The 10 steps below demonstrate having a real example getting over 10,000 fans on your own Facebook business page.

Facebook will be the king of social support systems with over 1.79 billion active users per month (Updated December 2016). It’s used by over 60% of Internet users Worldwide in fact it is a fantastic tool for promoting a service or product, finding clients or gaining more loyal readers (followers).

To use this for business purposes, you must have a great deal of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is essential.

What will be the significance about having many Facebook fans on your own business page?

It indicates popularity – It’s obvious the amount of fans reveals how popular an online site is. A facebook business page with 100,000 followers is a lot more popular than a page with 1,000 fans and also this leads to a amount of other benefits (described below).

It indicates trust – If you can’t see the relationship between Facebook fans and business trust, are considering the US State Department spent $630,000 to improve their Facebook Fans from 100,000 to two million in the years 2011-2012 (See related post from marketingland).

Why did this is done? Because in today’s World an effective business, blog or website will need to have a great deal of Facebook fans. Five Years ago this didn’t subject but also in the Modern, social proof is essential.

More fans, more visits – Greater fans you’ve got, the higher will be the amount of people that can view your posts inside their timeline and possibly visit your website.

While this really is, it needs to be noted that does not your fans will dsicover you.

As already explained within a previous post, How to improve your Facebook Page Organic Reach, just a small portion of your respective followers (only Four percent) will dsicover your status updates.

This number can differ, but what is essential to comprehend now, is when you’ve got 10,000 fans and you post a new update, it will likely be seen organically by the max of 300-400 people.

It’s beneficial to SEO as well – Although officially The search engines do not admit that social media is really a ranking factor, numerous studies show popular websites on Facebook will perform better in search, absolutely nothing so popular websites (additional factors being equal).

How to travel from 0 to 10,000 Facebook fans

Now that you are convinced that creating a large amount of Facebook fans is essential for the website and business, let’s see step-by-step the best way to move from 0 to 10,000 fans.

Note: Necessities such as very same steps I followed to improve the facebook followers of my fitness blog’s facebook page. Currently the page has over 100K fans and yes it continous to develop organically.

Step 1: First off – you must have a Facebook business page

It may sound silly for that experienced however for beginners to social media this might be a new challenge: A private Facebook page differs from a small business page.

If you would like to have friends on Facebook to share with you your holiday photos then you need to produce a personal page however if you want fans and followers for the website or business then you need to produce a Facebook business page.

So, the initial step is usually to just be sure you build a Facebook business page along with the next step is usually to keep your page is properly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean deciding on a friendly page title (username), writing an appealing description (in the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) and naturally posting interesting content – this is the most critical optimization tip coming from all.

The company’s content posted on your own Facebook business page may also determine it’s success or failure.

Having an optimized Facebook page makes it much easier to draw in new fans or higher likes from ads as we will dsicover below.

Step 3: Benefit from your own Facebook account

I mentioned in step one above that you need to use a business page and never a personal page, but you still need come with an active personal facebook account.

Here is why:

After you post an update on your own business page, one of the ways to improve exposure and likes, is usually to share that post on your own personal page also.

People you’ve got as friends on your own personal page will ‘like’ and ‘interact’ together with the post shared out of your business page as well as increase the engagement factor of your respective posts.

As an outcome, facebook can have you to more fans (organically).

So, one of the ways to improve the volume of individuals who view you and go at night 4% person fan base is usually to share and promote the post on your own personal page.

It is evident the greater the amount of friends the larger may be the visibility from the post.

Also, make certain you invite your existing friends (and new ones) to love your Facebook business page. Accomplish that each time you achieve a new ‘friend’.

Step 4: Add the Facebook Like box on your own website

This is again social media 101 but you must have the Facebook like box on your own website for several reasons:

#1 – It’s a way to associate your internet site together with the Facebook business page. Put simply it is a strategy to ‘tell’ engines like google that this is your official Facebook business page.

#2 – When you invest in a great deal of fans, this really is something you must be proud off and something to indicate on your users (as explained above therefore popularity, trust and social proof).

#3 – It’s a great way to improve your fan base organically. Your readers can follow your internet site by clicking so on button without needing to head to Facebook.

Hint: For optimum results, squeeze LIKE box above fold (about the sidebar).

Hint 2: You can also popup the like box to new users (as an example, when they spend One minute with a page, when they scroll right down to the lower or when they try and leave your page – while this is effective in terms of getting new likes, you need to be careful to never allow it to be too distracting for the users.)

Step 5: Remember these instructions to increase post engagement

So far, we now have created an optimized Facebook business page, added friends to our personal Facebook page and placed the like box within a prominent position on our website.

The next natural step is usually to start sharing prepared to keep the fans happy and possibly manage to convert them from fans > internet site visitors > customers.

Some simple rules to adhere to that can increase the user engagement together with your facebook business page:

#1 – Share relevant content: Share content that your fans expect to see inside your page. For example, should your web site is about Social media, share content associated with social media and never about sports or some different you may like. If the users desire to read sports news, they know how to locate them.

#2 – Don’t forget which they follow your organization page to obtain updates relating to your website (and niche) and never relating to your social gatherings: In order to get social, then make use of personal Facebook page, your organization page is around your internet site.

#3 – Typically thumb, I prefer my company page to share with you content from my niche only, easily have to share something which just isn’t associated with my niche, I prefer my personal page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) on your own Facebook page will drive your fans away. For those who have a promotion to share with you as well that may benefit your fans, you can do this but don’t go crazy.

Try to write interesting, shareable content which is associated with your niche, even if this will not come directly from your internet site. Keep a balance between promotional and content that your followers may want to read.

Step 6: Share intriguing, notable and high quality content (not just links)

I made some tests in connection with impact of descriptions when performing a Facebook update and found out that Facebook posts with ‘lists’ acquire more likes than posts with only links. Allow me to give you one example to understand I am talking about.

When you would like to share a post out of your website on Facebook, you try to Facebook status updates and enter in the webpage URL. It looks something such as this:

You can share this text without adding any other information. If the title and images are good, you’re going to get several likes with regards to the time you create the post, amount of fans etc.

If one one other hand, you enrich your posting with the addition of more info and also a list, then other items being equal, you might be more prone to get more likes and shares.

For me this makes sense because individuals that visit a title and image inside their timeline may well not ‘Like It’ because it provides no value in their mind (don’t forget the average user is given a huge selection of postings inside their timeline every time they login to Facebook).

On one other hand if you allow them to have valuable, high quality and simple to read information (like a list), they’re going to click the LIKE button since they read something helpful without needing to leave their timeline.

Note: It’s a known fact that individuals have a propensity of LIKING a post without reading it so allow them to have top reasons to do so; your internet site visits may well not increase but the engagement factor of your respective posts will rise.

Step 7: Share images, videos and emotions

If you adopt a review of some of the most popular Facebook pages, you will recognize that they generally tend to share with you images, videos, infographics, charts etc, and their usual text only postings.

This type of content gets more likes and shares and thus the page gets more fans and followers.

In legally to have by Buzzsumo, they identified the most shared and liked content on Facebook, has got the following characteristics:

Step 8: Provide incentives to obtain additional fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to adhere to your page. A few ideas to consider:

Quality updates – This is actually the best incentive you can lengthy users. Before posting anything on your own page, you should make certain that it gives you value on your audience. With this option consistently, you existing followers will share it using friends as well as attract more users.

Run a contest – Some websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content is usually to Much like the page first. There are numerous tools to do that but are considering that when you don’t use a known brand this many not be so successful.

Content upgrades – For those who have your site, you should use ask users to love your page to have latest version of your respective post. This calls for extra tools however it is something worth checking out.

Step 9: You need to advertise your own content and page

When you develop your organization page don’t expect that it’s going to magically get a huge number of fans. Besides the tips outlined above, you need to to market your organization page in places apart from Facebook.

A few ideas to take into account that helped my case:

Promote in other social media networks – For those who have accounts with social media channels e.g. Google+, Pinterest etc. you can periodically ask your followers to become listed on you on Facebook also. Be polite and show them the benefits from this.

Promote in Twitter – Besides posting relating to your Facebook page on other social media networks, you can benefit from twitter’s interactive features.

When you have a new twitter follower, send them a private (personalized) message and ask these phones follow you on facebook (both your personal and business pages).

This method eventhough it ‘s time consuming, (I did it manually and never using any tools) it might produce fantastic results.

Promote inside your newsletter – For those who have a newsletter or you talk with your readers via email, make certain you ask them to follow your Facebook page.

Do not just write the FB URL within your signature but Question them politely to love your organization page.

Step 10: Facebook ads is really a must

I have saved among the easiest and most effective ways to enhance your Facebook fans for last, as it is the only person that it’s not free.

Facebook supplies a self-service ad platform which you can use with the idea to enhance your fan base (advertise your page), supercharge your posts, get more leads, increase conversions or perform a amount of other actions (as shown in the image above).

The procedure is fairly simple and easy straightforward. Basically you decide on a site you own, select your goals (advertise your page), select your audience (based on country, age, other demographics and interests) and after that set your everyday budget and duration.

The cost per campaign depends upon several factors. The easiest method to assess if Facebook ads is an excellent treatment for enhance your fan base, is usually to chance a pilot campaign for a couple of days.

Spend $10-$20 dollars per day and run the campaigns for a fixed duration (at the very least every week). Towards the end, you can evaluate if the fee per like is one thing you might be ready to pay for.

I had great results with Facebook ads both for my websites and for client websites and I run campaigns on a monthly basis (stay) to further improve my facebook likes.

It must be noted that with Facebook ads you don’t buy likes but views. Lots of people think that whatever you pay for is Facebook likes but usually you make payment for Facebook to indicate your ad to more Facebook users.

If what you really are advertising is interesting, then lots more people will hit the like button so spend time and think about the message you would like to display inside your ad plus the image to work with.

Conclusion

Having a big amount of Facebook fans on your own business pages is vital for credibility and social promotion purposes.

If this wasn’t crucial in the ultimate place, then nobody would care along with the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once you need to do the required optimizations on your business page (steps 1 and a pair of above), then the fastest way to obtain additional followers is to apply Facebook ads. Along with some A/B testing you may get to 10,000 fans without over $1,000 (spread in a period of months).

Once you need to do everything properly and given that you do have a great services or products, you can improve your fans to 100,000+ like I did together with the Facebook Page of my fitness blog.