Video engagement on web and mobile devices has not been higher. Social websites platforms for example Facebook, Instagram, and Twitter are stuffed with videos; Facebook even comes with a entire tab focused on videos. Now non-social media apps are turning to video as well. A lot of companies including Airbnb, Sonos, Gatorade, and Kayla Itsines have witnessed tremendous success using video ads on Instagram while brands like Saks show in-app product videos because of their best-selling items.
If you’ve downloaded Spotify, Tumblr, or Lyft, you’ve probably seen it playing in the background of the login screens. These fun, engaging videos supply the user an excellent sense of the app and the brand before entering the experience.
Media compression
Compression is an important although controversial topic in app development especially when you are looking for hardcoded image and video content. Are designers or developers responsible for compression? How compressed should images and videos be? Should design files offer the source files or perhaps the compressed files?
While image compression is fairly easy and accessible, video compression techniques vary depending on target unit and use and may get confusing quickly. Simply looking in the possible compression settings for videos can be intimidating, particularly if you don’t understand what they mean.
Why compress files?
The common quality of an iOS app is 37.9MB, and you will find several incentives for using compression processes to maintain the size your app down.
Large files make digital downloads and purchases inconvenient. Smaller quality equals faster data transfer rate for the users.
There exists a 100MB limit for downloading and updating iOS apps via cellular data. Uncompressed videos can easily be 100MB themselves!
When running low on storage, it’s possible for users to enter their settings and discover which apps are taking in the most space.
Beyond keeping media file sizes down for your app store, uncompressed images and videos make Flinto and Principle prototype files huge and hard for clients to download.
Background videos for mobile phone applications are neither interactive nor the main focus with the page, so it’s advisable to use a super small file with the right volume of quality (preferably no greater than 5-10MB). It doesn’t have to be too long, particularly if it possesses a seamless loop.
While GIFs and videos can be used as this purpose, video clips are generally smaller in proportions than animated GIFs. Apple iOS devices can accept .m4v, .mp4, and .mov file formats.
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