A frequent mode of advertising tool, SMS marketing enables easy communication with all the consumers. Having a single message being used to reach out to the whole subscriber base, it is affordable and in addition saves time.

A rapidly growing sector, SMS marketing has become an advertising tool with huge potential. Short messages of 140-160 characters in total, SMS enables messages to become sent to numerous receivers within a few moments. It’s this extent and simplicity of reach in the application which makes it a robust tool for promotion and marketing of products.

Increasingly being adopted by increasingly more business houses as a preferred mode of advertising tool, SMS marketing has lots of advantages in addition to disadvantages.
Advantages

Simplicity of Reach: Often known as mobile marketing, through this application, marketers can implement just one message to talk with their entire customer base. As opposed to contacting each client personally similar to telemarketing, in mobile marketing through bulk messaging, a marketing message can be provided to several consumers all at one time.

Personal Communication: SMS is among the most most favored mode of communication today with most of us making use of it to talk with our friends, family and acquaintances. Unlike an e-mail or even a newsletter, just about any message that is certainly sent with a cellular phone is mostly read with the user. Being an extremely personal mode of communication, you’ll be able to generate a direct experience of your customer, building for the relationship.

Economical Nature: Instead of spending millions on multiple promotional initiatives, an individual message enable you to find all consumers, thereby drastically reducing marketing costs. With SMS prices dropping, through bulk messaging 1000s of texts may be sent from suppliers.

Time Saving: An instant mode of communication, marketers can reach out to their customers if he or she want. Since several mobile phone users maintain their phones with them always, through quick messaging time sensitive messages can be sent and responses can be tracked.
Disadvantages

Spam messages: Bombarding cell phone users with repeated advertising messages does more harm than good. These frequent spam messages annoy, irritate and frustrate users who create a negative attitude towards firms that are sending the messages which affects their manufacturer adversely.

Cost to recipient: Less than your usual type of messaging, for SMS marketing cell phone networks charge the sender along with the receiver in the messages. These extra charges often irritate the receivers and make a negative image of the business house sending the messages.

Limitations of Messages: With messages being limited to 140-160 characters, it becomes difficult to create a powerful message within such short word limit. Moreover, more information by means of hyperlinks may well not often be received properly by the user’s phone.

While there are several disadvantages, yet its extent of reach and price effectiveness, make SMS Marketing a lucrative option as a marketing strategy.

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