What business should a mega-brand like McDonald’s enter into next?
Launch McDonalds Fast food restaurants!
This brand extension will explore and exhaust a new potential market where McDonalds’ brand salience and leverage may be fully exploited. McDonalds could be the leader in satisfying customer’s needs
by way of a rigorous system of Quality, Service, Cleanliness and cost by holding a unique position that interests regardless of how alike.
The McD’ Coffee houses can be ideal in utilizing the coffee cultures which can be growing during the entire globe. These coffee cultures covered with Starbucks and personal cafes attract people who pay excessive prices for coffee to gain access to the coffee experience. This experience has great commercial opportunities as these consumers convey more in-store time for it to be exposed to (McDonalds) communications and promotions.
Significantly, nowadays people look for coffee shops as time-killers en route towards the cinema, take-away, or finding comfort work. These are searching for a short-term experience that is fast with excellent service at a reasonable price.
McD Coffee Shops could be separate entities in the fast-food restaurants but placed near them plus directly near Starbucks locations. Semiotics as well as the standby time with the infamous ‘M’ logo allows for fast recognition, credibility and belief from the new venture. Nevertheless for further differentiation through the fast-food image, the famous ‘red’ theme would be substituted with the ‘grey/black’ colours which can be sometimes utilized in certain countries. Also introducing much more comfortable seating with kid’s areas taps to the parents-accompanying-kids market that rarely experience cafes; so children are not entirely excluded out of this adult experience.
McDonalds is recognized for being open until late as well as their Cafes would thus satisfy the huge consumer demand from club/bar goers and tourists that could buy into a brandname which allows the crooks to enjoy their coffee experience when they desire.
McDonalds’ vast global reach and prime locations accommodate instant worldwide saturation, along with their more affordable prices in comparison with Starbucks etc would permeate countries where coffee houses are viewed a premium/luxury. Starbucks offer expertise and better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee shops as they are able access the same knowledge about more affordable prices, better and faster service.
This venture will add a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the concept and loyalty on the brand.
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