The 10 steps below demonstrate having a real example the way to get a lot more than 10,000 fans on your own Facebook business page.

Facebook may be the king of social support systems exceeding 1.79 billion active users each month (Updated December 2016). It can be utilized by a lot more than 60% of Web users Worldwide and it’s also an incredible tool for promoting services or products, finding clients or gaining more loyal readers (followers).

To utilize this for business purposes, you’ll want lots of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is very important.

What may be the importance of having many Facebook fans on your own business page?

It indicates popularity – It’s understandable the quantity of fans reveals how popular an internet site is. A fanpage business page with 100,000 followers is a bit more popular when compared to a page with 1,000 fans which results in a quantity of other benefits (described below).

It indicates trust – If you can’t comprehend the relationship between Facebook fans and business trust, have in mind the US State Department spent $630,000 to raise their Facebook Fans from 100,000 to 2 million through the years 2011-2012 (See related post from marketingland).

Why did money? Because in today’s World an effective business, blog or website will need to have lots of Facebook fans. Five Years ago this would not make any difference in the Twenty-first century, social proof is very important.

More fans, more visits – The more fans you have, the harder may be the number of people that may visit your posts of their timeline and perhaps see your website.

While this is, it should be noted that does not all your fans will dsicover you.

As already explained within a previous post, How to raise your Facebook Page Organic Reach, just a small portion of the followers (at most Four percent) will dsicover your status updates.

This number may vary, but what is very important to know now, happens when you have 10,000 fans so you post a brand new update, it will likely be seen organically by the max of 300-400 people.

It’s best for SEO as well – Although officially The search engines do not admit that social media marketing is a ranking factor, numerous studies show that popular websites on Facebook will perform better in search, these days so well received websites (additional factors being equal).

How to look from 0 to 10,000 Facebook fans

Now you are convinced that developing a great deal of Facebook fans is very important for your website and business, let’s see step-by-step how to go from 0 to 10,000 fans.

Note: These are the basic very same steps I followed to raise the facebook followers of my fitness blog’s facebook page. Typically the page has a lot more than 100K fans plus it continous to grow organically.

Step 1: Firstly – you’ll want a Facebook business page

It may seem silly to the experienced however for beginners to social media marketing this might be new things: A personal Facebook page is different from a business page.

If you want to have friends on Facebook to share your holiday photos you will need to make a personal page but if you want to have fans and followers for your website or business you will need to make a Facebook business page.

So, step one is usually to ensure that you create a Facebook business page along with the the second step is usually to keep your page is properly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean choosing a friendly page title (username), writing an appealing description (within the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) as well as posting interesting content – this can be the most crucial optimization tip coming from all.

The quality of the content posted on your own Facebook business page will even determine it’s success or failure.

Having an optimized Facebook page makes it much easier to get new fans or higher likes from ads even as will dsicover below.

Step 3: Benefit from your individual Facebook account

I mentioned in 1 above you will want to have a very business page and not your own page, however you still need to offer an active personal facebook account.

Here means that:

After you post an update on your own business page, a great way to raise exposure and likes, is usually to share that post on your own personal page also.

People you have as friends on your own personal page will ‘like’ and ‘interact’ with the post shared from the business page and this will improve the engagement factor of the posts.

As an effect, facebook can have you to more fans (organically).

So, a great way to raise the volume of people who view you and go beyond the 4% of you fan base is usually to share and promote the post on your own personal page.

It is evident the more quantity of friends the larger could be the visibility of the post.

Also, make sure that you invite all your existing friends (and brand new ones) to adore your Facebook business page. Make it happen any time you obtain a new ‘friend’.

Step 4: Add the Facebook Like box on your own website

This is again social media marketing 101 however you require the Facebook like box on your own website for 3 reasons:

#1 – It’s a means to associate your website with the Facebook business page. In other words it is a approach to ‘tell’ search engines like yahoo until this is your official Facebook business page.

#2 – When you’re getting lots of fans, this can be something you needs to be proud off then one to exhibit in your users (as explained above this means popularity, trust and social proof).

#3 – It’s a good way to increase your fan base organically. Your readers can follow your website by clicking etc button while not having to go to Facebook.

Hint: For optimal results, set the LIKE box above fold (around the sidebar).

Hint 2: You can also popup so on box to new users (by way of example, when they spend 60 seconds with a page, when they scroll as a result of the bottom or when they try to leave your page – even if this is useful with regards to getting new likes, you should be careful never to allow it to be too distracting for your users.)

Step 5: Follow these tips to increase post engagement

So far, we’ve got created an optimized Facebook business page, added friends to the personal Facebook page and placed so on box within a prominent position on the website.

The next natural step is usually to start sharing content to maintain your fans happy as well as perhaps manage to convert them from fans > site visitors > customers.

Some simple rules to check out that may improve the user engagement with your facebook business page:

#1 – Share relevant content: Share content that your fans count on seeing in your page. By way of example, in case your web site is about Social media, share content in connection with social media marketing and not about sports or another type you may like. If your users wish to read sports news, they are fully aware where to locate them.

#2 – Don’t forget that they can follow your company page to get updates concerning your website (and niche) and not concerning your social gatherings: If you need to get social, then make use of your personal Facebook page, your company page is about your website.

#3 – Generally thumb, I take advantage of my offer page to share content from my niche only, if I must share an issue that is just not in connection with my niche, I take advantage of our page.

#4 – Don’t be too promotional: Sharing promotional content (constantly) on your own Facebook page will drive your fans away. If you have a campaign to share as well that might benefit your fans, this can be done but don’t add too much.

Try to create interesting, shareable content that is in connection with your niche, evidently this will not come from your website. Have a balance between promotional and content that your followers may want to read.

Step 6: Share intriguing, notable and excellent content (not only links)

I made some tests regarding the impact of descriptions when doing a Facebook update and found out that Facebook posts with ‘lists’ have more likes than posts with simply links. I want to offer you a good example to understand what After all.

When you want to share a post from the website on Facebook, you want to Facebook status updates and enter in the webpage URL. It looks something such as this:

You can share this text without adding any extra information. If your title and images are perfect, you will get several likes based on the time you make the post, quantity of fans etc.

If one the other hand, you enrich your posting with the help of more information specifically a listing, then other things being equal, you might be more prone to get more likes and shares.

For me this may cause sense since people that view a title and image of their timeline might not exactly ‘Like It’ as it provides no value for them (don’t forget the average user is assigned numerous postings of their timeline should they login to Facebook).

On the other hand whenever you give them valuable, excellent and easy to see information (being a list), they are going to go through the LIKE button given that they read something helpful while not having to leave their timeline.

Note: It is just a known proven fact that individuals have a propensity of LIKING a post without reading it so give them good reasons to do this; your website visits might not exactly increase though the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you adopt a review of many of the most popular Facebook pages, you will recognize that they have an inclination to share images, videos, infographics, charts etc, with their usual text only postings.

This type of content gets more likes and shares and for that reason the page gets more fans and followers.

In research conducted recently by Buzzsumo, they identified the most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You must give incentives to facebook users to check out your page. A number of tricks to consider:

Quality updates – This is the best incentive it is possible to lengthy users. Before posting anything on your own page, you need to ensure that it offers a superior value in your audience. When you do this consistently, you existing followers will share it using friends and this will have more users.

Run a competitive sport – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is usually to LIKE the page first. There are many tools to do that but have in mind when you don’t have a very known brand this many stop so successful.

Content upgrades – If you have your site, you can use ask users to adore your page with an latest version of the post. This implies extra tools but it’s something worth trying out.

Step 9: You should promote your own content and page

When you develop your company page don’t expect it will magically get a huge number of fans. Besides the tips outlined above, there is also in promoting your company page in places besides Facebook.

A few tricks to take into account that assisted my case:

Promote in other social media marketing networks – If you have accounts with other social media marketing channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to participate yourself Facebook also. Be polite and show them the rewards from the process.

Promote in Twitter – Besides posting concerning your Facebook page on other social media marketing networks, it is possible to take advantage of twitter’s interactive features.

When you have a new twitter follower, send them a private (personalized) message and get these phones follow yourself facebook (both your business and personal pages).

This method even though it is time consuming, (Used to it manually and not using any tools) it could produce really good results.

Promote in your newsletter – If you have a newsletter or if you engage with your readers via email, make sure that you you can keep them follow your Facebook page.

Do not only write the FB URL within your signature but ASK them politely to adore your company page.

Step 10: Facebook ads is a must

I have saved one of the easiest and most effective ways to increase your Facebook fans for last, as it is often on your own that it’s not free.

Facebook comes with a self-service ad platform which you can use to either increase your fan base (promote your page), supercharge your posts, get more leads, increase conversions or carry out a quantity of other actions (as shown within the image above).

The procedure is quite basic and straightforward. Basically you select a website you use, select your goals (promote your page), select your audience (determined by country, age, other demographics and interests) and then set your everyday budget and duration.

The cost per campaign is determined by several factors. The ultimate way to assess if Facebook ads is a good strategy to increase your fan base, is usually to operate a pilot campaign for two days.

Spend $10-$20 dollars each day and run the campaigns for the fixed duration (no less than weekly). By the end, it is possible to assess if the price per like is one thing you might be prepared to purchase.

I had accomplishment with Facebook ads for both my websites and for client websites and i also run campaigns every month (for a few days) to improve my facebook likes.

It needs to be noted by using Facebook ads you don’t buy likes but views. Many people feel that everything you purchase is Facebook likes but usually you make payment for Facebook to exhibit your ad to more Facebook users.

If what you’re advertising is interesting, then more people will hit so on button so spend some time and look at the message you want to display in your ad along with the image to use.

Conclusion

Having a big quantity of Facebook fans on your own business pages is critical for credibility and social promotion purposes.

If this wasn’t essential in consumers, then nobody would care along with the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once you are doing the essential optimizations in your business page (steps 1 and two above), then a simplest way to obtain more followers is with Facebook ads. With a bit of A/B testing you will get to 10,000 fans without having a lot more than $1,000 (spread right into a period of months).

Once you are doing everything properly and provided that there is a great products or services, it is possible to increase your fans to 100,000+ like Used to with the Facebook Page of my fitness blog.