Should you be a novice to retail people counting then one of the first questions you will end up thinking about is which technology do i need to be utilising?

You’ll find three main kinds of technologies; beams, thermal and video. Each have their very own benefits and weaknesses based on the environment they’re being positioned in.

Beam Counters – In many cases are battery powered and therefore fitted to short-term use. These are an easy task to install and take away, but also susceptible to become damaged and field of view blocked. These are struggling to count people walking using an entrance side-by-side and so will undercount.

Thermal Cameras – Infra-red devices much like the IRISYS cameras are the most widely used retail analytics on the planet. They are IP enabled and over one unit can be linked together for wide entrances. Accuracy levels are very good.

Camcorders – Come as single or dual vision IP enabled devices. The single view cameras are generally less accurate. Overall the video products are more expense than thermal cameras. The dual-view cameras are as accurate because the thermal devices in many instances.

At StoreTech our software option would be hardware independent, which means if you already own people counting hardware its likely we can easily integrate and import the customers data into our solution.

With well over 15 years experience in people counting industry, StoreTech are satisfied to share the pros and cons of every kind of technology and work with you to decide the best choice.
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