During the time of penning this article (August 2015), 25 % of Amazon’s top twenty best-selling books are coloring in magazines. So what exactly is a grownup coloring book, and just how is it that these are currently outselling top fiction authors with new releases including E.L. James and Paula Hawkins?


Adult coloring books are, plain and simply, coloring in magazines for adults. Like children’s coloring books, these are filled with outline illustrations made to be filled in with colored pencils, markers, crayons, or whatever other media you wish to use.

What’s within an adult coloring in book?

The visible difference between adults’ and kids’ color books is that the matured versions generally feature less juvenile images and fashions. Rather than superheroes, barnyard animals, and tv characters, adult coloring in magazines tend to be often filled with:

elements of the natural world, including trees, flowers, leaves, gardens, animals and insects;
geometric designs;
psychedelic patterns;
repetitive ‘wallpaper’ type patterns;
cities and buildings;
anatomical drawings;
goddesses, angels, and mermaids;
mandalas; and
celtic designs.
In addition there are many ‘theme’ specific books available, featuring diverse subjects including cars, steampunk designs, and Art Nouveau patterns.

Are they all so popular?

A Scottish illustrator named Johanna Basford published a adult coloring book pages called Secret Garden in 2013, featuring pages of beautifully hand-illustrated ink drawings. The newest York Times reported in March which a Korean pop star named Kim Ki-bum posted a photograph on Instagram of the ‘delicately colored-in floral pattern’ from Secret Garden. At the time, Ki-bum stood a massive 1.8 million Instagram followers. The post went viral and helped to ignite the fad.

The development in interest in the books reportedly has much to do with adult relaxation and stress release. Many adults using the books state that they find the repetitive, low-stress nature of coloring directly into be soothing, relaxing, along with a means of de-stressing outside the pressures of life and work.

One of the other important things about adult coloring in magazines, additionally, they state they enjoy recapturing the nostalgia of childhood by participating in a pursuit usually available children. It takes people to a less strenuous time, and can be also a means for parents to get in touch and bond using their children to take a seat down to color along with them. Obviously, many parents have been happily coloring in kids’ books for decades, the good news is they’ve choices which are not limited by Dora the Explorer or SpongeBob SquarePants.

In conclusion, coloring for adults definitely seems to be an evergrowing past-time that permits adults to wind down and unplug through the stress within their lives, by participating in a hands-on activity that needs minimal commitment and maximum nostalgia.
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