A trademark is a word, name, symbol, design, or combination, employed in commerce to spot and distinguish these products of a single manufacturer or seller from those of another and also to indicate the foundation with the goods.

An original brand or logo can be used to differentiate your product/service as dissimilar to others in the industry. If you’re planning to begin a small business, it’s crucial that you protect your brand through trademark registration.


It is necessary for every company owner, before finding a trademark registration, to conduct pre-filing diligence. Therefore, one of the most crucial tasks to complete before finalizing your selection of a brand new trademark is to conduct a trademark search.

Steps to Conduct Trademark Search
The intention of the trademark search is to decide if another business is already while using trademark prior to deciding to submit the application and give the fees, it’s an additional possiblity to make changes towards the trademark if needed.

The Intellectual Property Office, can still approve your trademark registration, even though an identical mark already exists on their own registry, however, when this occurs, the examiner reviewing your trademark application will notify pet owners of any similar trademarks of your application.

These owners either can permit your registration to go forward by ignoring the notification, or they’re able to submit an opposition using the IPO. This could end up in a long and costly process, which may probably result in your registration being canceled. A great way to avoid this situation is to easily conduct a trademark search and choose an indication will not be opposed by other trademark owners.

Depending on the aim, there are a selection of ways to do a search. Searching by trademark number or trademark owner if you’d love to look into the status of a certain pending application, as an example. Nevertheless, should you be conducting a standard trademark search before registering your mark, you must pick the link for searching by keyword, phrase, or image.

Whenever you open the IPO website, you’ll visit a drop-down box towards the top of the page to select regardless of whether you need to search by word, by image, or perhaps a combination of both. You are able to opt to seek out precise matches alone and for similar matches too when looking for a thing or words. The best choice would be to search for both exact as well as other matches, as both could result in trademark conflicts afterwards.

When searching for a photo, you will have to describe the look through different drop-down boxes on the database. Results could be refined further by indicating specific international classes, a timeframe of registration, or perhaps the status from the existing mark.
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