The great news was that around 40% in the exhibitors had a trade exhibition video running. It absolutely was inspiring that numerous exhibitors understood the power of video to quickly convey how their products work. Made us feel warm and fuzzy inside.
The not so good news was that a lot of in the videos were absolutely appalling.
Why so appalling i hear you ask? Some were bad given that they was clueless that in the energy production values in giving the right impression on their audience. Others didn’t have strategy whatsoever.
You want a display video strategy
Most companies believe playing their marketing video at the trade show ‘s all there exists with it.
The key function of an advertising video is to sell products or services. It references your reason for differentiation, the product works, how it works extremely well plus it all comes together with believable testimonials. It tells your organization story in around 5-8 minutes.
This really is perfectly suited to showing your video within a peaceful and comfortable area – just like an office or boardroom. Where you can find usually comfy seats and also surround sound for your ultimate viewing experience.
Electrical systems, the trade show video includes a difficult life. It only has seconds to seize a person’s eye of weary passers-by. It should make itself heard up against the din with the booming PA system. And contains being interesting enough to support people’s attention for more than a couple of seconds, in order that messages get understood.
You are unable to expect the standard marketing video as a way to shine under these tough conditions.
Exactly what can you are doing to produce your trade event video survive life inside the tough streets of the trade show?
Voice it out with titles
Expos are noisy places. Don’t expect that people should be able to hear or concentrate on what your narrator says.
Switch the voiceover with clear titles that designate the proceedings. Men and women will be jamming at different times inside video, so be sure you have titles up at all times. Only communicate six clear messages or fewer.
Allow it to be upbeat
You should only have three seconds or fewer to seize attention. Use exciting visuals, upbeat music and appealing titles. Not have the same shot running for longer than 5 seconds.
Choose music wisely. One video we had featured loud heavy metal and rock music. Not just achieved it sound truly awful, however the video content was mainly composed of happy snaps of staff waiting their equipment. In the event that wasn’t bad enough, staff at the stand were too busy singing along to greet customers. The corporation would have done better by not showing their video.
Which brings me to my next point, blurry home cameras and shoddy still pictures allow you to look cheap. Avoid rendering it yourself, if you can’t allow it to be appear to be you didn’t. Viewers will probably be using an effect of the the category of business you might be and just what you may anticipate when performing business along with you by watching your video. An unhealthy quality video will turn people away.
Ensure that it stays short
You would be kidding yourself if you feel that somebody will pay out seven minutes watching your video – all while upright.
Keep the video with a amount of four minutes or fewer. Make the space around your television screen inviting.
At Austech, a few exhibitors had arranged little alcoves to watch their video. Comfy chairs were put down, as well as a coffee table with mints.
Do what you could to give attendees the ability to be careful about your video. For instance, hiding your television screen behind your desk and continually browsing front than it cuts down on ability of one’s video to attract passers-by.
Trade exhibition videos are specialised promotional tools that needs to be adapted for their unique environment.
This involves re-editing your marketing video. And when you cry, ‘that sounds expensive’. Keep in mind that it involves can be a re-cut of one’s footage. As a trade exhibition video is shorter and requires no voiceover, the charge could be as low as 30-40% in the tariff of your original marketing presentation.
Trade event success is centered on getting noticed and letting people recognize how you’ll be able to solve their problem.
Be sure that your video builds brand recognition, communicates everything you do, offers you credibility and gets people wanting to speak with you. Otherwise, you’re just costing you marketing dollars.
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