The 10 steps below demonstrate with a real example how to get greater than 10,000 fans on your own Facebook business page.

Facebook is the king of internet sites with more than 1.79 billion active users a month (Updated December 2016). It is utilized by greater than 60% of Internet surfers Worldwide in fact it is an excellent tool for promoting a service or product, finding new clients or gaining more loyal readers (followers).

To employ this for business purposes, you’ll want a great deal of fans (followers) on your own Facebook business page. Let’s see below why having many Facebook fans is very important.

What is the significance of having many Facebook fans on your own business page?

It indicates popularity – It goes without saying the variety of fans reveals how popular a website is. A business business page with 100,000 followers is a bit more popular than the usual page with 1,000 fans which leads to a variety of other benefits (described below).

It indicates trust – If you can’t comprehend the relationship between Facebook fans and business trust, are thinking about the US State Department spent $630,000 to improve their Facebook Fans from 100,000 to two million in the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World an excellent business, website needs a great deal of Facebook fans. 5 years ago this failed to make any difference however in the Modern, social proof is very important.

More fans, more visits – Greater fans you might have, the harder is the amount of people which will view your posts within their timeline and perchance go to your website.

While this is true, it should be noted that not your fans will see your content.

As already explained inside a previous post, How to improve your Facebook Page Organic Reach, only a small percentage of the followers (only Four percent) will see your status updates.

This number can differ, but what is very important to be aware of now, happens when you might have 10,000 fans and also you post a whole new update, it will likely be seen organically by way of a max of 300-400 people.

It’s good for SEO as well – Although officially Google does not admit that social networking is a ranking factor, many studies reveal that popular websites on Facebook may perform better in search, absolutely nothing so popular websites (additional factors being equal).

How to travel from 0 to 10,000 Facebook fans

Now that you’re believing that creating a lot of Facebook fans is very important for your website and business, let’s see step-by-step how you can change from 0 to 10,000 fans.

Note: Fundamental essentials similar steps I followed to improve the facebook followers of my fitness blog’s facebook page. Typically the page has greater than 100K fans also it continous to grow organically.

Step 1: First things first – you’ll want a Facebook business page

It may seem silly to the experienced however for beginners to social networking this is something new: A personal Facebook page differs from a company page.

If you need to have friends on Facebook to share with you your holiday photos you’ll need to generate a personal page however if you are looking for fans and followers for your website or business you’ll need to generate a Facebook business page.

So, step one is always to just be sure you create a Facebook business page and also the second step is always to be sure that your page is properly optimized.

Step 2: Optimize your Facebook business page

When we mention Facebook business page optimization we mean deciding on a friendly page title (username), writing a catchy description (inside the short description field), providing accurate information for very long description, company overview, mission (see screenshot below) as well as posting interesting content – here is the most critical optimization tip coming from all.

The company’s content posted on your own Facebook business page will likely determine it’s success or failure.

Having an optimized Facebook page makes it much simpler to attract new fans or maybe more likes from ads once we will see below.

Step 3: Reap the benefits of your personal Facebook account

I mentioned in 1 above that you need to possess a business page and never a personal page, nevertheless, you still need to provide an active personal facebook account.

Here is why:

After you post an update on your own business page, one of the ways to improve exposure and likes, is always to share that post on your own personal page also.

People you might have as friends on your own personal page may ‘like’ and ‘interact’ together with the post shared from a business page and will also improve the engagement factor of the posts.

As an outcome, facebook will demonstrate your content to more fans (organically).

So, one of the ways to improve the volume of individuals who view your content and go after dark 4% people following is always to share and promote the post on your own personal page.

It is obvious the more variety of friends the bigger will be the visibility with the post.

Also, ensure that you invite your existing friends (and a) to like your Facebook business page. Do this every time you acquire a new ‘friend’.

Step 4: Add some Facebook Like box on your own website

This is again social media marketing 101 nevertheless, you require the Facebook like box on your own website for 3 reasons:

#1 – It’s ways to associate your website together with the Facebook business page. Put simply it is just a approach to ‘tell’ search engines like google that is the official Facebook business page.

#2 – When you’re getting a great deal of fans, that is something ought to be proud off the other to indicate in your users (as explained above therefore popularity, trust and social proof).

#3 – It’s a sensible way to increase your following organically. Your potential customers can follow your website by clicking etc button and never have to check out Facebook.

Hint: For max results, set the LIKE box above fold (on the sidebar).

Hint 2: You can even popup etc box to new users (by way of example, when they spend A minute on the page, when they scroll right down to the underside or when they try and leave your page – even though this is useful when it comes to getting new likes, you have to be careful not to allow it to be too distracting for your users.)

Step 5: Follow these suggestions to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to personal Facebook page and placed etc box inside a prominent position on our website.

The next natural step is always to start sharing happy to keep the fans happy as well as perhaps be capable of convert them from fans > internet site visitors > customers.

Some simple rules to adhere to which will improve the user engagement along with your facebook business page:

#1 – Share relevant content: Share content that your fans expect to see inside your page. For instance, if your web site is about Social media marketing, share content in connection with social networking and never about sports or something different you may like. If the users desire to read sports news, they know where to locate them.

#2 – Don’t forget that they follow your business page to acquire updates regarding your website (and niche) and never regarding your social gatherings: If you need to get social, then make use of your personal Facebook page, your business page is around your website.

#3 – As a rule thumb, I use my company page to share with you content from my niche only, if I should share an issue that is not in connection with my niche, I use the page.

#4 – Don’t be too promotional: Sharing promotional content (continuously) on your own Facebook page will drive your fans away. For those who have a campaign to share with you or something that could benefit your fans, you can do so but don’t overdo it.

Try to create interesting, shareable content which is in connection with your niche, of course this won’t come straight from your website. Have a very balance between promotional and content that your followers may want to read.

Step 6: Share intriguing, notable and good quality content (not simply links)

I made some tests in connection with impact of descriptions when you are conducting a Facebook update and located out that Facebook posts with ‘lists’ get more likes than posts with just links. I want to offer you an example to understand I mean.

When you need to share a blog post from a website on Facebook, you go to Facebook status updates and enter the webpage URL. It looks something like this:

You can share this text without adding any extra information. If the title and images are perfect, you’ll get numerous likes with respect to the time you are making the post, variety of fans etc.

If one another hand, you enrich this page with the addition of additional information and particularly a list, then other items being equal, you happen to be very likely to gain in likes and shares.

For me as a result sense because individuals that see a title and image within their timeline may not ‘Like It’ as it provides no value in their mind (don’t forget the average user is offered countless postings within their timeline if he or she login to Facebook).

On another hand when you give them valuable, good quality and easy to read information (as being a list), they’re going to go through the LIKE button because they read something useful and never have to leave their timeline.

Note: It is a known indisputable fact that individuals have an inclination of LIKING a blog post without reading it so give them good reasons to do this; your website visits may not increase nevertheless the engagement factor of the posts will rise.

Step 7: Share images, videos and emotions

If you are taking a peek at one of the most popular Facebook pages, you will see that they have an inclination to share with you images, videos, infographics, charts etc, together with their usual text only postings.

This kind of content gets more likes and shares and thus the page gets more fans and followers.

In a recent study by Buzzsumo, they identified the most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You should give incentives to facebook users to adhere to your page. A number of ideas to consider:

Quality updates – Here is the best incentive you’ll be able to provide your users. Before posting anything on your own page, you need to make sure that it gives you value in your audience. When you do this consistently, you existing followers will share it with their friends and will also attract more users.

Run a competition – Some run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information is always to Much like the page first. There are several tools to accomplish this but are thinking about if you don’t possess a known brand this many ‘t be so successful.

Content upgrades – In case you have your blog, you need to use ask users to enjoy your page with an updated version of the post. This implies extra tools but it’s something worth testing.

Step 9: You need to market own content and page

When you create your business page don’t expect it will magically get 1000s of fans. Aside from the tips outlined above, there is also to promote your business page in places besides Facebook.

A few ideas to take into account that helped my case:

Promote in other social networking networks – In case you have accounts with other social networking channels e.g. Google+, Pinterest etc. you’ll be able to periodically ask your followers to join your self on Facebook also. Be polite and show them the advantages from doing so.

Promote in Twitter – Besides posting regarding your Facebook page on other social networking networks, you’ll be able to reap the benefits of twitter’s interactive features.

When you receive a new twitter follower, send them an individual (personalized) message and have these phones follow your self on facebook (your business and personal pages).

This method though it ‘s time consuming, (I did it manually and never using any tools) it might produce excellent results.

Promote inside your newsletter – In case you have a newsletter or you talk with your readers via email, ensure that you make them follow your Facebook page.

Do not simply write the FB URL within your signature but Question them politely to enjoy your business page.

Step 10: Facebook ads is a must

I have saved one of many easiest and many good ways to improve your Facebook fans for last, since it is on your own that it’s not free.

Facebook supplies a self-service ad platform which can be used either to improve your following (market page), boost your posts, get more leads, increase conversions or execute a variety of other actions (as shown inside the image above).

The procedure is fairly simple and easy straightforward. Basically you decide on a webpage you have, select your main goal (market page), select your audience (according to country, age, other demographics and interests) after which set your day-to-day budget and duration.

The cost per campaign depends on numerous factors. The easiest method to assess if Facebook ads is a superb means to fix improve your following, is always to run a pilot campaign for 2 days.

Spend $10-$20 dollars each day and run the campaigns for the fixed duration (no less than every week). Towards the end, you’ll be able to assess if the price per like is a thing you happen to be willing to spend on.

I had achievement with Facebook ads for both my websites and then for client websites and that i run campaigns every month (stay) to improve my facebook likes.

It ought to be noted by investing in Facebook ads you don’t buy likes but views. Many individuals think that whatever you spend on is Facebook likes but usually you have to pay Facebook to indicate your ad to more Facebook users.

If what you’re advertising is interesting, then more people will hit etc button so spend some time and think about the message you need to display inside your ad as well as the image to make use of.

Conclusion

Having a big variety of Facebook fans on your own business pages is vital for credibility and social promotion purposes.

If this wasn’t essential in the first place, then nobody would care and also the US State Department wouldn’t need to spend $630 thousands for Facebook campaigns.

Once you are doing the essential optimizations in your business page (steps 1 and a pair of above), then your simplest way to obtain more followers is by using Facebook ads. With a bit of A/B testing you can get to 10,000 fans with no greater than $1,000 (spread in to a time period of months).

Once you are doing everything properly and given that there is a great services or products, you’ll be able to increase your fans to 100,000+ like I did together with the Facebook Page of my fitness blog.