The 10 steps below demonstrate which has a real example how to get over 10,000 fans on the Facebook business page.

Facebook may be the king of social networks with more than 1.79 billion active users each month (Updated December 2016). It is utilised by over 60% of Internet users Worldwide and it is an incredible tool for promoting a product or service, finding clients or gaining more loyal readers (followers).

To employ this for business purposes, you’ll want a great deal of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is very important.

What may be the need for having many Facebook fans on the business page?

It indicates popularity – It’s a given that this amount of fans reveals how popular a website is. A likes business page with 100,000 followers is a lot more popular than a page with 1,000 fans which leads to a amount of other benefits (described below).

It indicates trust – In the event you can’t understand the relationship between Facebook fans and business trust, are considering that this US State Department spent $630,000 to boost their Facebook Fans from 100,000 to 2 million in the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World a successful business, blog or website will need to have a great deal of Facebook fans. 5yrs ago this failed to subject but also in the Twenty-first century, social proof is very important.

More fans, more visits – Greater fans you have, the harder may be the amount of people that will see your posts within their timeline and perhaps go to your website.

While this is correct, it should be noted that does not all your fans will dsicover your content.

As already explained in a previous post, How to boost your Facebook Page Organic Reach, only a tiny proportion of the followers (at most 4 percent) will dsicover your status updates.

This number can differ, what is very important to understand now, happens when you have 10,000 fans and you post a whole new update, it will be seen organically by a max of 300-400 people.

It’s good for SEO as well – Although officially The search engines do not admit that social networking is often a ranking factor, many studies show popular websites on Facebook are more likely to perform better in search, than not quite popular websites (other factors being equal).

How to go from 0 to 10,000 Facebook fans

Now you are convinced that developing a large amount of Facebook fans is very important for the website and business, let’s see step-by-step how to move from 0 to 10,000 fans.

Note: These are the basic identical steps I followed to boost the facebook followers of my fitness blog’s facebook page. The page has over 100K fans plus it continous to grow organically.

Step 1: Firstly – you’ll want a Facebook business page

It may sound silly to the experienced nevertheless for beginners to social networking this may be a new challenge: A personal Facebook page differs from a company page.

If you wish to have friends on Facebook to share your holiday photos then you need to generate a personal page though if you want to have fans and followers for the website or business then you need to generate a Facebook business page.

So, the initial step would be to just be sure you build a Facebook business page and also the next step would be to make sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we speak about Facebook business page optimization we mean picking a friendly page title (username), writing an appealing description (from the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) as well as posting interesting content – this is actually the most crucial optimization tip coming from all.

The quality of the content posted on the Facebook business page will likely determine it’s success or failure.

Having an optimized Facebook page makes it much simpler to draw new fans or even more likes from ads even as we will dsicover below.

Step 3: Take advantage of your personal Facebook account

I mentioned in the first step above you need to possess a business page instead of a personal page, however, you still need provide an active personal facebook account.

Here is the reason why:

After you post an update on the business page, a good way to boost exposure and likes, would be to share that post on the personal page as well.

People you have as friends on the personal page are more likely to ‘like’ and ‘interact’ with the post shared from your business page and will also raise the engagement factor of the posts.

As an end result, facebook can have your content to more fans (organically).

So, a good way to boost the number of folks that view your content and go past the 4% individuals following would be to share and promote the post on the personal page.

It is obvious that this more amount of friends the larger will be the visibility from the post.

Also, make certain you invite all your existing friends (and brand new ones) to enjoy your Facebook business page. Make it happen any time you acquire a new ‘friend’.

Step 4: Add the Facebook Like box on the website

This is again facebook marketing 101 however, you need to have the Facebook like box on the website for several reasons:

#1 – It’s ways to associate your website with the Facebook business page. Put simply it is a method to ‘tell’ search engines that this is the official Facebook business page.

#2 – When you invest in a great deal of fans, this can be something needs to be proud off the other to exhibit for your users (as explained above what this means is popularity, trust and social proof).

#3 – It’s the best way to expand your following organically. Readers can follow your website by clicking etc button while not having to visit Facebook.

Hint: For maximum results, set the LIKE box above fold (for the sidebar).

Hint 2: It’s also possible to popup the like box to new users (as an example, as soon as they spend One minute over a page, as soon as they scroll into the underside or as soon as they attempt to leave your page – although this is effective with regards to getting new likes, you need to be careful to never make it too distracting for the users.)

Step 5: Remember these instructions to increase post engagement

So far, we have created an optimized Facebook business page, added friends to our personal Facebook page and placed the like box in a prominent position on the website.

The next natural step would be to start sharing content to maintain your fans happy and maybe manage to convert them from fans > site visitors > customers.

Some simple rules to adhere to that will raise the user engagement together with your facebook business page:

#1 – Share relevant content: Share content that your particular fans anticipate seeing in your page. For instance, if your website is about Social media marketing, share content related to social networking instead of about sports or another type you might like. In case your users desire to read sports news, they do know where to find them.

#2 – Don’t forget that they follow your company page to get updates about your website (and niche) instead of about your social gatherings: If you want to get social, then takes place personal Facebook page, your company page is about your website.

#3 – As a rule thumb, I take advantage of my business page to share content from my niche only, only have to share an issue that is just not related to my niche, I take advantage of my own page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) on the Facebook page will drive your fans away. When you have a campaign to share or something like that which may benefit your fans, this can be done but don’t go crazy.

Try to post interesting, shareable content that is related to your niche, even if this won’t come completely from your website. Maintain a balance between promotional and content that your particular followers may want to read.

Step 6: Share interesting and top quality content (not only links)

I made some tests regarding the impact of descriptions when you are performing a Facebook update and found out that Facebook posts with ‘lists’ get more likes than posts with links. Permit me to provide you with an illustration to understand what After all.

When you wish to share content from your website on Facebook, you go to Facebook status updates and go into the webpage URL. It looks similar to this:

You can share this article without adding any other information. In case your title and pictures are fantastic, you will definately get a number of likes depending on the time you are making the post, amount of fans etc.

If one another hand, you enrich this post by adding additional information and particularly a list, then other pursuits being equal, you might be very likely to grow in likes and shares.

For me this may cause sense because individuals that see a title and image within their timeline might not ‘Like It’ as it provides no value to them (don’t forget that this average user is assigned countless postings within their timeline every time they login to Facebook).

On another hand once you provide them with valuable, top quality and easy you just read information (as being a list), they will go through the LIKE button because they read something useful while not having to leave their timeline.

Note: It is a known undeniable fact that folks have an inclination of LIKING content without reading it so provide them with reasons to achieve this; your website visits might not increase though the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you adopt a glance at some of the most popular Facebook pages, so as to they have an inclination to share images, videos, infographics, charts etc, along with their usual text only postings.

This sort of content gets more likes and shares and for that reason the page gets more fans and followers.

In legally to have by Buzzsumo, they identified that this most shared and liked content on Facebook, has the following characteristics:

Step 8: Provide incentives to get more fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to adhere to your page. A few tricks to consider:

Quality updates – This is the best incentive you can offer users. Before posting anything on the page, you’ll want to ensure that it offers a superior value for your audience. Choosing this consistently, you existing followers will share it using friends and will also get more users.

Run a competitive sport – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information would be to LIKE the page first. There are several tools to accomplish this but are considering that if you don’t possess a known brand this many not be so successful.

Content upgrades – For those who have your site, you can use ask users to love your page to have updated version of the post. This requires extra tools yet it’s something worth testing.

Step 9: You’ll want to market own content and page

When you create your company page don’t expect that it will magically get 1000s of fans. Besides the tips outlined above, there is also to promote your company page in places apart from Facebook.

A few tricks to consider that assisted my case:

Promote in other social networking networks – For those who have accounts with social networking channels e.g. Google+, Pinterest etc. you can periodically ask your followers to sign up yourself on Facebook as well. Be polite and reveal to them the rewards from this.

Promote in Twitter – Besides posting about your Facebook page on other social networking networks, you can benefit from twitter’s interactive features.

When you recruit a new twitter follower, send them an exclusive (personalized) message and get these to follow yourself on facebook (both your personal and business pages).

This method though it ‘s time consuming, (Used to do it manually instead of using any tools) it can produce excellent results.

Promote in your newsletter – For those who have a newsletter or you engage with your readers via email, make certain you make them follow your Facebook page.

Do not only write the FB URL below your signature but Inquire further politely to love your company page.

Step 10: Facebook ads is often a must

I have saved one of several easiest and a lot good ways to increase your Facebook fans for last, since it is the only one that it’s not free.

Facebook supplies a self-service ad platform which you can use either to increase your following (market page), improve your posts, get more leads, increase conversions or perform a amount of other actions (as shown from the image above).

The procedure is fairly basic and straightforward. Basically you decide on a webpage you have, select your goals (market page), select your audience (depending on country, age, other demographics and interests) and then set your daily budget and duration.

The cost per campaign depends upon a number of factors. The simplest way to assess if Facebook ads is an excellent strategy to increase your following, would be to operate a pilot campaign for 2 days.

Spend $10-$20 dollars daily and run the campaigns for any fixed duration (no less than every week). At the conclusion, you can decide if the fee per like is something you might be prepared to spend on.

I had great results with Facebook ads both for my websites as well as for client websites i run campaigns monthly (for several days) to further improve my facebook likes.

It needs to be noted by purchasing Facebook ads you don’t buy likes but views. Many people think that what you spend on is Facebook likes but in reality you spend Facebook to exhibit your ad to more Facebook users.

If what you are advertising is interesting, then lots more people will hit the like button so spend an afternoon and look at the message you wish to display in your ad and also the image to make use of.

Conclusion

Having a big amount of Facebook fans on the business pages is very important for credibility and social promotion purposes.

If this wasn’t critical in consumers, then nobody would care and also the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once you are doing the required optimizations for your business page (steps 1 and a pair of above), then a fastest way to get more followers is with Facebook ads. Along with some A/B testing you will get to 10,000 fans with no over $1,000 (spread right into a duration of months).

Once you are doing everything properly and so long as you’ve got a great service or product, you can expand your fans to 100,000+ like Used to do with the Facebook Page of my fitness blog.