1. SOCIAL CONTENT WILL GAIN PROMINENCE
A growing number of social networking content indexed on Google as well as other popular search engines, blurring the lines between ‘web’ and ‘social media’ SEO strategies.
76% MARKETERS USE Facebook, YouTube, Twitter, In, Google+ to further improve and support SEO Links to social networking networks plays a part in how search engines understand your website is credible and relevant.
2. VIDEOS WILL STILL RULE
In 2015 marketers used video as being a powerful tool they are driving their digital and worlds best seos efforts. In 2016 expect more businesses to embrace the trend, and use videos to capture new audiences.
80% of video. Results that relate up in SERPs come from YouTube
Videos get 50X better organic pr online in comparison with against plain, static text results.
Video searches receive 41% higher click-through rate a in comparison with plain, static text content
3. MOBILE OPTIMIZATION Can become CRUCIAL
Today people work with a variety of devices to get into content. Tablets, smartphones, laptops, phones as well as watches are getting to be standard tools to browse web. Search engines like google know this plus they reward websites that appear to be good on all devices.
Google now gives mobile friendly sites a ranking boost on mobile searches.
95% smartphone users have looked for local info.
Mobile search is up 43% year on year.
Over 1.2 billion people get the web off their mobile phones.
4 out of 5 consumers use smartphones to look.
4. VOICE SEARCH FUNCTION Essential
Voice search is quickly transforming into a huge part of mobile usage and it has elevated the pain of typing keywords to own looking query. But this shift means your site content should be developed with voice search planned.
60% teens use voice search while watching TV
40% adults use voice seek out directions.
5. CONTENT AGGREGATION WILL GET BIGGER & BETTER
More than ever everyone is seeking content sources that provide every one of the relevant information they want in one place. Search engines like google have noticed this trend and thus content aggregators have grown to be popular from the SERPS.
6. THE CRAZE OF MOBILE APPS WILL GROW
As discussed above, utilization of mobile for web search is on all-time rise and apps just make the job easier. Just number of years and mobile apps will definitely overpower desktop and mobile websites.
Mobile apps are the cause of 52% of all time used on online digital media. (TechCrunch)
Internet reveals that users spend 89% mobile time using apps.
85% of folks prefer native mobile apps to websites. (SearchEngineJournal)
7. Local SEO To get More IMPORTANT
Local internet search is certainly going stronger over the years. In 2016 you must let Google know your location located and what you are offering.
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