App gamification is not really a secret hack – and even for good reason! Case research has revealed that a gamified app sees increased user engagement and decreased user churn. Even while remaining flexible and cost-effective! Can it be any wonder, then, that the recent Gartner report learned that a whopping 70% in the world’s top 2000 businesses moved to gamification? What are some examples of gamification? And just how much does it cost to gamify an app?

In this post, let’s review why gamification is so necessary for mobile apps.

Why app gamification may be the latest thing
Today, mobile app growth teams find a very important strategy in-app gamification. In 2019, the global gamification market hit above $10 billion in revenues for the first time. Incredibly, that is forecasted to skyrocket for an impressive $30 billion by 2025!

But why is everyone adopting gamification with your enthusiasm? The answer lies in how app gamification can align with your goals making your business more resilient:

App gamification slashes user churn
Undoubtedly, the key the main customer journey for activation is onboarding. Industry wisdom claims that each onboarding step makes a 20% rise in user churn – preventing acquisitions from being activated. To combat this, you can use a progress tracker.

Take LinkedIn, whose progress bar developed to encourage profile set-ups resulted in a wonderful 55% boost in conversions.

App gamification drives user engagement
The average joe spends 1/3 of the time on mobile! This provides a person plenty of room to optimize app engagement, which can be hugely beneficial. In short, engaged users create more data you’ll be able to leverage, which can be used to better target them.

Gamification can provide you with that uplift – case studies show which a clever implementation of gamification examples can increase mobile user engagement by 47%.

Building a gamified app? 4 tricks to start
Gamification is both a science with an art. On one hand, it’s about clearly being aware motivates and triggers your users. On the other hand, it’s about forcing such things as progress and achievement tangible through rewards. It is precisely since tailor app gamification in your situation it’s so powerful. However, it’s also the thing that makes constructing a gamified app so intimidating.

To create your gamification journey easier, here’s beginning your practice:

Make it competitive and social.

Science demonstrates people are highly motivated by social influences. Considering this, an in-app community with gamification examples like challenges, points, and leaderboards goes quite a distance to creating an engaged userbase that engages with one another!

Make progress visible.

Leverage achievements, progress bars, and leveling systems to maintain users engaged. Also, streaks certainly are a super simple method to illustrate a user’s growth.

Reward participation.

Reduce user churn by giving users points, badges, and redeemable prizes! Research finds that badge rewards create a ‘significant positive effect’ around the user, resulting in higher app engagement!

Make winning clear and understandable.

A fairly easy digital confetti graphic goes quite a distance to believe a user’s win.

Indeed, timely positive reinforcement increases the connection between a prize.

Just how much can it cost to gamify an app?

With all of this in your mind, the amount should it cost to gamify an app? Well, it all depends on the solution you choose. If you’re likely to build in most gamification features yourself, it will take up a lot of time and resources. However, app gamification software can help you save a bunch of money and time!

Most gamification software is priced per (active) user. Prices can vary greatly as outlined by what software you’re using as well as the different capabilities it has. Some apps are stand-alone features like leaderboards or in-app notifications, although some give you a full range of reward systems like badges, achievements, plus much more. Additionally, making a gamified app is a lot more than adding some features. It’s about truly understanding user motivation, and building an experience around it.
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