What’s promising was that around 40% in the exhibitors stood a trade exhibition video running. It absolutely was inspiring that many exhibitors understood the potency of video to quickly convey how their items work. Made us feel warm and fuzzy inside.
The not so good news was that many with the videos were absolutely appalling.
Why so appalling you may well ask? Some were bad since they was clueless that in the strength of production values in giving the correct impression with their marketplace. Others didn’t have any strategy whatsoever.
You’ll need a trade exhibition video strategy
Most companies think that playing their marketing video at the trade exhibition is perhaps all there exists to it.
The primary function of a marketing and advertising video would be to sell services or products. It talks about your reason for differentiation, that your product works, the way may be used and yes it all comes together with believable testimonials. It tells your small business story in around 5-8 minutes.
This is perfectly ideal for showing your video in a peaceful and comfortable area – just like an office or boardroom. Where you can find usually comfy seats and even surround sound to the ultimate viewing experience.
In contrast, the trade event video carries a difficult life. There are just seconds to seize the attention of weary passers-by. It has to make itself heard against the din in the booming PA system. And contains to get interesting enough to carry people’s attention for more than a couple of seconds, to ensure that messages get understood.
You can not expect the traditional marketing video as a way to shine under these tough conditions.
So what can you are doing to generate your trade event video survive life from the tough streets in the trade event?
Voice it out with titles
Expos are noisy places. Usually do not expect that folks will be able to hear or concentrate on what your narrator has to say.
Switch the voiceover with clear titles that specify what is going on. Individuals will be being attentive at different times within the video, so ensure you have titles up all the time. Only communicate six clear messages or less.
Ensure it is upbeat
You simply have three seconds or less to grab attention. Use exciting visuals, upbeat music and appealing titles. Don’t have the same shot running for more than 5 seconds.
Choose music wisely. One video we got featured loud heavy metal music. Not only that sound truly awful, though the video content was mainly made up of happy snaps of staff near you their equipment. In the event that wasn’t bad enough, staff at the stand were too busy singing along to greet customers. The corporation might have done better by not showing their video.
Thats liable to bring me to my next point, blurry home cameras and shoddy still pictures cause you to be look cheap. Avoid so that it is yourself, if you can’t allow it to be appear to be you didn’t. Viewers is going to be left with an effect of the items kind of company you are and what you may anticipate when you are conducting business along with you by watching your video. A poor quality video will turn people away.
Keep it short
Choosing kidding yourself if you feel that a person will spend seven minutes watching your video – all while standing.
Maintain the video with a period of four minutes or less. Increase the risk for area surrounding your television screen inviting.
At Austech, a few exhibitors had arranged little alcoves to look at their video. Comfy chairs were set out, and also a table with mints.
Do what you might to provide attendees the ability to make your video. For example, hiding your television screen behind the office and continually browsing front from it reduces the ability of your video to draw passers-by.
Trade exhibition videos are specialised promotional tools that must be adapted for their unique environment.
This calls for re-editing your marketing video. And before you decide to cry, ‘that sounds expensive’. Keep in mind that every it calls for is often a re-cut of your footage. As being a trade show video is shorter as well as no voiceover, the price may be as low as 30-40% with the tariff of your original marketing presentation.
Trade event success is focused on getting noticed and letting people understand how you can solve their problem.
Be sure that your video builds brand recognition, communicates whatever you do, gives you credibility and gets people planning to talk to you. Otherwise, you’re just squandering your marketing dollars.
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