What business should a mega-brand like McDonald’s get into next?
Launch McDonalds Coffee houses!
This brand extension will explore and exhaust a new potential market where McDonalds’ brand salience and leverage could be fully exploited. McDonalds may be the leader in satisfying customer’s needs
via a rigorous system of Quality, Service, Cleanliness and cost by holding an exceptional position that interests kids and adults alike.
The McD’ Fast food restaurants could be ideal in tapping into the coffee cultures that are expanding as well through the globe. These coffee cultures covered with Starbucks and private cafes attract people who pay excessive prices for coffee to view the coffee experience. This experience has great commercial opportunities as these consumers have an overabundance in-store time to be exposed to (McDonalds) communications and promotions.
Significantly, nowadays people look for coffee houses as time-killers en route towards the cinema, take-away, or rediscovering the reassurance of work. They’re looking for a short-term experience which is fast with excellent service from a reasonable price.
McD Coffee Shops can be separate entities through the fast-food restaurants but placed near them and also directly near Starbucks locations. Semiotics as well as the utilisation of the infamous ‘M’ logo will allow for fast recognition, credibility and belief inside the new venture. Except for further differentiation in the fast-food image, the famous ‘red’ theme can be replaced by the ‘grey/black’ colours which might be sometimes employed in certain countries. Also introducing convenient seating with kid’s areas taps in the parents-accompanying-kids market that rarely experience coffee houses; so kids are not entirely excluded out of this adult experience.
McDonalds is acknowledged for being open until late along with their Cafes would thus satisfy the huge consumer demand from club/bar goers and tourists that would subscribe to a brand that allows these phones enjoy their coffee experience every time they desire.
McDonalds’ vast global reach and prime locations allow for instant worldwide saturation, in addition to their affordable prices compared to Starbucks etc would permeate countries where cafes are considered a premium/luxury. Starbucks may offer expertise and tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds fast food restaurants because they can connect to the same knowledge about less expensive costs, better and faster service.
This venture include a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the belief and loyalty on the brand.
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