Video engagement on web and mobile devices has not been higher. Social networking platforms like Facebook, Instagram, and Twitter are full of videos; Facebook even comes with a entire tab focused on videos. Now non-social media apps are checking out video at the same time. Most companies including Airbnb, Sonos, Gatorade, and Kayla Itsines have experienced tremendous success using video advertisements on Instagram while companies like Saks show in-app product videos for his or her best-selling items.

If you’ve downloaded Spotify, Tumblr, or Lyft, you’ve probably seen the playback quality playing in the shadows of the login screens. These fun, engaging videos give the user a great sense of the app and the brand before entering the feeling.

Media compression
Compression is an important although controversial topic in app development especially when looking at hardcoded image and video content. Are designers or developers responsible for compression? How compressed should images and videos be? Should design files retain the source files or perhaps the compressed files?

While image compression is fairly easy and accessible, video compression techniques vary determined by target oral appliance use and can get confusing quickly. Wanting in the possible compression settings for videos can be intimidating, particularly if you don’t know what they mean.

Why compress files?

The average quality of an iOS app is 37.9MB, and you will find a few incentives for making use of compression processes to keep the sized your app down.
Large files make digital downloads and purchases inconvenient. Smaller file size equals faster download rate for your users.

There’s a 100MB limit for downloading and updating iOS apps via cellular data. Uncompressed videos may be easily 100MB themselves!
When running close to storage, it’s feasible for users to get in their settings and discover which apps are taking up the most space.

Beyond keeping media file sizes down for your app store, uncompressed images and videos make Flinto and Principle prototype files huge and hard for clients to download.

Background videos for mobile phone applications are neither interactive nor the main focus of the page, so it’s better to utilize a super small file with the right level of quality (preferably no bigger 5-10MB). It doesn’t need to be too long, especially if it possesses a seamless loop.

While GIFs and video files can be used for this purpose, videos are usually smaller in space than animated GIFs. Apple iOS devices can accept .m4v, .mp4, and .mov file formats.

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