The 10 steps below demonstrate with a real example the way to get over 10,000 fans on your own Facebook business page.

Facebook could be the king of internet sites with more than 1.79 billion active users monthly (Updated December 2016). It is used by over 60% of Web users Worldwide and it’s also an excellent tool for promoting a service or product, finding clients or gaining more loyal readers (followers).

To use this for business purposes, you might want a great deal of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is vital.

What could be the significance of having many Facebook fans on your own business page?

It indicates popularity – It’s obvious how the variety of fans reveals how popular an internet site is. A fanpage business page with 100,000 followers is a bit more popular than a page with 1,000 fans and this leads to a variety of other benefits (described below).

It indicates trust – In the event you can’t view the relationship between Facebook fans and business trust, are considering how the US State Department spent $630,000 to boost their Facebook Fans from 100,000 to two million throughout the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World an excellent business, blog or website will need to have a great deal of Facebook fans. 5yrs ago this did not make any difference but in the Twenty-first century, social proof is vital.

More fans, more visits – The more fans you’ve got, the greater could be the amount of people which will call at your posts inside their timeline and maybe see your website.

While this is, it ought to be noted that does not all your fans will see your posts.

As already explained in the previous post, How to boost your Facebook Page Organic Reach, just a small portion of one’s followers (only 4 %) will see your status updates.

This number may differ, but what is vital to be aware of now, is that if you’ve got 10,000 fans and you also post a brand new update, it’ll be seen organically with a max of 300-400 people.

It’s best for SEO as well – Although officially The search engines do not admit that social networking can be a ranking factor, numerous studies show popular websites on Facebook will perform better in search, absolutely nothing so well received websites (other factors being equal).

How to travel from 0 to 10,000 Facebook fans

Now you are convinced that having a lots of Facebook fans is vital on your website and business, let’s see step-by-step how you can go from 0 to 10,000 fans.

Note: Necessities such as very same steps I followed to boost the facebook followers of my fitness blog’s facebook page. The page has over 100K fans and yes it continous growing organically.

Step 1: First off – you might want a Facebook business page

It may seem silly to the experienced nevertheless for beginners to social networking this may be new things: A personal Facebook page is different from an enterprise page.

If you wish to have friends on Facebook to talk about your holiday photos then you need to generate a personal page but if you are looking for fans and followers on your website or business then you need to generate a Facebook business page.

So, step one would be to make sure that you produce a Facebook business page along with the alternative would be to keep your page is correctly optimized.

Step 2: Optimize your Facebook business page

When we talk about Facebook business page optimization we mean picking a friendly page title (username), writing a catchy description (from the short description field), providing accurate information for too long description, company overview, mission (see screenshot below) as well as posting interesting content – this is actually the most crucial optimization tip coming from all.

The expertise of the content posted on your own Facebook business page will likely determine it’s failure or success.

Having an optimized Facebook page makes it simpler to draw new fans or maybe more likes from ads even as we will see below.

Step 3: Reap the benefits of your own personal Facebook account

I mentioned in 1 above you will want to have a very business page and never an individual page, however, you still need to offer an active personal facebook account.

Here means that:

After you post an update on your own business page, one of the ways to boost exposure and likes, would be to share that post on your own personal page at the same time.

People you’ve got as friends on your own personal page will ‘like’ and ‘interact’ with all the post shared from the business page and will also improve the engagement factor of one’s posts.

As an outcome, facebook can have your posts to more fans (organically).

So, one of the ways to boost the volume of individuals who view your posts and go past the 4% individuals group of followers would be to share and promote the post on your own personal page.

It goes without saying how the greater the variety of friends greater may be the visibility from the post.

Also, ensure that you invite all your existing friends (and a new one) to like your Facebook business page. Do that each time you gain a new ‘friend’.

Step 4: Add some Facebook Like box on your own website

This is again social media 101 however, you must have the Facebook like box on your own website for 3 reasons:

#1 – It’s a method to associate your web site with all the Facebook business page. In other words it is a method to ‘tell’ search engines like yahoo that will be your official Facebook business page.

#2 – When you get a great deal of fans, this really is something you needs to be proud off and another to show for your users (as explained above therefore popularity, trust and social proof).

#3 – It’s a great way to expand your group of followers organically. Your potential customers can follow your web site by clicking such button while not having to head to Facebook.

Hint: For maximum results, placed the LIKE box above fold (on the sidebar).

Hint 2: It’s also possible to popup so on box to new users (by way of example, as soon as they spend One minute over a page, as soon as they scroll down to underneath or as soon as they make an effort to leave your page – even though this works well with regards to getting new likes, you ought to be careful never to ensure it is too distracting on your users.)

Step 5: Follow these suggestions to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to our personal Facebook page and placed so on box in the prominent position on our website.

The next natural step would be to start sharing happy to maintain your fans happy and perhaps have the ability to convert them from fans > website visitors > customers.

Some simple rules to follow which will improve the user engagement along with your facebook business page:

#1 – Share relevant content: Share content that your fans expect to see in your page. For instance, if the web site is about Social media marketing, share content related to social networking and never about sports or another type you could like. Should your users need to read sports news, they are fully aware finding them.

#2 – Don’t forget they follow your business page to obtain updates concerning your website (and niche) and never concerning your social gatherings: If you wish to get social, then make use of your personal Facebook page, your business page is around your web site.

#3 – As a rule thumb, I prefer my offer page to talk about content from my niche only, easily have to share a thing that is not related to my niche, I prefer my own page.

#4 – Don’t be too promotional: Sharing promotional content (on a regular basis) on your own Facebook page will drive your fans away. When you have an advancement to talk about something like that that may benefit your fans, that can be done but don’t drink too much.

Try to write interesting, shareable content that is related to your niche, it sometimes doesn’t come completely from your web site. Have a balance between promotional and content that your followers might want to read.

Step 6: Share interesting and good quality content (not merely links)

I made some tests in connection with impact of descriptions when you are performing a Facebook update and found out that Facebook posts with ‘lists’ acquire more likes than posts with just links. I want to provide you with one example to understand I mean.

When you wish to share an article from the website on Facebook, you go to Facebook status updates and type in the webpage URL. It looks something like this:

You can share this informative article without adding any other information. Should your title and pictures are perfect, you’re going to get many likes depending on the time you create the post, variety of fans etc.

If one another hand, you enrich your posting with the help of more information and also a subscriber base, then other activities being equal, you’re very likely to get more likes and shares.

For me this will make sense because people that view a title and image inside their timeline might not exactly ‘Like It’ mainly because it provides no value for many years (don’t forget how the average user is given countless postings inside their timeline if he or she login to Facebook).

On another hand if you let them have valuable, good quality and simple to see information (like a list), they’ll click on the LIKE button given that they read something useful while not having to leave their timeline.

Note: It is a known indisputable fact that individuals have a propensity of LIKING an article without reading it so let them have top reasons to achieve this; your web site visits might not exactly increase though the engagement factor of one’s posts will rise.

Step 7: Share images, videos and emotions

If you take a review of one of the most popular Facebook pages, you will notice that they tend to talk about images, videos, infographics, charts etc, with their usual text only postings.

This kind of content gets more likes and shares and as a result the page gets more fans and followers.

In a recent study by Buzzsumo, they identified how the most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to get additional fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to follow your page. A number of tips to consider:

Quality updates – This is actually the best incentive you’ll be able to offer users. Before posting anything on your own page, you have to make sure that it offers value for your audience. When you do this consistently, you existing followers will share it using their friends and will also attract more users.

Run a contest – Many websites run contests on Facebook and giveaway different gifts. The ‘price’ for joining this content would be to Much like the page first. There are several tools to do that but are considering that when you don’t have a very known brand this many not so successful.

Content upgrades – If you have your site, you may use ask users to adore your page with an latest version of one’s post. This implies extra tools but it’s something worth trying out.

Step 9: You need to market your own content and page

When you create your business page don’t expect that it will magically get 1000s of fans. In addition to the tips outlined above, there is also to advertise your business page in places besides Facebook.

A few tips to take into account that worked for my case:

Promote in other social networking networks – If you have accounts to social networking channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to become listed on yourself on Facebook at the same time. Be polite and explain to them the huge benefits from the process.

Promote in Twitter – Besides posting concerning your Facebook page on other social networking networks, you’ll be able to reap the benefits of twitter’s interactive features.

When you have a new twitter follower, send them a personal (personalized) message and get these phones follow yourself on facebook (both your business and personal pages).

This method even though it is time consuming, (I did it manually and never using any tools) it can produce fantastic results.

Promote in your newsletter – If you have a newsletter or you engage with your readers via email, ensure that you you can keep them follow your Facebook page.

Do not merely write the FB URL below your signature but Inquire politely to adore your business page.

Step 10: Facebook ads can be a must

I have saved among the easiest and quite a few good ways to increase your Facebook fans for last, as it is alone that it’s not free.

Facebook offers a self-service ad platform used to either increase your group of followers (market your page), supercharge your posts, get more leads, increase conversions or carry out a variety of other actions (as shown from the image above).

The procedure is actually comparatively basic and straightforward. Basically you decide on a webpage you own, select your goal (market your page), select your audience (based on country, age, other demographics and interests) after which set your daily budget and duration.

The cost per campaign depends on many factors. The simplest way to assess if Facebook ads is a good strategy to increase your group of followers, would be to manage a pilot campaign for a couple of days.

Spend $10-$20 dollars each day and run the campaigns for any fixed duration (no less than a week). At the conclusion, you’ll be able to determine if the charge per like is one area you’re happy to purchase.

I had great outcomes with Facebook ads for both my websites as well as for client websites and I run campaigns each month (stay) to improve my facebook likes.

It needs to be noted by using Facebook ads you don’t buy likes but views. Many people feel that whatever you purchase is Facebook likes in fact you make payment for Facebook to show your ad to more Facebook users.

If what you really are advertising is interesting, then lots more people will hit so on button so invest some time and take into account the message you wish to display in your ad and also the image to utilize.

Conclusion

Having a major variety of Facebook fans on your own business pages is vital for credibility and social promotion purposes.

If this wasn’t important in the initial place, then nobody would care along with the US State Department wouldn’t have to spend $630 thousands for Facebook campaigns.

Once you need to do the mandatory optimizations for your business page (steps 1 and a couple of above), then the simplest way to get additional followers is to use Facebook ads. With a bit of A/B testing you can find to 10,000 fans without any over $1,000 (spread in a amount of months).

Once you need to do everything properly and provided that there is a great service or product, you’ll be able to expand your fans to 100,000+ like I did with all the Facebook Page of my fitness blog.