We (and the other internet in the past decade) have already spent a little while convincing you from the need for acquiring online reviews on your business. Let’s quickly just assume you’re sold on the advantages of creating a bunch of people tout how awesome happen to be on the world wide web.

That being said, it is not safe to assume you know where by within the wide arena of the world wide web we can easily point those well wishers after they need to sing our praises. After all, we might all be able to rattle off a couple of sites (“Yelp! But you can use them to show up online Maps, too?”), but unfortunately we cannot exactly possess a laundry set of options at our disposal.

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Look at our set of the top product review websites for B2B and B2C companies. Understand that every industry has niche websites, too. As an illustration, those involved with district industry may want to perform UrbanSpoon. This web site post won’t enter websites that are specific to at least one industry, but it will provide website that apply to businesses in any industry.

Review Sites for B2C Companies
1) Amazon Reviews

Amazon was the primary online retailers to permit customers to post reviews of items in 1995, and yes it remains the most important practical information on consumers trying to make informed purchase decisions. Even when people can and in many cases do obtain a product elsewhere, should it be sold on Amazon.com — unless it’s gasoline or drug paraphernalia, that’s — then a lot of people will be up its Amazon review before they decide to purchase.

After that separate your product derived from one of that seems exactly like it? Those shiny gold stars and good customer reviews. Items are rated over a five-star rating scale, that’s broken down by percentage of reviews per star, accompanied by most helpful customer reviews and most recent customer reviews.

2) Angie’s List

Aimed toward U.S.-based service businesses, Angie’s List is a “higher-end” review site, because users already have to purchase membership. Nevertheless, you get everything you purchase. The reviews, given with an A-F scale, are normally very well-thought out — a small percentage that ranting and raving that’s more common on free review sites. The reviews can’t be anonymous, that helps eliminate fake or misrepresentative reviews, companies may respond to the reviews posted regarding the subject, too.

It’s free to create a page on your company. After you have yours, encourage your web visitors that are on Angie’s List to leave reviews there — members are the only ones allowed to undertake it!

3) Choice

Have customers nationwide? Choices a member-funded website operating out of Australia. Choice independently test services and products and offer performance reviews on their members. The majority of the work they do involves testing services and products themselves, creating product comparisons, and writing buying guides. Additionally, though, they are doing allow members to rate and discuss specific product models and brands along with other Choice members. If you have customers nationwide, we advise encouraging those people who are on Replacement for leave reviews there.

4) Trustpilot

Trustpilot is a fast-growing, community-driven consumer review platform operating out of Denmark, although they’ve expanded away from Europe into 65 countries, like the U.S. The woking platform for businesses helps companies throughout the entire world proactively collect customer reviews. It’s the customers who write both product and seller reviews, keeping it third-party verified.

As they definitely possess a basic version for free (this lets you produce a profile page and collect customer reviews), their paid versions permit you to create customizable review invitations, share ratings and reviews on social media, and link review data for your internal business systems.

5) TestFreaks

Much like TrustPilot, the Swedish-based TestFreaks helps companies proactively collect customer reviews and write seller reviews to check them. Another cool addition? Their question and answer feature, which lets potential clients post questions and receive answers straight from your customer care team.

6) Which?

Which? is definitely an independent consumer review organization that tests and reviews products and then writes about them. Unlike Angie’s List, it does not take folks where? who write the reviews — not the customers can use. They do not accept submissions for product testing or survey inclusion, however they do encourage people permit them be familiar with many and services by emailing [email protected].

Although this leaves less room that you can influence whether your products or services turn out on their own site, will still be worthwhile to learn about and checking in on this popular site, especially if you have customers within the U.K. The site has testimonials for anything from dishwashers and tablets to cars and credit cards. They test and review these products themselves, and then talk about both their methodologies and results. They also take customer surveys of things like the best and worst firms for customer care.

Lots of their content articles are free, but customers may become members for ?10.75 per month to obtain usage of a “Best Buys” and “Don’t Buy” list, the most up-to-date reviews of items from their test labs, and usage of their consumer legal counsel service.

7) ConsumerReports

A nonprofit organization, ConsumerReports is definitely an independent product testing organization that runs unbiased tests to rate and recommend products. They’ve reviewed over 7.7 million products, accept no advertising, and purchase all items that they test. (Fun fact: They purchase and test 80 cars per year!) This is about as legitimate since it gets. As such, there’s not much that can be done here “except” if you sell a product or service, ensure this really is, excellent.

Regardless of anything else, you could have this website being a lesson in excellent articles. For every product they review, they provide the review criteria, product overviews, a buying guide, and social sharing buttons. It’s all regulated quite comprehensive and, well, helpful. Pretty much the important thing to great content, are we right?

8) TripAdvisor

Should you be within the travel, hotel, airline, entertainment, or restaurant industries anywhere in the world, you should check out the reviews around the popular website TripAdvisor. Since the largest travel site on the planet, it’s got over 225 million reviews, opinions, and photos taken by travelers. Next to your skin some awesome content on their own about low airfares, travel guides, rental listings, and advice forums about you’ll find location on the planet you might image. A number of people look there prior to making a vacation.

The key into a successful profile on TripAdvisor is rendering it as near to the top with their popularity index as you can, so that people seeking information inside a specific place call at your listing. As outlined by TripAdvisor, the popularity ranking algorithm will depend on three key components: quantity, quality, and recency of reviews. Here’s an excerpt from the advice they give businesses trying to grow their ranking:

Quantity: Ask you and your guests to publish reviews, and employ our management center tools to remind them when they look at. Offering incentives for reviews is against the rules, though — have a look at our policy to make sure you know very well what is and isn’t okay.

Quality: Guests who enjoyed top class hospitality and a memorable experience are more inclined to write reviews that are positive. Monitor what previous reviewers showed to see what worked and did not work best on your property so you can maintain and improve your service.

Recency: Recent reviews factor more strongly in your popularity rankings and older reviews close to impact on a hotel’s ranking with time. Once again, encourage guests to publish reviews to hold fresh content rolling in.”
9) Yelp

Yelp is a free review site that lets consumers rate businesses over a five-star scale. Any business can create a profile on Yelp for free, and users can setup their unique free profiles to examine a small business. You’re free to respond to reviewers, too, but we advise going for a balanced and polite approach to any negative reviews you will get, as Yelpers come in a reasonably tight-knit community.

Yelp has also fit in fire during the last few years for a lot of slightly shady practices, like incentivizing businesses to advertise using them to acquire gaming looking recent results for their business (“Pay us money and we’ll push bad reviews down!”). Savvier consumers now look at Yelp reviews overall and with the reviewer’s clout at heart, as an alternative to getting deterred by a business as a consequence of one bad listing.

That being said, will still be to your benefit to secure a constant stream of positive online reviews visiting your business’ Yelp account so happy clients are always on top of your review feed — especially is you might be a location-based business. Yelp profile information contains things such as store hours and information, which means that your profile will most likely generate when we Google your organization.

10) Google My offer

You already know those reviews that show track of you search Google for the business? Yeah, those activities are on this list in a big way.

Google’s Pigeon algorithm update uses distance and ranking parameters to supply improved regional online research results. So, in order for your business’ site to be properly optimized for search, you should setup verified accounts with local directories — especially Google’s, called Google My offer. Getting reviews, comments, pictures, and the like, especially on the search engines, can present you with an enhancement browsing. Only verified local Google+ pages can respond to reviews.

An added bonus? Google Maps pulls that information the ones reviews to the app, so creating a lot of content within is likely to make your organization look more reputable.

11) Yahoo! Local Listings

Much like Google My offer reviews, Yahoo! Local reviews let users post reviews of companies having a five-star rating system.

As outlined by Search Engine Land, Yahoo! still receives about 10% of internet search engine share. So even though you might not want to get time finding out the intricacies of Yahoo!’s algorithm, obtaining some favorable reviews around the Yahoo! Local Listings sure couldn’t hurt with the 10%.

Review Websites for B2B Companies
12) G2 Crowd

In case your business sells software, you should make sure to possess a presence on G2 Crowd. Every month, over 300,000 people looking to purchase software see the 37,000+ user feedback here for them to make better purchasing decisions.

G2 Crowd operates a lot like Yelp, in a certain niche. Publication rack reviewed over a five-star scale, and reviews cover anything from setup as well as simple people to security and support. Reviewers answer questions like “What does one like best?”; “What does one dislike?”‘; and “Recommendations to others considered the product.” Also, you’ll be able to upvote and downvote others’ reviews.

13) TrustRadius

Like G2 Crowd, TrustRadius is definitely an online review site for software businesses. Reviewers on the spot are authenticated via LinkedIn to make sure they’re users (although reviews themselves can nonetheless be anonymous), that enables users to see what their LinkedIn connections say about particular programs on TrustRadius. This adds a layer of trust for somebody reading the web page.

You should use the web page to browse reviews of individual companies, or compare two companies side-by-side that compares their five-star ratings, screenshots with their products, pricing details, and user comments from reviewers.

In addition to their company reviews, they’ve come up with too much buyer guides for categories including talent keeper, business intelligence software, core HR software, social media, and A/B testing to help individuals find the correct product for them depending on hundreds of reviews and user ratings.

14) Salesforce AppExchange

Come with an app around the Salesforce AppExchange? Then you’ll definitely need to monitor your app’s ratings and reviews there. Reviews are according to a five-star rating system, and every app has reviews listed most abundant in helpful positive review and most helpful negative reviews first, accompanied by all reviews, that users can filter by rating, date, and helpfulness. They’ve embraced transparency, letting users access thousands of reviews and discover the number of downloads with simply a couple of clicks.

For Online Reviews Both B2B & B2C
15) Ddd

A nonprofit site, the Better Business Bureau (BBB) evaluates various businesses against a collection of recommendations for how businesses should treat the general public. They do not directly recommend or endorse any businesses, products, or services; they only give you the public with all the info on their internet site about businesses, and when they have been met the BBB’s accreditation standards. They’ll also review both accredited and non-accredited businesses.

A business’ profile listing around the BBB contains general overview information, just like a short company bio and the company’s accreditation status, past any complaints made regarding the business and if they were resolved, customer reviews, and the BBB’s A – F rating from the business.

16) Glassdoor

Glassdoor is definitely an employee review site which enables anyone — from prospective employees to potential clients to investors — receive an notion of exactly what a business is really like from the inside. To put it differently, it helps measure the more qualitative factors of things like valuation.

Employees can share what it is want to interview and just work at their companies, and the site shows visitors which companies are rated highest by their employees. Many employers utilize it to construct their employment brand for them to target and recruit candidates, however, you may also utilize the reviews to express ideas internally for improvement among your management team.

Creating a manager account is free of charge, and it’s really an easy task to track and respond to reviews. By way of example, you’ll be able to setup alerts which means you receive an email every time a new review is posted so you can acknowledge and respond to each one of these.

Other locations for Consumer Reviews
Online reviews also exist on websites that aren’t necessarily built only to publish online reviews. Some businesses use their social presence and site to encourage online reviews … and a few brands just get them unsolicited, for better or for worse.

Here are some websites that, if you decide to (please, decide to) is additional hubs for online reviews. And they are generally awesome, since they have enormous reach, and you have some — otherwise entire — treatments for these properties.

17) Facebook Ratings & Reviews

Do you know there’s a place on Facebook for fans to leave ratings and reviews of one’s business? There sure is … it’s named, aptly, Facebook Ratings & Reviews. It appears around the left-hand side of one’s Facebook Page, so you can’t move or get rid of it like you can other parts of one’s Page.

Anyone logged into Facebook can post a rating or writeup on a small business. All they should do is visit the Reviews section of your Page, go through the grey stars to decide on a rating, and then write an optional review. They’re able to make that review public, visible to friends, or visible just to them.

18) Twitter

The ridiculously fast-paced nature of Twitter causes it to be seem like an odd place to attempt to accumulate reviews. But while users may not always search for reviews directly on Twitter (if you don’t started some form of review hashtag, perhaps), tweets are nevertheless indexed browsing results. This means a user’s tweet, whether complimentary or less-than, could show up within the SERPs when someone’s seeking reviews in your business.

Not only that — there’s items you can actively apply the positive tweets coming towards you. As an illustration, we tested the portion of social proof on conversions right here at HubSpot, attaching three tweets that gave reviews that are positive with an ebook we were promoting back then. You know what happened? The CTA with all the three tweets converted better than the CTA with no tweets. In case you start to “Favorite” tweets that may serve as reviews that are positive in the foreseeable future, it will likely be simpler to find them if you want to utilize them within your marketing.

19) Your personal Website

Finally, the one place in which you have total and utter control: your internet site. It is really an great spot to publicize reviews you will get (perhaps embed some of those tweets you favorited?) You can create a section of one’s website dedicated only to reviews and testimonials, and in many cases will include a form so happy customers can submit their unsolicited reviews. But if you’re actively campaigning for positive online reviews so you encounter happy customers who wish to give you an optimistic review try not to have accounts on sites like Yelp, Angie’s List, or Google, it’s handy to have a place on your internet site to share their kind words. Think about adding testimonials to squeeze pages and product pages, too.
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