If you are not used to marketing automation, you might want to think of how you and your team will want to adopt those automated processes in the correct way. Considering how a marketing automation market is growing to comprehend adoption rates, it’s important to ensure automation is performed efficiently.

Clearly, many industries are adopting marketing automation software and technology tools; they are few vital things that you have to bear in mind while making your choices:

1. Don’t automate bad processes and avoid outsourced lists

Map your marketing processes that drive traffic and leads thoroughly. Flow of leads from the funnel, including allocation and their sources are key. Hence, map those properties accurately. Be sure that the members of your team that run these processes are on-board with any changes that such automation will bring for their day-to-day work. Appointing a difference manager (champion) who’s an advertising and marketing process specialist will save you money and time. Identify and eliminate poor processes – fix the task simply uses automate it.

2. Watch out for outsourced lists and automate lead qualification to be compliant

Avoid buying subscriber list and sending them automated email promotions. These will fail and turn into harmful for resolve. Especially now, with GDPR, this could get the business right into a good deal of trouble. Automation tools can be a life-saver with their inbuilt measures to ensure some of your processes are compliant using the new laws. That said, the software program is definitely an only enabler so you should do the work to remain compliant. To further conserve the process, focus on creating exciting content that can motivate visitors to enroll in your posts offerings (say, eBooks and animated GIFs) and build + grow your own opt-in database that will deliver better lead conversion.

Email databases will expire as time roll by so it’s vital that you keep generating new leads at the higher rate compared to expiry rate; that is about 25% each year. To generate new leads, you need to consistently create better content, design interesting calls-to-actions &landing pages, write engaging blogs and optimise your web site for the search engines like google. Automation is wonderful for nurturing leads, however, you must generate those leads first for one more factor to happen.

3. Never allow fancy features fool you

When deploying a marketing automation to meet your needs, don’t allow fancy features fool you. Each software could have different learning curve, and maybe by using a software having an easier UI might increase processes. But, whether or not this doesn’t solve your marketing process related (specific) problems, that most likely are not the software program in your case.

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