Should you be new to retail people counting and the other with the first questions you will end up thinking about is which technology do i need to be utilising?

You will find three main forms of technologies; beams, thermal and video. Have their own benefits and weaknesses with regards to the environment they’re being installed in.

Beam Counters – Are often battery operated and thus fitted to temporary use. They are very easy to install and remove, but in addition susceptible to get damaged and field of view blocked. They are can not count people walking via an entrance side-by-side and so will undercount.

Thermal Cameras – Infra-red devices such as the IRISYS cameras will be the most favored salesfloor performance on earth. These devices are IP enabled and more than one unit can be linked together for wide entrances. Accuracy levels are very good.

Surveillance cameras – Be single or dual vision IP enabled devices. The one view cameras are generally less accurate. Overall the playback quality tools are more expense than thermal cameras. The dual-view cameras are as accurate because the thermal devices in many cases.

At StoreTech our software option is hardware independent, meaning should you already own people counting hardware its likely we could integrate and import the customer data into our solution.

With 20 years experience in people counting industry, StoreTech are happy to share the advantages and disadvantages of each form of technology and help you to decide the best option.
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