Globally, using cellphones, smartphones, iPads and tablets for surfing the world wide web is growing with an alarming rate because of its convenience, cost-efficiency, comfort and ease. The usage of mobile devices is closing digital divide involving the rich and poor; and also the urban and rural dwellers. All companies are duty-bound to produce websites which might be mobile-friendly so that you can reach these mobile users. One way of the process would be to create designs that are attentive to different devices and screen sizes.
What then is responsive web design?
Responsive web design (RWD) is often a technique used in web design allowing webpages reply to the screen size, orientation and platform from the device an individual is viewing with.
Responsive design will be the simple the very first thing which includes changed the browsing behavior of browsers in recent times. Such websites are equipped for changing from device to device. For example, if a user switches from a cellular phone to some tablet device, the website automatically adapts and dynamically fits the size of the screen.
Without delving much in the technicalities associated with designing such websites, listed below are the organization features of responsive design.
User-friendly: Responsive websites are highly liquid and fluid which make contents change across all screen resolutions and devices. They have foreground images that scale together with the layout to show and conceal parts of images online. This fluidity causes it to be user-friendly, accessible and exquisite when compared with conventional websites. Users are able to surf your web site regardless of environment they end up, hence helping the reach of your respective business website.
Consolidate business marketing efforts: Google has recommended responsive design as well as practice so companies that don’t have options really missing out. To be the most popular global google search, Google explained that responsive websites are simple to crawl and perform favourably in search results.
According to Moz, a well-respected search company within their 2015 Search Engine Ranking Factors, 150 marketing professionals specializing in SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
With all this knowledge, we could safely say definitely that developing a responsive website will help augment marketing efforts of organizations to accomplish their business objectives.
Cost-effective: Using desktop or laptops is generally more costly and/or inconvenient than using mobile phones. Cellular phones offer simple and fast usage of information about the move. Responsive websites are thus cost effective for users who spend little to no in time an office space.
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