1. SOCIAL CONTENT WILL GAIN PROMINENCE
Increasingly more social websites content indexed on the internet as well as other popular search engines like yahoo, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to enhance and support SEO Links to social websites networks plays a role in how search engines like yahoo understand your websites are credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video as a powerful tool to drive their digital and best seos efforts. In 2016 expect more businesses to embrace the buzz, and make use of videos to capture new audiences.
80% of video. Results that report up in SERPs come from YouTube
Videos get 50X better organic page ranks in the search engines in comparison with against plain, static text results.
Video searches receive 41% higher click-through rate a in comparison with plain, static text content
3. MOBILE OPTIMIZATION WILL BECOME CRUCIAL
Today people utilize a variety of devices to get into content. Tablets, smartphones, laptops, phones and also watches have grown to be standard tools to browse web. Search engines like google know this and they reward websites that look good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have searched for local info.
Mobile search comes to an end 43% year on year.
Over 1.2 billion people connect to the web off their mobile devices.
Four out of five consumers use smartphones to look.
4. VOICE SEARCH FUNCTION Absolutely essential
Voice search is easily learning to be a huge a part of mobile usage and possesses elevated the pain sensation of typing keywords to own a search query. However shift means your articles need to be developed with voice search planned.
60% teens use voice search before the TV
40% adults use voice search for directions.
5. CONTENT AGGREGATION Can get BIGGER & BETTER
Inside your individuals are trying to find content sources that supply each of the relevant information they need in one place. Search engines like google have noticed this trend and consequently content aggregators are getting to be very well liked from the SERPS.
6. THE CRAZE OF MOBILE APPS WILL GROW
As discussed above, using mobile for web search is on all-time rise and apps just be the task easier. Just few more years and mobile phone applications will definitely overpower desktop and mobile websites.
Mobile phone applications take into account 52% of them all spent on online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of people prefer native mobile phone applications to websites. (SearchEngineJournal)
7. Local search engine optimization Being EVEN MORE IMPORTANT
Local search goes stronger over the years. In 2016 you have to let Google know where you are located and just what you are offering.
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