1. SOCIAL CONTENT WILL GAIN PROMINENCE
More and more social media marketing content indexed on Google as well as other popular engines like google, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to further improve and support SEO Links to social media marketing networks plays a role in how engines like google understand your site is credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video as being a powerful tool drive an automobile their digital and worlds best seos efforts. In 2016 expect more businesses to embrace the excitement, and use videos to capture new audiences.
80% of video. Results that relate in SERPs are from YouTube
Videos get 50X better organic page ranks in the search engines when compared to against plain, static text results.
Video searches receive 41% higher click-through rate a compared to plain, static text content
3. MOBILE OPTIMIZATION Can be CRUCIAL
Today people use a array of devices to gain access to content. Tablets, smartphones, laptops, phones and in many cases watches are getting to be standard tools to browse web. Search engines like google know this and they reward websites that are good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have searched for local info.
Mobile search comes to an end 43% year on year.
Over 1.2 billion people connect to the web off their cellular devices.
4 out of 5 consumers use smartphones to shop.
4. VOICE SEARCH FUNCTION A MUST
Voice search is quickly becoming a huge part of mobile usage and possesses elevated the anguish of typing keywords to operate research online query. However shift means your articles have to be developed with voice search planned.
60% teens use voice search while watching TV
40% adults use voice look for directions.
5. CONTENT AGGREGATION Are certain to get BIGGER & BETTER
More than ever everyone is trying to find content sources that supply each of the relevant information they need in a single place. Search engines like google have noticed this trend and thus content aggregators have become very well liked inside the SERPS.
6. The fad OF MOBILE APPS WILL GROW
As discussed above, utilization of mobile for web search is on all-time rise and apps simply make the task easier. Just few more a few years mobile phone applications are sure to overpower desktop and mobile websites.
Mobile phone applications account for 52% ever used on online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of people prefer native mobile phone applications to websites. (SearchEngineJournal)
7. Local search engine optimization For being A lot more IMPORTANT
Regional online research is going stronger over time. In 2016 you will need to let Google know your location located as well as what you happen to be offering.
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