What business should a mega-brand like McDonald’s go into next?
Launch McDonalds Cafes!
This brand extension will explore and exhaust a fresh potential market where McDonalds’ brand salience and leverage can be fully exploited. McDonalds will be the leader in satisfying customer’s needs
by having a rigorous system of Quality, Service, Cleanliness and Value through holding a unique position that attracts adults and kids alike.
The McD’ Coffee houses can be ideal in utilizing the coffee cultures that are growing rapidly through the entire globe. These coffee cultures dominated by Starbucks and also cafes attract people that pay excessive prices for coffee to gain access to the coffee experience. This experience has great commercial opportunities because these consumers convey more in-store time to be exposed to (McDonalds) communications and promotions.
Significantly, nowadays people look to coffee shops as time-killers en route to the cinema, take-away, or going back to work. They may be hunting for a short-term experience that’s fast with excellent service in a fair price.
McD Fast food restaurants can be separate entities from your fast-food restaurants but placed near them plus directly near Starbucks locations. Semiotics and the technique infamous ‘M’ logo enables for immediate recognition, credibility and belief within the startup company. But also for further differentiation from your fast-food image, the famous ‘red’ theme can be substituted with the ‘grey/black’ colours that are sometimes used in certain countries. Also introducing convenient seating with kid’s areas taps in to the parents-accompanying-kids market that rarely experience coffee houses; so youngsters are not entirely excluded using this adult experience.
McDonalds is known for being open until late along with their Coffee Shops would thus fulfill the huge consumer demand from club/bar goers and tourists that could subscribe to a product that permits these phones enjoy their coffee experience if he or she desire.
McDonalds’ vast global reach and prime locations enable instant worldwide saturation, and their more affordable prices in comparison with Starbucks etc would permeate countries where fast food restaurants are thought a premium/luxury. Starbucks offer expertise and better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds cafes as they are able get the same knowledge about less expensive costs, better and faster service.
This venture include a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the concept and loyalty towards the brand.
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