’t must spend $630 thousands for Facebook campaigns.

Once you need to do the necessary optimizations in your business page (steps 1 and 2 above), then the fastest way to obtain additional followers is to use Facebook ads. With a bit of A/B testing you can find to 10,000 fans without having a lot more than $1,000 (spread right into a amount of months).

Once you need to do everything properly and given that there is a great service or product, you’ll be able to increase your fans to 100,000+ like Used to together with the Facebook Page of my fitness blog.