Technology is influencing our strategy for acting, it influences our knowhow and marketers must adapt to it. Within the industrial era thought was linear and organizations information structure was very linear. Nowadays quantum physics is showing a much more organic and unpredictable strategy for seeing things. Possessing this planned, will enable us to evolve more careful.
This experience of the most recent technological development is influencing publishers to evolve or die. One those trends will be the increased using “fringe” social hubs. Brands with a broader presence will surely be sort of less skeptical when publishing content via social hubs which are considered in the past “fringe.” As time passes were also noticing many interesting strategies to interactive content, some of those is thru 360 views photo just like a virtual 360 view. Another trend may be the using animated GIFs dominating newsfeeds and timelines. Those two will keep its growth for one more years.

Based on technology yet again, algorithms are now to build content. We’re now listening the introduction of artificial intelligence in content generation that is a game-changer
Balancing SEO, SMM, UX and analytics. We’re noticing which a proper mixture of SEO, SMM, UX and analytics will help you reap rich rewards whenever you value their importance equally and treat them as one rather than individual components
Paid Social. We remarked that back in 2015 there was clearly a huge growth on promoted posts. For instance, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach obviously will continue to dwindle as social networks aggressively push to promote on his or her platforms. It’s time for you to catch up on the paid social approach since this is just getting bigger
New publishing options in social networking. Instant articles by Facebook is now able to help publishers give their content more visibility in comparison to content on their own native publishing platforms.
Real-time aggregated content is for the ride. One example is Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events since they happen-
Fringe social hubs. Brands with a broader presence will unquestionably be kind of less skeptical when publishing content via social hubs which were considered during the past “fringe.” Those “fringe” hubs are becoming mainstream. Content strategies are devoted to Snapchat and Instagram and may only boost in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. In accordance with a study by McKinsey, such campaigns had a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this year from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing would have been a a part of every content marketing strategy in 2016.
Visual content such as infographics continues enabling marketers to provide personalized content. Global internet speed grew by 17% within a year. Slow internet connection is not a problem anymore, therefore delivering cool graphic-oriented content should be paramount to implement for the next years.
Mobile marketing will rise even higher. You will have more mobile use of new audiences as time passes. They have remained constant as years go by but it’ll just get higher and higher within the next years.
Virtual Reality and Augmented Reality. Facebook’s main way of the next years is augmented reality. Creating virtual reality based content allows marketers to explore a fresh frontier of content assimilation. This will give a push for big brands. Facebook’s new 360 video option is opening the latest arena of content creation possibilities.
Knowledge graph. With the introduction of Google’s Knowledge Graph feature. Brands have started centering on ranking for long-tail keywords. This is one of the many key drivers that will define SEO in 2016.
Finally, get this year time to determine real bonds between customers along with your brand. Do internal marketing for your organization, company or startup so that you can reduce resistance. Marketers surveyed lamented the main reason they aren’t building stronger bonds with customers is due to internal resistance. To deliver a powerful brand to customers means marketers should effectively engage and cut across an organization. This really is neither easy nor welcome, but it appears many agree. Enhancing the product offering is the #1 way marketers feel customer intimacy might be improved.
You could make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer service is the place they’re able to most effectively build intimacy. Additionally, they indicated that many the clientele associate their brands with the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Give attention to keeping customers fulfilled and engaged using your brand by continuously delighting them.
Good storytelling and generating emotional response among your target audience could be more important than ever before this season – how these content articles is delivered, though, is key. App development and content with an instant society. The 5 most favored messaging apps feature 3.5 billion monthly active users, in accordance with Statista, and marketers have started to consider notice. Facebook has already integrated branded campaigns into Facebook Messenger and plans to do much more of this come Spring 2016. WhatsApp is checking their platform for business accounts. Snapchat has introduced Snapchat Discover along with the selection for any advertiser or individual to create their particular geo filter with Snapchat at the moment. Messaging has already been huge from the digital world. Expect digital marketers to really make it even bigger.
A trend towards a longer sales funnel where digital marketers produce an increasingly higher level valueable upfront, before moving towards seeking email addresses or moving into a sales sequence. This will usually have the sort of content marketing – via blog posts, YouTube videos, and webinars, along with with the growing rapidly live video space using platforms including Periscope and Facebook Live. Probably the most successful digital marketers will probably be those people who are able to begin a advanced level of trust before asking prospective clients and customers for your sale. This really is additional work with marketers because they must strategically craft a lot of free content, however the rewards will come in the sort of a less strenuous sale when they do require it, given that they previously established authority and trust together with the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and linked with reporting. But info is now more dynamic, accessible, and broadly understood. This will open new opportunities for messaging optimization – but, more importantly, this access to data will challenge marketers to get nimbler and responsive.
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