Strategies to operating in the retail food sector will almost always be changing. This is also true from the supermarket space. Today’s informed consumers are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served together with these first-rate products.
More grocery merchandise is being bought at non-traditional food retailers. Such as Wal-Mart Stores Inc., Costco Wholesale Corporation, as well as pharmacies/drugstores, and specialty alternative grocers.
How are traditional grocery stores – chains and independents – addressing the dual issues of freshness and convenience? Listed below are ways they’re working to grow sales through serving their potential customers better:
1. Locally sourced products. It’s really a given that products sourced locally will probably be on supermarket shelves along with supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive their most favorite foods fresher.
Additionally, today’s savvy consumers need to know where by their foods are via. This gives these to simply trace many origins should they experience any complications with them. Hence, locally sourced will be the new concept, which food retailers are on board with to fulfill customer demands.
2. More specialized departments. Fresh products in supermarkets are coming increasingly from very specialized departments. Included in this are artisan bakeries, market fresh seafood and fish departments, gourmet cheese departments, and convey departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) will provide breads as well as other goods with unbleached flour and healthy grain. Specialized departments concentrating on all-natural products are getting off products containing MSG. Moreover, they’re offering consumers’ wishes for low-sodium, low or no sugar, plus gluten-free products.
3. Clean food. Customers are demanding ‘cleaner’ food. What this means is products with limited ingredients. Nonetheless, these limited ingredients must be first-rate, without preservatives and additives. Consumers wish to discover how their fruits and vegetables are grown and processed. They want to know whether or not the meat they’re buying is grain or grass-fed and whether or not it contains antibiotics or chemicals. Supermarkets are increasingly stocking food items that meet consumers’ needs of these areas.
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