1. SOCIAL CONTENT WILL GAIN PROMINENCE
More and more social media content indexed on the search engines as well as other popular engines like google, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to further improve and support SEO Links to social media networks leads to how engines like google understand your websites are credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video like a powerful tool to drive their digital and worlds best seos efforts. In 2016 expect more businesses to embrace the buzz, and use videos to capture new audiences.
80% of video. Results that relate up in SERPs come from YouTube
Videos get 50X better organic page ranks online when compared to against plain, static text results.
Video searches receive 41% higher click-through rate a in comparison to plain, static text content
3. MOBILE OPTIMIZATION Will end up CRUCIAL
Today people work with a range of devices to access content. Tablets, smartphones, laptops, phones and also watches have grown to be standard tools to browse web. Search engines like yahoo know this plus they reward websites that seem to be good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have sought out local info.
Mobile search comes to an end 43% year on year.
Over 1.2 billion people access the web from their mobile devices.
4 out of 5 consumers use smartphones to search.
4. VOICE SEARCH FUNCTION A necessity
Voice search is quickly becoming a huge a part of mobile usage and possesses elevated the anguish of typing keywords to operate searching query. However this shift means your posts must be developed with voice search at heart.
60% teens use voice search while you’re watching TV
40% adults use voice search for directions.
5. CONTENT AGGREGATION WILL GET BIGGER & BETTER
More than ever before folks are seeking content sources that supply every one of the relevant information they want in one place. Search engines like yahoo have seen this trend and thus content aggregators have become popular inside the SERPS.
6. The trend OF Mobile phone applications WILL GROW
As discussed above, usage of mobile for web search is on all-time rise and apps just make the project easier. Just number of a number of mobile phone applications are certain to overpower desktop and mobile websites.
Mobile phone applications account for 52% of them all spent on online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of men and women prefer native mobile phone applications to websites. (SearchEngineJournal)
7. Local search engine optimization TO BECOME A lot more IMPORTANT
Local internet search is certainly going stronger in the past. In 2016 you need to let Google know what your location is located as well as what you’re offering.
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