The story about why Kentucky Fried Chicken, founded by Harland Sanders, changes it name to KFC would be to remove the word “fried” in it’s name. The term “fried” has negative connatations like being unhealthy, having high cholesterol, causing obesity and others. Therefore, being an effort to rebrand themselves as being a healthier family restaurant that attracts people of all ages, including health conscious people, Kentucky Fried Chicken renamed itself as KFC.
Version Two: The US food and drug administration reviewed the operations of Kentucky Fried Chicken and located out the they are rearing genetically modified chickens, with extra huge breasts and further legs to harvest the meat from(the amount is different from Four to six). America fda standards declares these creatures can not be marketed as “chickens” and Kentucky Fried Chicken, hesitant to lose such a lucrative operation to adhere to the guidelines, thought we would change its name to KFC instead to get rid of the saying “chicken”.
The reality is that Kentucky Fried Chicken decides to improve its name is to not pay license fees for the state of Kentucky. In 1990, the state of Kentucky decides to trademark their name, so that you can reduce their accumulating debts. As a result, Kentucky Fried Chicken need to pay an amount of cash towards the state for implementing “Kentucky”.
Obviously, they are often unwilling to because they have been utilizing it for pretty much 4 decades(they started in the 1950s) and refused to cover such royalties ought to be principle. After much negotiations, these were unable to budge government entities stance and thus decided to change their name rather than pay. This coincides with all the rebranding campaign as mentioned earlier and everything turned out well.
The data that implies this version is true is the fact that many events and businesses had also changed their name to eliminate the word “Kentucky”. The examples are the most famous horse race in United states, formerly referred to as the “Kentucky Derby” changes to “The run for the roses”, the company of seeds and nursery outfits “Kentucky Bluegrass” changes to “Shenandoah Bluegrass” and the song “Kentucky Woman” by Neil Diamond was dropped from radio stations at their own request because he would lose more fat money for making payment on the condition of Kentucky royally than he receive in the station.
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