The 10 steps below demonstrate using a real example ways to get over 10,000 fans in your Facebook business page.

Facebook could be the king of social networking sites with more than 1.79 billion active users each month (Updated December 2016). It is employed by over 60% of Online users Worldwide which is a great tool for promoting a service or product, finding new clients or gaining more loyal readers (followers).

To use this for business purposes, you need to have lots of fans (followers) in your Facebook business page. Let’s see below why having many Facebook fans is important.

What could be the need for having many Facebook fans in your business page?

It indicates popularity – It’s a given that the amount of fans reveals how popular a web site is. A cheap business page with 100,000 followers is much more popular than a page with 1,000 fans which results in a amount of other benefits (described below).

It indicates trust – Should you can’t view the relationship between Facebook fans and business trust, consider that the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to two million in the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World a successful business, website needs lots of Facebook fans. 5 years ago this did not make a difference but also in the Twenty-first century, social proof is important.

More fans, more visits – The more fans you have, the greater could be the number of people that can visit your posts in their timeline and maybe go to your website.

While this is true, it ought to be noted that does not your entire fans will discover you.

As already explained in a previous post, How to boost your Facebook Page Organic Reach, just a small portion of your respective followers (at most Four percent) will discover your status updates.

This number may differ, what is important to be aware of now, is when you have 10,000 fans so you post a whole new update, it’s going to be seen organically with a max of 300-400 people.

It’s best for SEO as well – Although officially The search engines do not admit that social websites is often a ranking factor, numerous studies reveal that popular websites on Facebook are more inclined to perform better in search, today so popular websites (variables being equal).

How to look from 0 to 10,000 Facebook fans

Now you are convinced that developing a large amount of Facebook fans is important to your website and business, let’s see step-by-step how you can range from 0 to 10,000 fans.

Note: Necessities such as very same steps I followed to boost the facebook followers of my fitness blog’s facebook page. The page has over 100K fans plus it continous to cultivate organically.

Step 1: First things first – you need to have a Facebook business page

It may seem silly for that experienced but also for beginners to social websites this can be something totally new: A private Facebook page is different from a business page.

If you would like to have friends on Facebook to share with you your holiday photos you will need to produce a personal page but if you want fans and followers to your website or business you will need to produce a Facebook business page.

So, the initial step would be to ensure that you develop a Facebook business page along with the alternative would be to make sure that your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean picking a friendly page title (username), writing a catchy description (in the short description field), providing accurate information for long description, company overview, mission (see screenshot below) not to mention posting interesting content – this can be the most significant optimization tip of all.

The company’s content posted in your Facebook business page will even determine it’s success or failure.

Having an optimized Facebook page makes it much simpler to draw in new fans or maybe more likes from ads even as will discover below.

Step 3: Make the most of your own personal Facebook account

I mentioned in step 1 above that you need to use a business page instead of a personal page, however you still need provide an active personal facebook account.

Here means that:

After you post an update in your business page, a good way to boost exposure and likes, would be to share that post in your personal page as well.

People you have as friends in your personal page are more inclined to ‘like’ and ‘interact’ with all the post shared from a business page and this will boost the engagement factor of your respective posts.

As a result, facebook shows you to more fans (organically).

So, a good way to boost the volume of people that view you and go past the 4% individuals fan base would be to share and promote the post in your personal page.

It goes without saying that the more amount of friends the bigger may be the visibility in the post.

Also, just be sure you invite your entire existing friends (and new ones) to enjoy your Facebook business page. Do that when you acquire a new ‘friend’.

Step 4: Add some Facebook Like box in your website

This is again social media 101 however you require the Facebook like box in your website for several reasons:

#1 – It’s a way to associate your internet site with all the Facebook business page. In other words it is a strategy to ‘tell’ search engines like google that this is the official Facebook business page.

#2 – When you’re getting lots of fans, that is something ought to be proud off and another to show for your users (as explained above this implies popularity, trust and social proof).

#3 – It’s a great way to grow your fan base organically. Your potential customers can follow your internet site by clicking the LIKE button without having to check out Facebook.

Hint: For maximum results, squeeze LIKE box above fold (for the sidebar).

Hint 2: You can even popup such box to new users (for instance, when they spend 60 seconds on a page, when they scroll right down to underneath or when they attempt to leave your page – even though this is useful regarding getting new likes, you should be careful to not make it too distracting to your users.)

Step 5: Remember these instructions to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to personal Facebook page and placed such box in a prominent position on our website.

The next natural step would be to start sharing content to keep the fans happy as well as perhaps be capable of convert them from fans > web site visitors > customers.

Some simple rules to follow along with that can boost the user engagement together with your facebook business page:

#1 – Share relevant content: Share content that the fans expect to see inside your page. By way of example, if the web site is about Social websites, share content associated with social websites instead of about sports or anything else you could possibly like. If the users need to read sports news, they are fully aware finding them.

#2 – Don’t forget they follow your small business page to acquire updates concerning your website (and niche) instead of concerning your social gatherings: If you need to get social, then takes place personal Facebook page, your small business page is all about your internet site.

#3 – Typically thumb, I use my business page to share with you content from my niche only, easily need to share something which isn’t associated with my niche, I use my own page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) in your Facebook page will drive your fans away. When you’ve got a campaign to share with you or something like that that could benefit your fans, this can be done but don’t overdo it.

Try to post interesting, shareable content that’s associated with your niche, even if this won’t come completely from your internet site. Maintain a balance between promotional and content that the followers may want to read.

Step 6: Share intriguing and top quality content (not simply links)

I made some tests about the impact of descriptions when you are performing a Facebook update and discovered out that Facebook posts with ‘lists’ acquire more likes than posts with only links. Allow me to give you an illustration to understand what After all.

When you would like to share a post from a website on Facebook, you want to Facebook status updates and go into the webpage URL. It looks something such as this:

You can share this informative article without adding any other information. If the title and pictures are great, you will get numerous likes with respect to the time you are making the post, amount of fans etc.

If one the other hand, you enrich your posting with the help of more information and also a subscriber base, then other pursuits being equal, you might be prone to get more likes and shares.

For me as a result sense since people that visit a title and image in their timeline might not exactly ‘Like It’ as it provides no value for many years (don’t forget that the average user is given countless postings in their timeline every time they login to Facebook).

On the other hand if you let them have valuable, top quality and easy you just read information (just like a list), they are going to click the LIKE button simply because they read something helpful without having to leave their timeline.

Note: It’s a known undeniable fact that everyone has a tendency of LIKING a post without reading it so let them have why you should achieve this; your internet site visits might not exactly increase but the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you are taking a glance at some of the most popular Facebook pages, you will see that they generally tend to share with you images, videos, infographics, charts etc, with their usual text only postings.

This form of content gets more likes and shares and consequently the page gets more fans and followers.

In a recent study by Buzzsumo, they identified that the most shared and liked content on Facebook, has the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You need to give incentives to facebook users to follow along with your page. A couple of ideas to consider:

Quality updates – Here is the best incentive you’ll be able to give your users. Before posting anything in your page, you need to make certain that it offers value for your audience. Choosing this consistently, you existing followers will share it using friends and this will attract more users.

Run a tournament – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this article would be to LIKE the page first. There are numerous tools to accomplish this but consider if you don’t use a known brand this many not so successful.

Content upgrades – When you have your site, you should use ask users to love your page to obtain an updated version of your respective post. This calls for extra tools but it is something worth checking out.

Step 9: You should promote your own content and page

When you create your small business page don’t expect it will magically get a huge number of fans. Apart from the tips outlined above, there is also to advertise your small business page in places aside from Facebook.

A few ideas to consider that helped my case:

Promote in other social websites networks – When you have accounts to social websites channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to participate yourself Facebook as well. Be polite and reveal to them the advantages from doing so.

Promote in Twitter – Besides posting concerning your Facebook page on other social websites networks, you’ll be able to reap the benefits of twitter’s interactive features.

When you receive a new twitter follower, send them a personal (personalized) message and enquire of the crooks to follow yourself facebook (your business and personal pages).

This method even though it is time consuming, (I did it manually instead of using any tools) it can produce excellent results.

Promote inside your newsletter – When you have a newsletter or if you engage with your readers via email, just be sure you make them follow your Facebook page.

Do not simply write the FB URL below your signature but ASK them politely to love your small business page.

Step 10: Facebook ads is often a must

I have saved one of many easiest and many efficient ways to increase your Facebook fans for last, because it is on your own that it’s not free.

Facebook provides a self-service ad platform used either to increase your fan base (promote your page), improve your posts, get more leads, increase conversions or execute a amount of other actions (as shown in the image above).

The procedure is actually comparatively easy and straightforward. Basically you end up picking a site you own, select your ultimate goal (promote your page), select your audience (according to country, age, other demographics and interests) and then set your day-to-day budget and duration.

The cost per campaign is determined by numerous factors. The ultimate way to assess if Facebook ads is a great treatment for increase your fan base, would be to operate a pilot campaign for a few days.

Spend $10-$20 dollars every day and run the campaigns to get a fixed duration (no less than weekly). By the end, you’ll be able to assess if the charge per like is something you might be willing to pay for.

I had great outcomes with Facebook ads for both my websites as well as for client websites and i also run campaigns monthly (for a few days) to improve my facebook likes.

It ought to be noted by using Facebook ads you don’t buy likes but views. Many people feel that what you pay for is Facebook likes but in reality you pay Facebook to show your ad to more Facebook users.

If what you really are advertising is interesting, then the best way to will hit such button so spend time and take into account the message you would like to display inside your ad along with the image to make use of.

Conclusion

Having a huge amount of Facebook fans in your business pages is very important for credibility and social promotion purposes.

If this wasn’t critical in the ultimate place, then nobody would care along with the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once one does the essential optimizations for your business page (steps 1 and a couple of above), then this fastest way to get additional followers is by using Facebook ads. Along with some A/B testing you can get to 10,000 fans without having over $1,000 (spread in to a duration of months).

Once one does everything properly and provided you do have a great service or product, you’ll be able to grow your fans to 100,000+ like I did with all the Facebook Page of my fitness blog.